Domain name registries and registrars play a critical role in the functioning of the internet, serving as gatekeepers to the DNS. As such, they have an important responsibility to ensure the security and stability of the DNS but also to promote the use of a domain name in a meaningful way for the end user. To be more efficient in achieving these goals, the domain name industry has started to become more open to the idea of leveraging their own internal data to gain insights about their current business.