The European country code top-level domain (ccTLD) market is at a crossroads, facing a confluence of challenges that could reshape its trajectory in the coming years. From slowing growth and rising renewal prices to shifting user behaviour driven by AI, the market is underlying profound changes. These trends suggest a potential decline in domain volumes and a shift in how domains are valued and used. Here’s a closer look at the factors contributing to this “perfect storm” and what it means for the future of European ccTLDs.