Poppi founder on TikTok, Super Bowl ads, and her return to Shark Tank

For years, venture capitalists have been skeptical of beverage startups, citing thin margins and brutal distribution as reasons most brands never break out. But a new wave of “functional soda” companies has been challenging that assumption, including Poppi, the prebiotic soda brand that grew from a kitchen experiment into a $1.95 billion acquisition by PepsiCo.  On this episode of [...]

How Poppi went from a Shark Tank pitch to a $1.95B exit

For years, venture capitalists have been skeptical of beverage startups, citing thin margins and brutal distribution as reasons most beverage brands never break out. But a new wave of “functional soda” companies has been challenging that assumption, including Poppi, the prebiotic soda brand that grew from a kitchen experiment into a $1.95 billion acquisition by PepsiCo.  On this episode [...]

What types of domains I’m buying in an AI world

I’ve changed the types of domains I’m buying because of how AI is impacting our world. Artificial intelligence is upending the way many people use the web. This includes even those people who still use Google to find information; they often get the answer they need in the AI overview rather than clicking through to [...]