AMA: The Strategy of Naming with Catchword

Naming a brand is more than a creative exercise; it’s a mix of linguistics, legal strategy, and domain availability. On Thursday, May 13th, ICA is going behind the scenes with Catchword, one of the world’s leading naming agencies. We are welcoming back Laurel Sutton (Senior Strategist & Linguist) and Lea Chu (Executive Director) to break [...]

Tim Cook is stepping down. What happens to Apple now?

Tim Cook plans to step down from his CEO role in September, handing the reins to hardware chief John Ternus.   Ternus may be inheriting one of the most durable businesses in tech, but he’s also stepping into a very different ecosystemthan the one Cook spent decades shaping. The App Store’s 30% cut is under pressure, the behind-the-scenes power Apple once [...]