Beyond growth hacks: real stories of reaching untapped markets

Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid. In this episode of Build Mode, they reveal the guerrilla tactics, trust-building strategies, and creative experiments that helped them reach teenage girls and formerly incarcerated workers—from crashing Taylor Swift concerts to keynoting re-entry conferences.  Episodes of Build Mode drop [...]

By |November 20th, 2025|Uncategorized|

Why an AI startup paid up to acquire Eliza.com

This startup chose a valuable .com over the matching .ai domain. Decades before today’s artificial intelligence boom, an MIT professor created a simple chatbot program called Eliza. Now, a new AI startup has adopted the historic name and secured the matching .com. Eliza founder Stephen Garden said he was drawn to the name Eliza because [...]

By |November 20th, 2025|Uncategorized|