When I first heard about the event, I thought that’s a very good idea, especially with an industry giant like GoDaddy presenting it, which assures it will get maximum attention and attract a broad array of buyers from around the world. However, shortly after I heard about it, the event changed from a “good idea” into something critically important to me. I got the kind of news from a long time friend that you never want to hear – one of those life altering events that cause the kind of shock that makes a crisis personal instead of just a concept.