How VanMoof’s new owners plan to win over its old customers

When VanMoof declared bankruptcy last year, it left around 5,000 customers who had pre-ordered e-bikes in the lurch. Now VanMoof is up and running under new management, and the company’s current owners are courting those same customers by offering them a €1,000 discount off a new bike. It’s an audacious strategy, one that bets on […]