SEO News Headlines: May 17th 2012
Improvements to AdSense reporting features
We’ve recently made a few improvements related to AdSense reporting to help you find information more quickly and to address some of the most common asks we’ve heard from you. Good things come in threes -- so here are three recent updates to look for in your account: 1. View all-time reports When selecting a date range for your reports, you’ll now have an ‘All time’ option to view all e…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/wYK350FLdVc/improvements-to-adsense-reporting.html | Date: 17 May 2012 | 11:00 am EDT
SEO News Headlines: May 14th 2012
Mobile Mondays: On Mobile, it’s as much about the user as it is the content
For this Mobile Mondays post we’ve invited Netbiscuits to offer you best practices and tips for creating a good mobile experience for your users. Netbiscuits is a leading cloud platform for the development and delivery of next generation web apps across all mobile devices and connected platforms. Cultivating a user-focused mobile experience isn’t just about shrinking your existing website t…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/7P5FveBlXx8/mobile-mondays-on-mobile-its-as-much.html | Date: 14 May 2012 | 12:55 pm EDT
SEO News Headlines: May 7th 2012
Mobile Mondays: GoMo and DudaMobile offer a do-it-yourself mobile site builder
An important first step to attracting customers on-the-go is to create a mobile-friendly website which can sometimes be complicated and confusing. We’re happy to announce that GoMo and DudaMobile have joined forces to make it even easier for small businesses to create a mobile-friendly website. You can create a free mobile site directly from howtogomo.com using a tool powered by DudaMobile. Thi…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/jJ06dA5qQXA/mobile-mondays-gomo-and-dudamobile.html | Date: 7 May 2012 | 1:35 pm EDT
SEO News Headlines: May 3rd 2012
Around the world with AdSense in Your City
Since taking AdSense in Your City global earlier this year, our international teams have met with over 600 publishers in cities like Amsterdam, Rio de Janeiro, Melbourne, Istanbul, and Mumbai, just to name a few. During these events, we’ve shared product updates and best practices for getting started with solutions like DFP Small Business and Mobile. In addition, attendees have had the opportun…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/y2LrYusCoCQ/around-world-with-adsense-in-your-city.html | Date: 3 May 2012 | 11:45 am EDT
SEO News Headlines: May 1st 2012
Introducing redesigned Payments pages
To make the payment process easier and more flexible, we’ll soon be introducing some changes to the “Payments” and “Account settings” pages in your AdSense account. At the moment, this new payments interface is available to a small set of AdSense accounts, but we’ll gradually roll it out to more publishers in the upcoming months. When the new Payments page is enabled for your account,…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/dQzGZXJ6PQ4/introducing-redesigned-payments-pages.html | Date: 1 May 2012 | 12:00 pm EDT
SEO News Headlines: Apr 30th 2012
Mobile Mondays: Mobile site or mobile app, what’s right for your business right now?
Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/wx9EFkLg3bg/mobile-site-or-mobile-app-whats-right.html | Date: 30 Apr 2012 | 12:50 pm EDT
SEO News Headlines: Apr 25th 2012
Tips for creating high quality sites
We receive a lot of questions from publishers wanting to know best practices to grow your businesses with AdSense. While there's no one right answer, our advice continues to be to focus on creating high quality content and delivering the best possible user experience on your websites. Here are some key suggestions on how to design and organize your website content with an overall emphasis on the…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/I2drUEGZzss/tips-for-creating-high-quality-sites.html | Date: 25 Apr 2012 | 11:30 am EDT
SEO News Headlines: Apr 24th 2012
Introducing the Google+ Share button
(Cross posted to the Google+ Developers Blog) When your visitors come across something interesting on your site, sometimes you want to encourage a simple endorsement (like +1). Other times, however, you want to help visitors share with their friends, right away. Today’s new Google+ Share button lets you do just that. In line with the design of the new +1 button, here’s how it looks: Before vi…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/wFU905KUo0Q/introducing-google-share-button.html | Date: 24 Apr 2012 | 5:25 pm EDT
SEO News Headlines: Apr 23rd 2012
Mobile Mondays: Going Mobile - Why FindTheBest went mobile
For our second post in the Mobile Mondays series, we’ve invited Grace Nasri of FindtheBest to share her company’s experience in going mobile. Read last week’s post to learn about setting mobile goals. Mobile is rising at a rate much faster than any other technology to date. Last year at Google’s Think Mobile Event, Kleiner Perkins’ Mary Meeker said the pace and force of mobile growth…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/K7FpB86Juac/mobile-mondays-going-mobile-why.html | Date: 23 Apr 2012 | 12:40 pm EDT
SEO News Headlines: Apr 19th 2012
How Mashable is growing with Google+
Mashable is an independent news site devoted to digital culture and technology and was one of the first publishers to join Google+. Since joining, Mashable has been building their audience on the platform, growing Google+ into one of their top 10 sources of referral traffic. We chatted with Mashable’s Community Manager, Meghan Peters, about their first few months on Google+ and what’s made th…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/ruohfmEWq2Y/how-mashable-is-growing-with-google.html | Date: 19 Apr 2012 | 11:55 am EDT
SEO News Headlines: Apr 16th 2012
Mobile Mondays: Setting goals for mobile monetization
This is the first post in our ‘Mobile Mondays’ series. Throughout the next couple of months we'll highlight best practices to help you get the most from your mobile content. From time to time, we’ll also share stories directly from publishers who have recently gone mobile. We recently announced our 11 billionth app download from Android Play. Given the consumer movement towards the small sc…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/zfpVol8Ina8/mobile-mondays-setting-goals-for-mobile.html | Date: 16 Apr 2012 | 12:40 pm EDT
SEO News Headlines: Apr 12th 2012
A message from an AdSense publisher: How to balance conflicting interests
Editor’s Note: Today we’d like to share some tips from AdSense publisher Dave Taylor, owner and author of askdavetaylor.com. Dave Taylor has been online for over thirty years and has been producing helpful tech content for just about all of that time. You can find him online at http://www.davetayloronline.com/.It's a tricky balancing act being an AdSense publisher because once you start seein…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/ppFr5eicgk0/message-from-adsense-publisher-how-to.html | Date: 12 Apr 2012 | 12:10 pm EDT
SEO News Headlines: Apr 9th 2012
Watch the recorded GoMo for Publishers videos to learn how to mobilize your site
As part of Google’s ongoing GoMo initiative, we hosted a live webinar a few weeks ago to help publishers learn the benefits of creating mobile-friendly sites, hear tips and case studies, and tap into new resources to get started. If you missed it, no problem! You can watch the recorded video or download the slides below. Watch this webinar to learn: 1. Why go mobile? Your users have gone mobile…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/7fo7xxAv4HI/watch-recorded-gomo-for-publishers.html | Date: 9 Apr 2012 | 12:45 pm EDT
SEO News Headlines: Apr 5th 2012
Introducing UK promotions and deals from Google Affiliate Network
We’ve blogged before about Google Affiliate Network, which helps you earn more from your site with ads that pay based on conversions. While all AdSense publishers around the world are eligible to join Google Affiliate Network, we’re happy to let you know that this network has just expanded to more UK advertisers -- meaning that if you’re located in the UK or have UK-based readers, the promo…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/s9kdbJ48Qik/introducing-uk-promotions-and-deals.html | Date: 5 Apr 2012 | 6:57 am EDT
SEO News Headlines: Apr 4th 2012
Adding a new ad unit helps Concertboom boost revenue 400% while maintaining site quality
With a background in database and computer science, Internet marketing, and search engine optimization, Kooshiar Azimian is a self-described wearer of many hats. In early 2011, he channeled his diverse expertise to create Concertboom, a comprehensive concert database. Concertboom is monetized through ticket sales and Google AdSense, serving more than four million ad impressions monthly. “AdSens…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/zA3WVNhX9jU/adding-new-ad-unit-helps-concertboom.html | Date: 4 Apr 2012 | 1:20 pm EDT
SEO News Headlines: Apr 2nd 2012
Monetize online videos and games with AdSense
Updated 4/3/12 at 11:20am PT to include information about the YouTube Partner Program It seems that everyone these days is spending more time watching their favorite shows online, or playing the newest online game. eMarketer predicts that in 2015, 76% of total U.S. internet users will be regularly watching videos online, and that 40% will be playing online games. These audiences are becoming incr…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/Ycq7l3g-efc/monetize-online-videos-and-games-with.html | Date: 2 Apr 2012 | 11:55 am EDT
SEO News Headlines: Mar 28th 2012
Join us on our official Google+ AdSense Page
We’ve just launched our official AdSense Google+ page, and we’re excited to start connecting with you in new ways via Google+.On our new page, you’ll find AdSense updates and tips, and you’ll have access to exclusive Hangouts with members of the AdSense team. These live video chat sessions will give you the opportunity to share your product feedback with our Product Managers, ask your que…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/LKbEBWYjQYM/join-us-on-our-official-google-adsense.html | Date: 28 Mar 2012 | 11:05 am EDT
SEO News Headlines: Mar 27th 2012
Google Israel for Businesses blog launches in Hebrew
We've heard from many of you that a blog in Hebrew would be very useful. With this in mind, we're excited to announce the launch of the Google Israel for Businesses blog. We have a lot of information to share, so we've decided to create this new blog format as a one-stop shop for all the information both publishers and advertisers need, including AdSense and AdWords information. In order to subsc…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/koIpwI2Yk1Q/google-israel-for-businesses-blog.html | Date: 27 Mar 2012 | 11:30 am EDT
SEO News Headlines: Mar 26th 2012
Announcing our upcoming North America AdSense in Your City events
The AdSense in Your City team is excited to announce our next series of events. We’ll be hitting the road and visiting 15 cities in April, May, and June and can’t wait to work with more of our publishers. Our next series of events will be hosted in: Sacramento, CA Tuesday, April 10 San Diego, CA Thursday, April 12 Los Angeles, CA Friday, April 13 Montréal, QC, Canada Tuesday, April 17 Philad…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/DHR7kh2jFjA/announcing-our-upcoming-north-america.html | Date: 26 Mar 2012 | 1:45 pm EDT
SEO News Headlines: Mar 22nd 2012
Bringing you a more powerful Ad review center
Whether it’s via blog comments, forum threads, or in-person events, we’ve heard your feedback about AdSense ad controls and the enhancements you’d like to see. With that in mind, today we’re thrilled to announce that we’re rolling out an entirely new version of the Ad review center. It’ll give you more control over your ads and make it easier than ever to manage the ads showing on you…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/8vgich3CtLM/bringing-you-more-powerful-ad-review.html | Date: 22 Mar 2012 | 11:20 am EDT
SEO News Headlines: Mar 20th 2012
Learn about other Google products with our new Help Desk Hangouts on Air series
You’re looking to grow your business, and we offer a ton of tools to help you do just that. But sometimes, you might need a little help learning all the options and getting started. That’s why this week on the Google+ Your Business page, we’ve launched a new series of Help Desk Hangouts On Air to put you in touch with teams who can help you get the most out of our products and features. To…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/I1-q2uvA5bA/learn-about-other-google-products-with.html | Date: 20 Mar 2012 | 3:00 pm EDT
SEO News Headlines: Mar 19th 2012
Recapping our recent North American AdSense in Your City events
Recent months have been busy and exciting for the AdSense in Your City team! Since January, we’ve met with over 500 publishers across the U.S. and Canada. To date, the AdSense in Your City team has met with close to 1500 publishers in more than 30 cities and we can’t wait to host more events. We’ve had a great time working with our AdSense publishers and sharing our optimization tips and be…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/xDFpr1AomOw/recapping-our-recent-north-american.html | Date: 19 Mar 2012 | 2:10 pm EDT
SEO News Headlines: Mar 16th 2012
Upcoming webinar on March 22nd: “GoMo for publishers”
Did you know: 8 in 10 consumers instantly abandon a mobile site if the experience isn’t up to par?1 Mobile consumers have high expectations from content publishers today. With Google mobile searches growing 400% in the last two years, it’s increasingly important for publishers to satisfy the needs of a mobile user by building a mobile-friendly site. That’s why we recently launched GoMo…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/NCD5P1968Pk/upcoming-webinar-on-march-22-nd-gomo.html | Date: 16 Mar 2012 | 12:30 pm EDT
SEO News Headlines: Mar 15th 2012
Increase your earnings with Google Affiliate Network exclusive promotions
If you aren’t already a Google Affiliate Network publisher, now is a good time to join and earn additional revenue from your website. Over 40 promotions will be available exclusively to Google Affiliate Network publishers from Friday, March 23 through Monday, March 26. As a publisher, you’ll earn a performance fee from orders that originate from your links. You can view all exclusive promotio…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/7-uxNYIa_6w/increase-your-earnings-with-google.html | Date: 15 Mar 2012 | 11:35 am EDT
SEO News Headlines: Mar 14th 2012
AdSense crawler error redesign
As we explained in a previous post, there are many ways publishers can optimize their site for AdSense. One of the most overlooked is ensuring that our AdSense crawler can accurately crawl your site so that your ads are as relevant and useful as possible. Today we're making this task easier for you with our latest redesign of the crawler access page which you’ll find on the Account Settings pag…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/6S0EQlwDg9A/adsense-crawler-error-redesign.html | Date: 14 Mar 2012 | 11:15 am EDT
SEO News Headlines: May 17th 2012
Join Google Analytics on Google+
Google Analytics users are part of a passionate community. Many of you go beyond using the product and actively seek a connection with Google team members and other GA users to stay at the edge of what’s next. For example, more than 80,000 readers subscribe to the Google Analytics blog through our RSS feed, our videos on YouTube have been viewed more than 3.5 million times and well over 100,000…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/3XjDqF44khE/join-google-analytics-on-google.html | Date: 17 May 2012 | 11:40 am EDT
SEO News Headlines: May 15th 2012
Two new Analytics webinars -- for advanced and beginning users
Interested in learning how to use Analytics to make better decisions for your business? Here’s your chance; join us next week for two webinars. We’re partnering with the Learn with Google team to present an introductory session on Getting started with Analytics, and a more advanced session covering one of the most requested topics - Digital Attribution & Conversion. Here’s a little more de…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/CL4V-a-wG_M/two-new-analytics-webinars-for-advanced.html | Date: 15 May 2012 | 1:30 pm EDT
SEO News Headlines: May 14th 2012
Looking Ahead at Next Generation Measurement
Marketers today have no shortage of data. In fact, there are more than 40 million online touch points measured every minute by Google Analytics. Technology advancements are helping marketers understand their customers more across channels and devices, and better analysis tools are finally making that massive amount of data accessible and actionable. This is fueling what we see as next generation…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/YR-fEfdIzM8/looking-ahead-at-next-generation.html | Date: 14 May 2012 | 4:36 pm EDT
SEO News Headlines: May 11th 2012
How Nissan Uses Ecommerce Tracking Without Directly Selling Online
This post originally appeared on the Google Analytics Japan blog. Google Analytics’ e-commerce tracking allows online merchants to measure items sold and tie those results back to their digital marketing activities. But did you know that it can also be used to track non e-commerce activity? Nissan Motor Company does just this. Nissan operates in the automobile industry, and owns a network of we…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/weaLmF_515s/how-nissan-uses-ecommerce-tracking.html | Date: 11 May 2012 | 12:04 pm EDT
SEO News Headlines: May 10th 2012
Reminder: Migrate to the new Core Reporting API
At the end of 2011 we announced the Google Analytics Core Reporting API as a replacement for the Data Export API. We also announced a 6 month deprecation period for the Data Export API version 2.3, after which all v2.3 queries will return a v2.4 response. Well, it's almost been 6 months since the announcement was made. If you haven't already moved to our shiny new APIs, and we know there are quit…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/B9G7ENrctxA/reminder-migrate-to-new-core-reporting.html | Date: 10 May 2012 | 1:13 pm EDT
SEO News Headlines: May 9th 2012
New Google Analytics Easy Dashboard Library
Many developers save time by using the Google Analytics API to automate Analytics reporting tasks. For example, you can use the API to create a dashboard to report data across multiple profiles. The Google Analytics App Gallery includes many 3rd party solutions that do this. What if you want to build something quickly that’s custom-tailored to your business? You would typically have to spend…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/nFBaYFQB3cw/new-google-analytics-easy-dashboard.html | Date: 9 May 2012 | 1:19 pm EDT
SEO News Headlines: May 7th 2012
Mark your calendar to ‘Hangout on Air’ and learn how to build a mobile site in minutes
Did you know that 40% of mobile web users reported that they’ve turned to a competitor’s site after a bad mobile experience1? With about half of all Americans now owning a smartphone2, it’s time for businesses to meet user expectations by delivering a mobile experience as good as the desktop experience. In short, it’s time to step up to the plate and build a site optimized for the mobile…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/77aRX7RECxo/mark-your-calendar-to-hangout-on-air.html | Date: 7 May 2012 | 6:27 pm EDT
SEO News Headlines: May 3rd 2012
Expanding Google Analytics Social Reports: Tracking Links To Your Site Content
Have you ever wondered which other pages on the web link to your own? Wouldn’t it be nice to know which sites are talking about your content, and in which context? Well, a problem no more: now you can see all the backlink URL’s, post titles, and more right within the new Social reports. The concept of trackbacks, a protocol by which different sites could notify each other of referencing links,…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/zyOxkQBv8vo/expanding-google-analytics-social.html | Date: 3 May 2012 | 1:09 pm EDT
SEO News Headlines: May 2nd 2012
Marketing Attribution: Questions and Answers
Last week, we hosted a webinar on marketing attribution. We had a lively discussion about our recent attribution whitepaper, and we looked at Google’s solutions for attribution -- including Search Funnels in AdWords and Multi-Channel Funnels in Google Analytics, and the Attribution Modeling Tool in Google Analytics Premium. During the webinar, many of you wrote in with great questions, and we’…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/G4Rc6LcTxcc/marketing-attribution-questions-and.html | Date: 2 May 2012 | 7:12 pm EDT
SEO News Headlines: Apr 27th 2012
European Google Analytics User Conference in Belgium, Sweden and Spain
We’re excited to announce 3 upcoming Google Analytics User Conferences in Europe. The first will be in Brussels on May 3rd, the second will be in Stockholm on May 8th and the third will be in Barcelona on May 10th. You can find further information, such as the agenda and speakers, on the links below. In our experience these events quickly sell out. So act fast if you want to take part, otherwise…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/jYIOI8jmp14/european-google-analytics-user.html | Date: 27 Apr 2012 | 10:47 am EDT
SEO News Headlines: Apr 24th 2012
More ways to measure your website's performance with User Timings
As part of our mission to make the web faster, Google Analytics provides Site Speed reports to analyze your site’s page load times. To help you measure and diagnose the speed of your pages in a finer grain, we’re happy to extend the collection of Site Speed reports in Google Analytics with User Timings. With User Timings, you can track and visualize user defined custom timings about websites.…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/DFxzt10IogU/more-ways-to-measure-your-websites.html | Date: 24 Apr 2012 | 3:29 pm EDT
SEO News Headlines: Apr 23rd 2012
Using Google Analytics Social Reports To Measure Your Website Content And Engagement in Google+
The following is a guest post contributed by Daniel Waisberg, Owner of Conversion Journey, a Google Analytics Certified Partner, and Founder of Online Behavior, a Marketing Measurement and Optimization portal. Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze on-site and off-site interactions with social networks in reference to your ow…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/F_sBljGDb3A/using-google-analytics-social-reports.html | Date: 23 Apr 2012 | 10:28 am EDT
SEO News Headlines: Apr 20th 2012
Webinar: Marketing Attribution: Insights from Google Analytics and Econsultancy
Please join us next Thursday for a webinar on marketing attribution featuring Bill Kee, our Product Manager for Attribution, and Stefan Tornquist, VP for Research at Econsultancy. Stefan will talk about insights from the recent Attribution whitepaper by Econsultancy and Google Analytics, and Bill will discuss Google’s approach to attribution and some of the tools we offer, including Search Funne…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/cAXkoZZ5ClA/webinar-marketing-attribution-insights.html | Date: 20 Apr 2012 | 7:20 pm EDT
SEO News Headlines: Apr 19th 2012
Global Site Speed Overview: How Fast Are Websites Around The World?
At Google, we are passionate about speed and making the web faster, and from first hand experience, we are glad to see that many website owners share the same goal. A faster web is better for both users and businesses - faster pages lead to better user experience and improved conversions. The first step in optimizing any process is to establish and obtain an accurate set of measurement data. In t…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/a6-duwm7vRM/global-site-speed-overview-how-fast-are.html | Date: 19 Apr 2012 | 10:42 am EDT
SEO News Headlines: Apr 18th 2012
Learn at the Google Analytics User Conference in Mexico City
Buenos dias analistas! Mexico City is hosting its first Google Analytics User Conference next week on Wednesday, April 25th. This event will be a full day of valuable sessions by leaders in the Latin American web analytics market and members of the Google Analytics product team. You can view the full agenda and register at www.gauc.mx. Our readers can get 10% off with the discount code: GAUC_GA…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/Z1a1rHuofks/learn-at-google-analytics-user.html | Date: 18 Apr 2012 | 1:20 pm EDT
SEO News Headlines: Apr 16th 2012
Get A Free Mobile Site With GoMo ...And Measure It With Google Analytics
According to a survey from Limelight Networks, 80% of customers abandon a mobile site if they have a bad user experience. You might be seeing this yourself if you look at your mobile reports within Google Analytics and notice a high bounce rate from visitors using mobile devices. Here at Google, we’re very conscious of the shift to mobile and want to make it easy for you to provide a great mobi…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/2OdKCGk0oUM/get-free-mobile-site-with-gomo-and.html | Date: 16 Apr 2012 | 11:47 am EDT
SEO News Headlines: Apr 3rd 2012
Better results, (still) early adoption: Marketing attribution in a complex digital landscape
Today, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights -- Marketing Attribution: Valuing the Customer Journey -- provide a snapshot of how marketers and agencies are conducting attribution, the impact it has, and the barriers holding them back. If you’re not familiar with digital attri…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/T3vLgDbuC3U/better-results-still-early-adoption.html | Date: 3 Apr 2012 | 12:27 pm EDT
SEO News Headlines: Apr 2nd 2012
Share reports by email and export to PDF: now live in the new Google Analytics
The new Google Analytics has come a long way since it was first unveiled last March. Between multi-channel funnels, real time, flow visualization, premium, and a whole host of other incredible features, it is hard to believe that only a year has gone by. We are excited to announce that Analytics reports can now be automatically sent to yourself or other members of your team from within the new Goo…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/1BYhjoXEJ6s/share-reports-by-email-and-export-to.html | Date: 2 Apr 2012 | 4:14 pm EDT
SEO News Headlines: Apr 1st 2012
Interplanetary Reporting Comes To Google Analytics
At Google we like to create solutions for the future. And we imagine a future where web use won’t be restricted simply to Earth. Rather, people will want to visit their favorite sites while cruising around the rings of Saturn with friends or relaxing at the (inevitable) Mercury tanning facility. When the galaxy is our playground, marketers, analysts and webmasters will want to understand locatio…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/G-USJHU1HdA/interplanetary-reporting-comes-to.html | Date: 1 Apr 2012 | 9:08 am EDT
SEO News Headlines: Mar 29th 2012
Measuring app engagement across device & platforms
There are more ways now to consume your favorite television shows, movies, and on demand content than ever before. People are turning to their smartphones, tablets, and Internet connected TV’s to watch what they want, when they want it. For broadcasters, agencies, and advertisers the question is how are users engaging with this media and how can it be monetized? This measurement opportunity is w…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/kVJtXO9XQtY/measuring-app-engagement-across-device.html | Date: 29 Mar 2012 | 6:02 pm EDT
SEO News Headlines: Mar 28th 2012
Sharing Personalized Dashboards using the Analytics API
Web agencies often rely on Excel and Word to create analytics reports for clients. It’s a manual process that involves a lot of copy and pasting. Yet an agency’s main value-add isn’t report creation, but analyzing data and providing key findings and recommendations to clients. And while Google Analytics provides the tools to slice and dice the data, many web agencies also want to present cli…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/xN2IT6PVkek/sharing-personalized-dashboards-using.html | Date: 28 Mar 2012 | 1:12 pm EDT
SEO News Headlines: Mar 26th 2012
Think with Google comes to ad:tech SF to make the web work for you
More users. More screens. More content. Same time. Same customers. Same goals. As marketers, it’s a challenge to stay up-to-date on the latest digital media innovations while continuing to manage effective, measurable campaigns. We at Google asked ourselves: how can we help you meet these challenges and move your customers from intent to action? How can we make the web work for you? Next week at…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/-3DCErIWDWE/think-with-google-comes-to-adtech-sf-to.html | Date: 26 Mar 2012 | 6:00 pm EDT
SEO News Headlines: Mar 23rd 2012
Measure your website’s performance with improved Site Speed reports
In our continued effort to improve your experience of Google Analytics, we are excited to release an updated Site Speed report that distills all the key metrics into a quick & easy to read Overview report. Site Speed Overview Report The Overview report provides an at-a-glance view of essential information for measuring your site’s page loading metrics: Avg. Page Load Time by Browser, Country/Ter…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/JkD5jzIWTy8/measure-your-websites-performance-with.html | Date: 23 Mar 2012 | 2:16 pm EDT
SEO News Headlines: Mar 22nd 2012
Better Insights with Flow Visualization Enhancements
We've been listening to your feedback about Flow Visualization, and we’re excited to announce a number of significant upgrades that are available to all our users starting today. Events Flow We’ve expanded the Flow Visualization family of reports to now include Events Flow! This new feature can be found in the Content->Events section: What problem does Events Flow help solve? Event-driven webs…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/g1n_wCy6ZoY/better-insights-with-flow-visualization.html | Date: 22 Mar 2012 | 5:48 pm EDT
SEO News Headlines: Mar 20th 2012
Capturing The Value Of Social Media Using Google Analytics
Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it's not always easy to determine which social channels actually drive value for your business and which ta…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/SJfaeoeb-4s/capturing-value-of-social-media-using.html | Date: 20 Mar 2012 | 9:55 am EDT
SEO News Headlines: May 17th 2012
Making more pages load instantly
Webmaster level: All At Google we're obsessed with speed. We've long known that even seemingly minor speed increases can have surprisingly large impacts on user engagement and happiness. About a year ago we rolled out Instant Pages in pursuit of that goal. Instant Pages makes use of prerendering technology in Chrome to make your site appear to load instantly in some cases, with no need for any ext…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/src541jBU3Q/making-more-pages-load-instantly.html | Date: 17 May 2012 | 6:00 pm EDT
SEO News Headlines: May 8th 2012
Sorting and Filtering Results in Custom Search
Webmaster level: All (Cross-posted on the Custom Search Blog) Using Custom Search Engine (CSE), you can create rich search experiences that make it easier for visitors to find the information they’re looking for on your site. Today we’re announcing two improvements to sorting and filtering of search results in CSE. First, CSE now supports UI-based results sorting, which you can enable in the B…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/_r7X16GZBHQ/sorting-and-filtering-results-in-custom.html | Date: 8 May 2012 | 5:02 pm EDT
SEO News Headlines: May 7th 2012
Navigation, Dashboard and Home page
Webmaster level: All After announcing Webmaster Tools spring cleaning earlier this quarter, it’s time to do the job. There are a few changes coming along: an updated navigation, revamped dashboard, and a compact view for the home page site-list. Here's the new sample Webmaster Tools Dashboard for www.example.com We’ve regrouped the features in Webmaster Tools to create an improved navigation…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/r9j2rEviD5g/navigation-dashboard-and-home-page.html | Date: 7 May 2012 | 7:10 pm EDT
SEO News Headlines: May 2nd 2012
Coding guidelines for HTML and CSS
Webmaster level: All Great code has many attributes. It’s effective, efficient, maintainable, elegant. When working on code with many developers and teams and maybe even companies, great code needs to also be consistent and easy to understand. For that purpose there are style guides. We use style guides for a lot of languages, and our newest public style guide is the Google HTML and CSS Style Gu…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/9R05sp7fkRs/coding-guidelines-for-html-and-css.html | Date: 2 May 2012 | 11:46 am EDT
SEO News Headlines: Apr 30th 2012
Responsive design – harnessing the power of media queries
Webmaster Level: Intermediate / Advanced We love data, and spend a lot of time monitoring the analytics on our websites. Any web developer doing the same will have noticed the increase in traffic from mobile devices of late. Over the past year we’ve seen many key sites garner a significant percentage of pageviews from smartphones and tablets. These represent large numbers of visitors, with sophi…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/_7UrUsi-NX0/responsive-design-harnessing-power-of.html | Date: 30 Apr 2012 | 9:07 pm EDT
SEO News Headlines: Apr 26th 2012
Even more Top Search Queries data
Webmaster level: AllWe recently updated the Top Search Queries data to take into account the average top position, we enabled programmatic download and we made sure you could still get all the queries that drive traffic to your site. Well, now it’s time to give you more search queries data!First, and most important, you can now see up to 90 days of historical data. If you click on the date pic…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/5bAtdhsqnH0/even-more-top-search-queries-data.html | Date: 26 Apr 2012 | 4:48 pm EDT
SEO News Headlines: Apr 25th 2012
1000 Words About Images
Webmaster level: All Creativity is an important aspect of our lives and can enrich nearly everything we do. Say I'd like to make my teammate a cup of cool-looking coffee, but my creative batteries are empty; this would be (and is!) one of the many times when I look for inspiration on Google Images. The images you see in our search results come from publishers of all sizes — bloggers, media outle…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/UPSZ32XQUE8/1000-words-about-images.html | Date: 25 Apr 2012 | 4:08 am EDT
How to move your content to a new location
Webmaster level: Intermediate While maintaining a website, webmasters may decide to move the whole website or parts of it to a new location. For example, you might move content from a subdirectory to a subdomain, or to a completely new domain. Changing the location of your content can involve a bit of effort, but it’s worth doing it properly. To help search engines understand your new site struc…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/SranBENcG2o/how-to-move-your-content-to-new.html | Date: 25 Apr 2012 | 2:38 am EDT
SEO News Headlines: Apr 24th 2012
Webmaster Tools spring cleaning
Webmaster level: All Webmaster Tools added lots of new functionality over the past year, such as improvements to Sitemaps and Crawl errors, as well as the new User Administration feature. In recent weeks, we also updated the look & feel of our user interface to match Google's new style. In order to keep bringing you improvements, we occasionally review each of our features to see if they’re sti…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/SMZMt_cCFZE/webmaster-tools-spring-cleaning.html | Date: 24 Apr 2012 | 6:52 pm EDT
Another step to reward high-quality sites
Webmaster level: All Google has said before that search engine optimization, or SEO, can be positive and constructive—and we're not the only ones. Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find. Search engine optimization includes things as simple as keyword research to ensure that the right words are on the page,…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/d7PAkWuFzNY/another-step-to-reward-high-quality.html | Date: 24 Apr 2012 | 5:45 pm EDT
SEO News Headlines: Apr 16th 2012
Updates to rich snippets
Webmaster level: All Today we’re announcing two updates to rich snippets. First, we’re happy to announce that product rich snippets, which previously were only available in a limited set of locales, are supported globally. Users viewing your site’s results in Google search can now preview information about products available on your website, regardless of where they’re searching from. He…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/9qBgsKYUxdk/updates-to-rich-snippets.html | Date: 16 Apr 2012 | 5:55 pm EDT
SEO News Headlines: Mar 20th 2012
Five common SEO mistakes (and six good ideas!)
Webmaster Level: Beginner to Intermediate To help you avoid common mistakes webmasters face with regard to search engine optimization (SEO), I filmed a video outlining five common mistakes I’ve noticed in the SEO industry. Almost four years ago, we also gathered information from all of you (our readers) about your SEO recommendations and updated our related Help Center article given your feedbac…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/-JTivpwgP3w/five-common-seo-mistakes-and-six-good.html | Date: 20 Mar 2012 | 12:06 am EDT
SEO News Headlines: Mar 19th 2012
Upcoming changes in Google’s HTTP Referrer
Webmaster level: all Protecting users’ privacy is a priority for us and it’s helped drive recent changes. Helping users save time is also very important; it’s explicitly mentioned as a part of our philosophy. Today, we’re happy to announce that Google Web Search will soon be using a new proposal to reduce latency when a user of Google’s SSL-search clicks on a search result with a modern…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/lqq1Qi_2kro/upcoming-changes-in-googles-http.html | Date: 19 Mar 2012 | 7:13 pm EDT
SEO News Headlines: Mar 13th 2012
Video about pagination with rel=“next” and rel=“prev”
Webmaster Level: Beginner to Intermediate If you’re curious about the rel=”next” and rel=prev” for paginated content announcement we made several months ago, we filmed a video covering more of the basics of pagination to help answer your questions. Paginated content includes things like an article that spans several URLs/pages, or an e-commerce product category that spans multiple pages. W…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/PYyId1YxyQ0/video-about-pagination-with-relnext-and.html | Date: 13 Mar 2012 | 9:00 am EDT
SEO News Headlines: Mar 12th 2012
Crawl Errors: The Next Generation
Webmaster level: All Crawl errors is one of the most popular features in Webmaster Tools, and today we’re rolling out some very significant enhancements that will make it even more useful. We now detect and report many new types of errors. To help make sense of the new data, we’ve split the errors into two parts: site errors and URL errors. Site ErrorsSite errors are errors that aren’t speci…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/q1wTh-dgIhk/crawl-errors-next-generation.html | Date: 12 Mar 2012 | 6:00 pm EDT
SEO News Headlines: Mar 6th 2012
Keeping your free hosting service valuable for searchers
Webmaster level: Advanced Free web hosting services can be great! Many of these services have helped to lower costs and technical barriers for webmasters and they continue to enable beginner webmasters to start their adventure on the web. Unfortunately, sometimes these lower barriers (meant to encourage less techy audiences) can attract some dodgy characters like spammers who look for cheap and ea…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/3rRZdevWNHw/keeping-your-free-hosting-service.html | Date: 6 Mar 2012 | 2:23 pm EST
SEO News Headlines: Mar 5th 2012
Safely share access to your site in Webmaster Tools
Webmaster Level: AllWe just launched a new feature that allows you as a verified site owner to grant limited access to your site's data and settings in Webmaster Tools. You've had the ability to grant full verified access to others for a couple of years. Since then we've heard lots of requests from site owners for the ability to grant limited permission for others to view a site's data in Webmaste…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/cG4iFWzqj0c/safely-share-access-to-your-site-in.html | Date: 5 Mar 2012 | 7:45 pm EST
SEO News Headlines: Feb 21st 2012
Using schema.org markup for videos
Webmaster level: All Videos are one of the most common types of results on Google and we want to make sure that your videos get indexed. Today, we're also launching video support for schema.org. Schema.org is a joint effort between Google, Microsoft, Yahoo! and Yandex and is now the recommended way to describe videos on the web. The markup is very simple and can be easily added to most websites. A…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/XWZmCRT9X_s/using-schemaorg-markup-for-videos.html | Date: 21 Feb 2012 | 5:00 pm EST
SEO News Headlines: Feb 9th 2012
Preparing your site for a traffic spike
Webmaster level: Intermediate It’s a moment any site owner both looks forward to, and dreads: a huge surge in traffic to your site (yay!) can often cause your site to crash (boo!). Maybe you’ll create a piece of viral content, or get Slashdotted, or maybe Larry Page will get a tattoo and your site on tech tattoos will be suddenly in vogue. Many people go online immediately after a noteworthy e…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/jLWMMAXA5t4/preparing-your-site-for-traffic-spike.html | Date: 9 Feb 2012 | 9:30 am EST
SEO News Headlines: Jan 26th 2012
More Options for Google+ Badges
Webmaster Level: All Update on February 2, 2012: The new Google+ badge is now out of preview and available to all users on all sites. When we launched Google+ pages in November, we also released Google+ badges to promote your Google+ presence right on your site. Starting today in developer preview (and soon available to all your users), we're adding more options for integrating the Google+ badge i…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/cz8fpcIdFYQ/new-google-badges.html | Date: 26 Jan 2012 | 4:53 pm EST
What’s new with Sitemaps
Webmaster level: AllSitemaps are a way to tell Google about pages on your site. Webmaster Tools’ Sitemaps feature gives you feedback on your submitted Sitemaps, such as how many Sitemap URLs have been indexed, or whether your Sitemaps have any errors. Recently, we’ve added even more information! Let’s check it out:The Sitemaps page displays details based on content-type. Now statistics from…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/D-4mvh6bIpA/whats-new-with-sitemaps.html | Date: 26 Jan 2012 | 3:18 pm EST
SEO News Headlines: Jan 25th 2012
Update to Top Search Queries data
Webmaster level: All Starting today, we’re updating our Top Search Queries feature to make it better match expectations about search engine rankings. Previously we reported the average position of all URLs from your site for a given query. As of today, we’ll instead average only the top position that a URL from your site appeared in. An example Let’s say Nick searched for [bacon] and URLs fr…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/cZYhzKdpjsE/update-to-top-search-queries-data.html | Date: 25 Jan 2012 | 5:00 pm EST
Making form-filling faster, easier and smarter
Webmaster Level: Intermediate One of the biggest bottlenecks on any conversion funnel is filling out an online form – shopping and registration flows all rely on forms as a crucial and demanding step in accomplishing the goals of your site. For many users, online forms mean repeatedly typing common information like our names and addresses on different sites across the web – a tedious task that…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/GeNzwid6SXE/making-form-filling-faster-easier-and.html | Date: 25 Jan 2012 | 1:00 pm EST
SEO News Headlines: Jan 19th 2012
Page layout algorithm improvement
Webmaster Level: All In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result. As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the act…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/Z9kY7rt5XYw/page-layout-algorithm-improvement.html | Date: 19 Jan 2012 | 6:00 pm EST
SEO News Headlines: Jan 12th 2012
Better page titles in search results
Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is about. We use many signals to decide which title to show to users, p…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/Ddwho6fl6Ig/better-page-titles-in-search-results.html | Date: 12 Jan 2012 | 6:59 am EST
SEO News Headlines: May 17th 2012
The Internet Big Five: Up $272 Billion in Six Months
Last December I posted on “The Internet Big Five,” noting their relative strengths and the market cap of each. Since that time, the Five have only gotten stronger, adding a cumulative $272 billion in market cap (much of that is Apple, but Amazon and Facebook – assuming the offering does as expected on Friday – [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/lqgtg309_S8/story01.htm | Date: 17 May 2012 | 4:13 pm EDT
SEO News Headlines: May 15th 2012
Penner Ash Willamette Pinot 2009
Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/YIhc5D3lq60/story01.htm | Date: 15 May 2012 | 1:42 pm EDT
New Feeds For Searchblog
Pardon the site-specific interruption, but as part of my ongoing quest to keep my content here on my own site, I’ve begun posting pictures of stuff here that I’d otherwise put on Instagram, Twitter or other services. Given that many of you read Searchblog for my trenchant commentary as opposed to my preferences in pinots, [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/MhbuW-gbigY/story01.htm | Date: 15 May 2012 | 1:11 pm EDT
SEO News Headlines: May 13th 2012
Get to Know Ross Levinsohn
The remarkable news today that, among other important board moves, Ross Levinsohn will take over as interim CEO at Yahoo may well mark the end of an era – should his tenure stick, perhaps we can stop talking about the web pioneer in past or conditional tenses. If you’d like to get to know him [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/r1hFQfalZjk/story01.htm | Date: 13 May 2012 | 9:23 pm EDT
The Audacity of Diaspora
Last Friday Businessweek ran a story on Diaspora, a social platform built from what might be called Facebook anti-matter. It’s a great read that chronicles the project’s extraordinary highs and lows, from Pebble-like Kickstarter success to the loss of a founder to suicide. Given the overwhelming hype around Facebook’s IPO this week, it’s worth remembering such [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/N0-zsNTL7zs/story01.htm | Date: 13 May 2012 | 9:13 pm EDT
SEO News Headlines: May 12th 2012
Oh, MacROSTIE!
A very happy Friday night with my wife, mother in law, and kids (and tomatoes, kale, wild rice, et al), made round by this MacRostie Pinot, 2007. Yippee, it’s the weekend!Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/HbIaRZFAamc/story01.htm | Date: 12 May 2012 | 1:48 am EDT
SEO News Headlines: May 10th 2012
Curtain Raiser: The CM Summit in NYC Next Week
As New York City gears up for its annual Internet Week, the team at FMP has been diligently working away on creating another stellar program for our 7th annual CM Summit, held this coming Monday and Tuesday in SoHo. Last year we eliminated panels from our program, the move was met with great success – [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/IEoK7Bn-2Bg/story01.htm | Date: 10 May 2012 | 5:16 pm EDT
Two More Wines of the Week
From our pals at Belle Gloss. This is reasonably priced and rarely disappoints. And I broke into my stash of Radio Coteau last night and tried the 2010 La Neblina Pinot. One word: Yep. My RSS feed that will exclude these photos will be ready by Monday, I am told…if you want to see [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/_Ca1vAXDpWs/story01.htm | Date: 10 May 2012 | 3:00 pm EDT
SEO News Headlines: May 9th 2012
Larry Lessig on Facebook, Apple, and the Future of “Code”
Larry Lessig is an accomplished author, lawyer, and professor, and until recently, was one of the leading active public intellectuals in the Internet space. But as I wrote in my review of his last book (Is Our Republic Lost?), in the past few years Lessig has changed his focus from Internet law to reforming our [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/OKJ4aZ3T9Ug/story01.htm | Date: 9 May 2012 | 1:45 pm EDT
SEO News Headlines: May 8th 2012
Jaron Lanier: Something Doesn’t Smell Right
Jaron Lanier’s You Are Not A Gadget has been on my reading list for nearly two years, and if nothing else comes of this damn book I’m trying to write, it’ll be satisfying to say that I’ve made my way through any number of important works that for one reason or another, I failed to [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/IJcZusEqb4M/story01.htm | Date: 8 May 2012 | 5:11 pm EDT
SEO News Headlines: May 7th 2012
Championships, Milestones, and Alzheimers
As readers are realizing, I’m posting photos here first, then using this as the basis for exports to other services like Twitter or Pinterest. It will be a few days before I have a “non photos” RSS feed for you to follow, forgive the interruption with non-work related stuff. But, it was a big weekend. [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/ztH0ih4HaeQ/story01.htm | Date: 7 May 2012 | 1:00 pm EDT
On Thneeds and the “Death of Display”
It’s all over the news these days: Display advertising is dead. Or put more accurately, the world of “boxes and rectangles” is dead. No one pays attention to banner ads, the reasoning goes, and the model never really worked in the first place (except for direct response). Brand marketers are demanding more for their money, [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/7MNJA5DiTdA/story01.htm | Date: 7 May 2012 | 11:12 am EDT
SEO News Headlines: May 3rd 2012
The Week In Wine
In a previous post, I said I’d be posting pictures here, and it’s been a pretty good week in the world of wine. Two of particular note: These guys have all sorts of varietals and regions. This 06 Pinot, Flax Vineyard from Williams Selyem was good, but not as good as others I’ve had [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/SQvwri_PL14/story01.htm | Date: 3 May 2012 | 11:13 pm EDT
SEO News Headlines: Apr 30th 2012
Hello, SF
SF from top of Mt Tam yesterday (a test of my remote photo posting skills)Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/CUisrDY8nww/story01.htm | Date: 30 Apr 2012 | 12:47 pm EDT
Get Ready for Some Pictures, Folks
I’ve become increasingly troubled by the “data traps” springing up all over AppWorld and the Internet, and while I’ve been pretty vocal about their downsides, I also use them quite a bit – especially for photos. That, I hope, is about to end. However, I’m afraid it means you, dear reader, are going to be [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/DZMeI6UFoJE/story01.htm | Date: 30 Apr 2012 | 11:58 am EDT
SEO News Headlines: Apr 27th 2012
Does the Pebble Cause a Ripple In Apple’s Waters?
Ever since the Pebble watch became an cause célèbre in tech circles for its kickass Kickstarter moves (it’s raised almost $7mm dollars and counting), something’s been nagging me about the company and its product. It’s now Valley legend that the company had to turn to Kickstarter to get its working capital – more than 46,000 folks [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/Dlq51pRMbIY/story01.htm | Date: 27 Apr 2012 | 12:16 pm EDT
SEO News Headlines: Apr 19th 2012
Direct Mail Ain’t Dead, Says Facebook
I’m a bit behind on my snail mail, so to procrastinate from writing anything useful on the book, I went through a pile that’s accumulated over the past week. Perhaps the most interesting piece of mail came from a very familiar brand: Facebook. The letter had all the trappings of direct mail – a presorted [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/Zj5i8k6zfck/story01.htm | Date: 19 Apr 2012 | 2:02 pm EDT
SEO News Headlines: Apr 18th 2012
A Coachella “Fail-ble”: Do We Hold Spectrum in Common?
Last weekend I had the distinct pleasure of taking two days off the grid and heading to a music festival called Coachella. Now, when I say “off the grid,” I mean time away from my normal work life (yes, I tend to work a bit on the weekends), and my normal family life (I [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/80JSiohXgv0/story01.htm | Date: 18 Apr 2012 | 3:53 pm EDT
SEO News Headlines: Apr 17th 2012
What Doesn’t the Valley Understand About Washington?
A few weeks ago I ventured to our nation’s capital to steep in its culture a bit, and get some first hand reporting done for the book. I met with about a dozen or so folks, including several scholars, the heads of the FCC and FTC, and senior folks in the Departments of Commerce and [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/eKquQ84CxjI/story01.htm | Date: 17 Apr 2012 | 5:10 pm EDT
SEO News Headlines: Apr 9th 2012
On Larry Page’s Letter: Super Amazing Great Tremendous!
(I promised a bit more color commentary on Larry Page’s 3500-word missive posted last week, and after reading it over a few more times, it seems worth the time to keep that promise. I wrote this last weekend, but am on vacation, so just posting it now…) It’s not often you get a document such as [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/fW3F4_WQDfU/story01.htm | Date: 9 Apr 2012 | 8:30 pm EDT
Facebook Buys Instagram, Checks Off A Swath of 2012 Predictions In One Move
Waaaay back in January, I rolled out my annual predictions. Thanks to our pals at Facebook, a few of them are now pretty much in the bag. I may have to start doing these things monthly, given the pace of our industry. Prediction #5 was that it’d be a big year for Internet M&A. I [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/wvwN4F_ZmXY/story01.htm | Date: 9 Apr 2012 | 2:41 pm EDT
SEO News Headlines: Apr 5th 2012
Larry Page Makes His Case
Given the headlines, questions, and legal actions Google has faced recently, many folks, including myself, have been wondering when Google’s CEO Larry Page would take a more public stance in outlining his vision for the company. Well, today marks a shift of sorts, with the publication of a lenthy blog post from Larry titled, quite [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/9n2Wz5yqgmY/story01.htm | Date: 5 Apr 2012 | 4:32 pm EDT
SEO News Headlines: Apr 4th 2012
On The Future of The Web 2 Summit
By around this time of year, most of you are used to hearing about this year’s Web 2 Summit theme, its initial lineup of speakers, and any other related goings on, like our annual VIP dinners or perhaps some crazy map I’ve dreamt up. It’s become a familiar ritual in early spring, and many of [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/5hcsKoDj6YE/story01.htm | Date: 4 Apr 2012 | 12:34 pm EDT
The Conversational Marketing Summit, Seventh Edition: A Searchblog (Deep) Discount
Each year at Internet Week in New York, I curate a conference on media and marketing called the CM Summit (video from last year above). Past speakers have included Dick Costolo, CEO Twitter, Sheryl Sandberg, COO Facebook, John Hayes, CMO American Express, Laura Desmond CEO Starcom Mediavest Group, will.i.am, and many, many more. We’re on the [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/t1IOjWb0dT8/story01.htm | Date: 4 Apr 2012 | 12:41 am EDT
SEO News Headlines: Apr 3rd 2012
If-Then and Antiquities of the Future
Over the past few months I’ve been developing a framework for the book I’ve been working on, and while I’ve been pretty quiet about the work, it’s time to lay it out and get some responses from you, the folks I most trust with keeping me on track. I’ll admit the idea of putting all this out [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/adqThCJb-CU/story01.htm | Date: 3 Apr 2012 | 1:14 pm EDT
SEO News Headlines: May 17th 2012
Google Improves AdSense Reporting And Bolsters Smart Pricing With New Research
Google has introduced several new reporting improvements for AdSense publishers, and it has released new research that shows publishers make more money with “smart pricing” — even though their revenue-per-click is discounted as compared with search ads — than they would... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/ydsUOZJZmCY/google-improves-adsense-reporting-and-bolsters-smart-pricing-with-new-research-121809 | Date: 17 May 2012 | 6:32 pm EDT
SearchCap: The Day In Search, May 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Search API Now On Paid Platform About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/0YnYPg1PA5Q/searchcap-the-day-in-search-may-17-2012-121803 | Date: 17 May 2012 | 5:02 pm EDT
SPONSOR MESSAGE : Cross Channel Marketing: A Primer for Search Agencies
With so many marketing channels now available to reach consumers, what’s a marketer to do? Whether it’s juggling across the new channels like mobile and social, or just trying to incorporate the more ‘traditional’ marketing channels like display and search — it’s... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/g86HQXOpn0k/sponsor-message-cross-channel-marketing-a-primer-for-search-agencies-120943 | Date: 17 May 2012 | 3:00 pm EDT
Bing Search API Now On Paid Platform
About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing Search API to the paid platform. Microsoft said for the time being, the Bing API will still be free – to try out. But those with over 5,000 queries per month [...] Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/u3uIpDS3Uy0/bing-search-api-now-on-paid-platform-121744 | Date: 17 May 2012 | 2:04 pm EDT
The Ultimate List of Reasons Why You Need Search Engine Optimization
You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but twenty-eight different reasons to... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/MjhCqh3M-h4/the-ultimate-list-of-reasons-why-you-need-search-engine-optimization-121215 | Date: 17 May 2012 | 2:04 pm EDT
Accelerating Revenue Growth With Keyword Parity
As campaigns mature, keywords evolve from experiments to proven revenue drivers. Remembering to add a keyword to Bing after a successful trial in Google or remembering to expand a new top performing keyword across its other match types is easier said than done. With so much focus these days on the... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/JYayrqOAqMI/accelerating-revenue-growth-with-keyword-parity-121540 | Date: 17 May 2012 | 12:10 pm EDT
Google’s Penguin Update Makes The Wall Street Journal
The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web. The story interviews a few small business owners who were hit hard by the update. One business owner saw his sales drop to $25,000 this... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/tkpAHowSo3c/googles-penguin-update-makes-the-wall-street-journal-121733 | Date: 17 May 2012 | 9:20 am EDT
Peeking Into the World Of Google’s Algorithm Changes With Google Search Quality Head Amit Singhal
Earlier this week, Google Fellow Amit Singhal gave the opening keynote at SMX London. Although Matt Cutts has always been the public face of all parts of Google’s unpaid search, his realm is primarily web spam. Singhal has been speaking publicly more often (notably when Panda launched) and... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/J7G0Kr6veZM/peeking-into-the-world-of-googles-algorithm-changes-with-google-search-quality-head-amit-singhal-121528 | Date: 17 May 2012 | 6:57 am EDT
SEO News Headlines: May 16th 2012
SearchCap: The Day In Search, May 16, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Knowledge Graph To Provide Answers, Not Just Links Hinted at for months, Google formally launched its “Knowledge Graph” today. The new... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/_CcbVuq5pYY/searchcap-the-day-in-search-may-16-2012-121704 | Date: 16 May 2012 | 5:04 pm EDT
Google Launches Knowledge Graph To Provide Answers, Not Just Links
Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/9r5g035GhYw/google-launches-knowledge-graph-121585 | Date: 16 May 2012 | 1:00 pm EDT
SEO News Headlines: May 17th 2012
Ways to Win Customers and Influence Rankings - Whiteboard Friday
Posted by randfish Starting up your own consulting agency can be quite a difficult process and often times the most challenging step to your endeavour will be finding new customers or clients. In this week's Whiteboard Friday we will be covering some tips and tactics that you can use to get referrals and win customers. Don't forget to leave your own advice in the comments below. Happy Friday Every…Permalink: http://feedproxy.google.com/~r/seomoz/~3/Uc0sZt0ILPA/ways-to-win-customers-and-influence-rankings-whiteboard-friday | Date: 17 May 2012 | 4:54 pm EDT
In-depth Guide To Content Creation [With Infographic]
Posted by Designbysoap LtdThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer’, content creation…Permalink: http://feedproxy.google.com/~r/seomoz/~3/ZZcvthFeGhA/indepth-guide-to-content-creation-with-infographic | Date: 17 May 2012 | 6:07 am EDT
SEO News Headlines: May 16th 2012
9 Lessons from 1,000 SEO Questions
Posted by Dr. Pete I spend a lot of quality time in Private Q&A here on SEOmoz, and I recently passed a milestone – 1,000 private questions answered since we re-launched the system (just over a year ago). Not surprisingly, we see a lot of the same questions and concerns pop up over time, and I’d like to think I’ve learned a few things along the way (please tell me my suffering wasn’t in va…Permalink: http://feedproxy.google.com/~r/seomoz/~3/UoDrGovSDlg/9-lessons-from-1000-seo-questions | Date: 16 May 2012 | 3:08 pm EDT
SEO News Headlines: May 15th 2012
17 Types of Link Spam to Avoid
Posted by Carson Ward If the last few months of ranking changes have shown me anything, it's that poorly executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links. As a result of well intentioned but short-sighted link building, many sites have seen significant drops in rankings and traffic. Whether you employ link building tac…Permalink: http://feedproxy.google.com/~r/seomoz/~3/Tv6PixteaqQ/17-types-of-link-spam-to-avoid | Date: 15 May 2012 | 5:02 pm EDT
SEO News Headlines: May 14th 2012
Response Codes Explained with Pictures
Posted by Lindsay Friends and I were recently debating the finer points of serving a 410 versus a 404 response code when a brick and mortar retail analogy was born. I hope you'll have half as much fun reading through these amateur comics as I've had putting them together. You might also come away with an extra line of lingo when explaining HTTP Response Codes to clients or colleagues. What are…Permalink: http://feedproxy.google.com/~r/seomoz/~3/ERkYZ7YFA7Y/response-codes-explained-with-pictures | Date: 14 May 2012 | 5:11 pm EDT
SEO News Headlines: May 13th 2012
Project Management for SEO (2012 Edition!)
Posted by Tom Critchlow So here's the truth - I used to suck at project management. But over the years I've determinedly turned myself into a half-decent project manager. Why? What was the driving force? Project Management Is A Tool For Effecting Change At the end of the day, I never have and still don't care that much for project management. But what I do care deeply about is effecting change. Dr…Permalink: http://feedproxy.google.com/~r/seomoz/~3/hOBvM5iFoZk/project-management-for-seo-2012-edition | Date: 13 May 2012 | 4:58 pm EDT
SEO News Headlines: May 12th 2012
Colossal Day of Craziness!
Posted by MozCTO Hello, I am Anthony Skinner, the CTO of MozLand! Many of you were affected by several SEOmoz tool issues that happened last week, unfortunately all colliding into one colossal day of craziness on May 3rd. We want to first apologize for any inconveniences or problems that these issues caused you. The good news is that our awesome engineers fixed these problems quickly, but we want…Permalink: http://feedproxy.google.com/~r/seomoz/~3/EVfGcW5-aLM/Colossal-Day-of-Craziness | Date: 12 May 2012 | 4:38 am EDT
SEO News Headlines: May 10th 2012
The Penguin Update - Whiteboard Friday
Posted by robkerry SEOmoz and I don't always see eye to eye on industry issues, but I still have a lot of respect for the company. In fact SEOmoz is still the website that I send people to, when they want to learn about SEO or get into our industry. Rand kindly invited me to the SEOmoz office when I was in Seattle this week, for a chat and the opportunity to present a Whiteboard Friday. This week'…Permalink: http://feedproxy.google.com/~r/seomoz/~3/vzIkaf0ReZs/the-penguin-update-whiteboard-friday | Date: 10 May 2012 | 4:59 pm EDT
SEO News Headlines: May 9th 2012
The Real Impact of the Google SmartPhone Crawler (Part 3): Avoiding Mobile Mis-Indexing
Posted by SuzzicksThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. This is the third and final installment in this mobile SEO blog post series, covering the impact of the new Google smartphone bot and how you can use it to…Permalink: http://feedproxy.google.com/~r/seomoz/~3/MYVbNsHSc00/the-real-impact-of-the-google-smartphone-crawler-part-3-avoiding-mobile-misindexing | Date: 9 May 2012 | 6:11 pm EDT
SEO News Headlines: May 8th 2012
GWT notice of detected unnatural links to http://www.seobook.com/
I am already getting fake webmaster tool notification messages using the above subject line & the following message: Hello dear managers of http://www.seobook.com/! My name is Olivia, and the issue I’m gonna to discuss is for sure not new, but really actual and complicated, otherwise your website and therefore business wouldn’t have lost their favourable positions. Yes, I want to talk about G…Permalink: http://www.seobook.com/seo-reputation-problem | Date: 8 May 2012 | 9:28 pm EDT
Ha! Bullets Can't Hurt ME
Negative SEO vs Sabotage Just about any independent SEO worth their weight who publishes a number of websites has at least once hit a snag & been filtered or penalized. A person can say not me but how do they operate optimally in both the short term and long term if they never operate near limits or thresholds? But now that Google has begun actively penalizing sites for unnatural link profiles & t…Permalink: http://www.seobook.com/negative-seo | Date: 8 May 2012 | 11:23 am EDT
SEO News Headlines: Apr 30th 2012
Google AdWords Ads Add Album Cover & Song Preview
Before I get any drops of jupiter hate on the following...I was typing in training.seobook.com & somehow accidentally hit enter after typing train & when the URL completion didn't work I got the following SERP. If you click the feature video link it does a YouTube video overlay. The other links lead into the relevant iTunes webpage. Such media extensions have been in place for movies for quite a w…Permalink: http://www.seobook.com/musical-adwords | Date: 30 Apr 2012 | 8:49 am EDT
SEO News Headlines: Apr 27th 2012
The Google Penguin Update: Over-Optimization, Webspam, & High Quality Empty Content Pages
Huge Update Google recently launched their webspam Penguin update. While they claim it only impacted about 3.1% of search queries, the 3.1% it impacted were largely in the commercial transactional keywords worth a lot of money category. Based on the number of complaints online about it (there is even a petition!) this is likely every bit as large as Panda or the Florida update. A friend also menti…Permalink: http://www.seobook.com/penguin-update | Date: 27 Apr 2012 | 3:21 pm EDT
SEO News Headlines: Apr 19th 2012
GoogleBowling, Negative SEO & Outing
Excessive Complexity & Unintended Consequences Sergey Brin recently said: You have to play by their rules, which are really restrictive. The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation. He was talking about Facebook, but those words are far more applicable…Permalink: http://www.seobook.com/negative-seo-outing | Date: 19 Apr 2012 | 7:46 am EDT
SEO News Headlines: Apr 15th 2012
Consumer Ad Awareness in Search Results
For the following study, we asked Does this search result have ads on it? to 1,000 searchers, per search results. Due to these surveys requiring a smaller image (to fit the ad unit size) we chose search results that generally had more ads on them (typically 3 or 4) so that the background had a significant portion of real estate devoted to ads, in spite of its small size. The one exception here wa…Permalink: http://www.seobook.com/consumer-ad-awareness-search-results | Date: 15 Apr 2012 | 1:08 pm EDT
Which Source Do You Trust Most?
Which do you trust most as a source of advice on important issues? People tend to trust friends & family and the mainstream media far more than they trust websites & search engines. Vote All (1204) friends & family 37.1% (+3.0 / -2.9) newspapers 32.5% (+3.0 / -2.8) search engines 19.3% (+2.6 / -2.4) social media websites 6.7% (+2.0 / -1.6) weblogs 4.4% (+1.9 / -1.3) Relative to one anothe…Permalink: http://www.seobook.com/which-source-do-you-trust-most | Date: 15 Apr 2012 | 12:46 pm EDT
How Did You Choose Your Primary Search Engine?
When you search, how did you pick your primary search engine? Most people use the search engine which they believe has the best relevancy, whatever their computer came with, or what a friend recommended. Vote All (1190) it has superior relevancy 30.4% (+3.0 / -2.9) the computer had a default selected 26.8% (+2.9 / -2.7) a friend told me about it 23.1% (+2.9 / -2.7) I saw it on a TV ad 10.3%…Permalink: http://www.seobook.com/how-did-you-choose-your-primary-search-engine | Date: 15 Apr 2012 | 12:24 pm EDT
How Many Search Engines?
How many search engines do you typically use in a given month? Most people only use 1 or 2 search engines in any given month. Vote All (1223) 1 48.9% (+3.1 / -3.1) 2 26.2% (+2.9 / -2.7) 3 9.1% (+2.2 / -1.8) 4 4.7% (+2.0 / -1.4) 5 or more 11.1% (+2.3 / -2.0) There isn't much difference between men & women on this front. Vote Men (669) Women (554) 1 49.4% (+4.0 / -4.0) 48.4% (+4.8 /…Permalink: http://www.seobook.com/how-many-search-engines | Date: 15 Apr 2012 | 11:54 am EDT
Search Again or Click On the Second Page of Search Results?
If you use a search engine but don't find what you are looking for, which are you more likely to do? People are more likely to search again with a new keyword than they are to click onto the second page of search results. Vote All (1189) search again with a different word 55.7% (+3.2 / -3.3) go to the second page of the results 44.3% (+3.3 / -3.2) The split is fairly consistent among men and…Permalink: http://www.seobook.com/second-page | Date: 15 Apr 2012 | 11:41 am EDT
SEO News Headlines: Apr 12th 2012
Citation Labs Review - Here's Why I Use it
So what are we calling it today? Link building, link prospecting, content marketing, linkbait, socialbait, PR ? Whatever it is and whatever sub-definitions exist for the process of finding quality, related websites to link back to yours is difficult and time-consuming work. As with most processes associated with SEO campaigns, or website marketing campaigns in general, enterprising folks have buil…Permalink: http://www.seobook.com/citation-labs-review-heres-why-i-use-it | Date: 12 Apr 2012 | 4:30 pm EDT
SEO News Headlines: Apr 11th 2012
General Consumer Awareness of SEM & SEO
Which of the following have you heard of? More people have heard of paid search / AdWords than have SEO / link building. One of the big issues with this question is that since it had numerous check boxes it had a lower response rate (roughly 10% vs an average of closer to 16% to 18%) & took longer for the answers to come in. In the future I can see Google adding quality score styled factors to qu…Permalink: http://www.seobook.com/sem-awareness | Date: 11 Apr 2012 | 1:47 pm EDT
SEO News Headlines: Apr 10th 2012
Paid Placement in Search Engines
In the below poll we didn't make any distinction between AdWords & organic SEO investments. If we did I am not sure how it would have impacted the voting. How do you feel about people paying for placement in search engines? Nearly 2 in 3 people dislike money manipulating search results. response All (1201) I think it is deceptive 65.4% (+3.3 / -3.5) It is good if it is relevant 34.6% (+3.5 /…Permalink: http://www.seobook.com/paid-placement-search-engines | Date: 10 Apr 2012 | 6:08 am EDT
Content Locking Ads
Google recently launched a consumer insights survey product, which quizes users for access to premium content. How do users get access to these poll questions? Google locks premium content behind them, likeso: Google has long stated that cloaking is bad and that it was deceptive & users didn't like it. Earlier this year Google also rolled out an algorithm to penalize sites that were too ad heavy:…Permalink: http://www.seobook.com/content-locking-ads | Date: 10 Apr 2012 | 5:53 am EDT
Ad Retargeting
How do you feel about companies tracking your online behavior to target ads? Surprisingly, nearly 1 in 11 people like ad retargeting. However, over 3 in 5 people dislike it. response All (1250) I dislike it because it feels creepy 62.3% (+3.1 / -3.3) I don't care either way 29.3% (+3.1 / -2.9) I like more relevant ads 8.3% (+2.3 / -1.9) Women tend to think being stalked by ads is creepier t…Permalink: http://www.seobook.com/ad-retargeting | Date: 10 Apr 2012 | 5:48 am EDT
SEO News Headlines: Apr 9th 2012
Google+ Integration
As publishers we tend to be quite concerned with the over-promotion of Google+ because it carves up the search landscape, is potentially another hoop that we have to jump through, and in some cases, the Google+ hosted version of a page will outrank the legitimate original source - which screws up the economics of online publishing. But do users care about how Google+ was integrated directly into…Permalink: http://www.seobook.com/google-integration | Date: 9 Apr 2012 | 5:11 am EDT
SEO News Headlines: Apr 8th 2012
Editorial Objectivity
Should search engines be able to preferentially promote their own services in their search results? Nearly 3 in 4 people think that search engines should not be able to preferentially promote their own services. vote All (1226) no, results should be objective 74.1% (+3.1 / -3.4) yes, it is their search results 25.9% (+3.4 / -3.1) There was essentially no split between men & women. vote Men (827)…Permalink: http://www.seobook.com/editorial-objectivity | Date: 8 Apr 2012 | 3:17 am EDT
SEO News Headlines: Apr 3rd 2012
Jim Boykin Interview
Internet Marketing Ninja Jim Boykin has promoted link building since before I even knew what SEO was. Nearly a decade later so many things have changed in SEO (including renaming We Build Pages to Internet Marketing Ninjas), but he still sees links as a key SEO driver (as do I). I recently interviewed him about links & the changing face of SEO. so, links links links ... these were the backbone of…Permalink: http://www.seobook.com/jim-boykin-interview | Date: 3 Apr 2012 | 9:46 pm EDT
Patience is a Virtue
Sorry I haven't blogged as much lately, but one of our employees recently had a child and Google sending out so many warning messages in webmaster central has created a ton of demand for independent SEO advice. Our growth in demand last month was higher than any month outside of the time a few years ago when we announced we would be raising prices and got so many new subscribers that I had to clos…Permalink: http://www.seobook.com/patience | Date: 3 Apr 2012 | 4:39 pm EDT
SEO News Headlines: Mar 21st 2012
Review of Jim Boykin's Free Broken Link Tool
Jim Boykin recently released a free, but powerful tool, that can help you check on broken links, redirects, in addition to helping you generate a Google Sitemap. Being a free, web-based tool you might think it's a bit lightweight but you'd be wrong :) It can crawl up to 10,000 internal pages, up to 5 runs per day per user. In addition to the features mentioned above, the tool offers other helpful…Permalink: http://www.seobook.com/review-jim-boykins-free-broken-link-tool-0 | Date: 21 Mar 2012 | 1:39 pm EDT
SEO News Headlines: Mar 18th 2012
Google Instant Answers: Rich Snippets & Poor Webmasters
This is a pretty powerful & instructive image in terms of where search is headed. It's a Yahoo! Directory page that was ranking in the Google search results on a Google Android mobile device. Note the following the page is hosted on Google.com the page disclaims that it is not endorsed by Google the page embeds a Google search box the page strips out the Yahoo! Directory search box the page strips…Permalink: http://www.seobook.com/instant-answers-rich-snippets-poor-webmasters | Date: 18 Mar 2012 | 7:36 am EDT
SEO News Headlines: Mar 16th 2012
Interview of Jonah Stein
I was recently chatting with Jonah Stein about Panda & we decided it probably made sense to do a full on interview. You mentioned that you had a couple customers that were hit by Panda. What sort of impact did that have on those websites? Both of these sites saw an immediate hit of about 35% of google traffic. Ranking dropped 3-7 spots. The traffic hit was across the board, especially in the case…Permalink: http://www.seobook.com/jonah-stein-interview | Date: 16 Mar 2012 | 8:50 am EDT
SEO News Headlines: Mar 7th 2012
Branding & The Cycle
Since it took me a few hours to put together my SMX presentation I figured it was worth sharing that information on the blog as well. This post will discuss examples of how Google has dialed up their brand bias over time & points to where Google may be headed in the future. Note that I don't have anything against them promoting brands, I just think it is dishonest to claim they are not. Against Al…Permalink: http://www.seobook.com/brand-and-the-cycle | Date: 7 Mar 2012 | 2:36 pm EST
Why SEO Consultants Push Brand
At SMX I gave a presentation on brand & how Google has biased the algorithms toward brands. having already seeing the bulk of my argument months prior, Bryson Meunier spoke after me and put together a presentation that used bogus statistics & was basically a smear of me. He was so over the top with his obnoxious behavior that when Danny Sullivan mentioned the next speaker after him he jokingly sai…Permalink: http://www.seobook.com/why-seo-consultants-fawn-over-brand | Date: 7 Mar 2012 | 2:35 pm EST
SEO News Headlines: Mar 5th 2012
Maximizing Google Analytics Insight for SEO with Custom Reports
Google Analytics - one of the most powerful tools for any SEO, assuming you know how to get the data you need from it. One of my favorite things about Google Analytics is how many tools that put at your disposal for quickly analyzing the data you care most about. But again, that all assumes you know how to get it. A custom report in Google Analytics is similar to their custom dashboard features in…Permalink: http://www.seobook.com/maximizing-google-analytics-insight-seo-custom-reports | Date: 5 Mar 2012 | 1:06 pm EST
SEO News Headlines: Feb 28th 2012
Tracking Micro Conversions with Event Tracking for Improving SEO Campaigns
Conversions. The one metric we all know we should be focusing on, and yet it's the one thing that gets overlooked the most. So many of us focus on just one main conversion point, and forget how many other types of visitor engagement exist on our sites. These other engagement points, or less-important conversions are what experts call micro conversions. World-renowned analytics expert Avinash Kaush…Permalink: http://www.seobook.com/tracking-micro-conversions-with-event-tracking | Date: 28 Feb 2012 | 1:37 pm EST
SEO News Headlines: Feb 27th 2012
Interview with Local Marketing Experts Jake Puhl & Adam Zilko
This is Eric here at SEO Book and today we're going to be talking all things local search with a couple of local search experts from Firegang.com. Jacob Puhl and Adam Zilko are joining us today, thanks for the time guys and we are thrilled to have you here. Adam: Thank you. Jacob: Thank you. For our readers (and listeners), this is quite a deep, informational interview so we've added a couple thi…Permalink: http://www.seobook.com/interview-local-marketing-experts-jake-puhl-adam-zilko | Date: 27 Feb 2012 | 1:34 pm EST
The Return of GoTo / Overture (and AOL)?
Overture wasn't able to build itself into a credible search destination in part because their brand was positioned incorrectly as being primarily about paid ads that only would backfill with other results in when the ad auction was empty, so as a destination it was seen as a payolla engine. Likewise AOL peaked because it was seen as a walled garden & couldn't keep up with DSL and the open web. Sea…Permalink: http://www.seobook.com/search-portals | Date: 27 Feb 2012 | 6:35 am EST
SEO News Headlines: Feb 23rd 2012
It's Our First Pandaversary!
Sharing is caring! Please share :) Embed code is here. Categories: googlePermalink: http://www.seobook.com/panda | Date: 23 Feb 2012 | 7:48 pm EST
SEO News Headlines: Feb 22nd 2012
Setting Up Actionable SEO Dashboards in the New Google Analytics
There have been many mixed reviews about the latest Google Analytics UI. Putting the frustration of having to learn a new UI aside (here's a great guide to navigating the new Google Analytics interface), the new Google Analytics actually brings to the table great customization options. One of my favorites being custom dashboards. Both the old and new interfaces offer a standard dashboard that acts…Permalink: http://www.seobook.com/setting-actionable-seo-dashboards-new-google-analytics | Date: 22 Feb 2012 | 3:57 am EST
SEO News Headlines: May 17th 2012
A Broader View of Link Building
I once read a provocative question by Eric Ward (that I will paraphrase): “If the search engines went away tomorrow, how would anyone find your website?” Now, you might say, “That is a big ‘IF’- Google isn’t going anywhere anytime soon.” Then again, if you were hit by one of the recent algorithm changes, Google [...]Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/Haf2mwjfnxw/ | Date: 17 May 2012 | 2:00 pm EDT
Penguin or Panda? How To Determine Which Google Algorithm Update Impacted Your Website
Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close to 75 websites hit by Penguin). Based on my analysis, I have written several posts covering my findings. In my latest post, An Update from the Over Optimization Front Lines, [...]Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/u-Ynj3SnHnM/ | Date: 17 May 2012 | 12:00 pm EDT
SEO in 2012: The Best of Times or the Worst of Times?
I don’t like trying to package everything that’s happening in our industry into a neat little box, because it’s like trying to describe the cause of the Civil War in two sentences. I’m likely to leave some things out, overstate some factors, and unintentionally offend some people. But I do think that an individual perspective [...]Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/6krBkPx4w5A/ | Date: 17 May 2012 | 9:00 am EDT
Google Knowledge Graph: Revamped Search Results Provide Users Better Information
Although Google has already done an impressive job indexing the web and using algorithmic processes to serve users relevant results, they have been concentrating on developing a graph of semantic information and incorporating that information within the search results. Yesterday, Google officially announced the Knowledge Graph and began rolling out the new features for Google [...]Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/2BBzoliFFqY/ | Date: 17 May 2012 | 8:00 am EDT
SEO News Headlines: May 16th 2012
A Keen Mind in Sheep’s Clothing
Zuckerberg moves almost as fast as you can say “hoodie.” While we were feasting our eyes on the media’s fascination regarding Mark’s choice in clothing, Facebook donned itself in two more acquisitions. I say ‘more,’ in reference to the few-week lapse in acquisitions; as we all have heard, Facebook acquired startup Instagram as of late. [...]Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/if9lhUlgAiM/ | Date: 16 May 2012 | 2:00 pm EDT
‘Relevancy is King’ Says Google VP at SMX London
In his opening keynote at SMX London, Amit Singhal, VP and Google Fellow, who rewrote the original Google algorithm upon his hire in 2000, said today that “Relevancy is King”. He added that Google looks at a combination of three signals (links, social, user actions) and how those signals support each other to build the [...]Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/DtzKdw7fRXg/ | Date: 16 May 2012 | 12:00 pm EDT
Facebook Update: Higher Target IPO Price Resulting in Stakeholder Liquidation
On Tuesday, the world’s largest social network raised the target IPO price range to $34 to $38. If Facebook shares sell at the upper limit ($38), the social network will raise about $12.8 billion and its market value will be approximately $104 billion. As a result of the higher target price and rich valuation, a [...]Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/xfeNt0IXA6U/ | Date: 16 May 2012 | 10:51 am EDT
Why Did GM Drop Facebook Advertising?
I am sure you heard yesterday that GM stopped investing in ad space on Facebook. New research on Facebook advertising performance from WordStream may offer a few clues as to why General Motors discontinued advertising on the massive social network. Wordstream’s research provides some important data such as: Ad Performance: Click through rates on Facebook [...]Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/-SbgBW9G5-k/ | Date: 16 May 2012 | 8:33 am EDT
SEO News Headlines: May 15th 2012
5 Local Resources to Boost Your Local Rankings
Local search engine optimization (SEO) is a specialized form of SEO focused on optimizing businesses and their websites for optimal visibility in local search engines. Local search takes into consideration not only the keyword the searcher entered, but also the location of the searcher, whether indicated through user settings, automatic detection, or a location in [...]Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/OdqTy6K5ek4/ | Date: 15 May 2012 | 2:00 pm EDT
Most Popular SEJ Articles for April 2012
April was a big traffic month for us and that means we had some fantastic and informative articles you should read. Below are the top 10 articles based on traffic numbers. Happy reading! 1). 24 Eye-Popping SEO Statistics by Eric Siu | @ericosiu 2). 15 Best Link Building Tools by Sujan Patel | @SujanPatel 3). [...]Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/oTDWpQD-lQI/ | Date: 15 May 2012 | 12:00 pm EDT
SEO News Headlines: May 17th 2012
All Marketing Should Be Optimized – Geoff Livingston & Gini Dietrich
[Note from Lee: The growing trend towards integration of marketing and communications disciplines has brought a tremendous demand for guidance and insight. I'm happy to say that my friends Geoff Livingston and Gini Dietrich have published a new book about just that. We rarely publish guest posts but the message of integration and optimization in [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/P9PysKyEkdc/ | Date: 17 May 2012 | 8:20 am EDT
SEO News Headlines: May 16th 2012
Interview: The Future of Cloud Marketing Software with Vocus CMO Jason Jue
At TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. A great example of that is PRWeb and parent company, Vocus, both long standing clients. In late 2011 Vocus welcomed Jason Jue as Chief Marketing Officer. As Vocus & PRWeb’s Account Manager at TopRank, I [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/ovG-oKWYKyU/ | Date: 16 May 2012 | 7:50 am EDT
SEO News Headlines: May 15th 2012
Channel Your Internal Marketing Warrior: 4 Tips for Strengthening Your Marketing Plan
In March of this year I made a decision: I wanted to get healthier. The problem I have always faced is that I didn’t see the point of exercise, just for the sake of exercise. Treadmills and stationary bicycles never did much for me, but I was looking for a way to regain some focus [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/HZZqjpPj5Bg/ | Date: 15 May 2012 | 6:25 am EDT
SEO News Headlines: May 14th 2012
5 Ways to Optimize the Business Value of Attending Conferences
TopRank receives a lot of value from having me speak at conferences but you don’t have to be a speaker to realize a positive return from events. Small, large online or offline, there are numerous ways to optimize and maximize your return on conference involvment both in the short and long term. If your company is [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/4Z4N7Wx9cuw/ | Date: 14 May 2012 | 12:37 pm EDT
SEO News Headlines: May 11th 2012
Online Marketing News: Take Action on Social Data, LinkedIn Gets the Scoop, Google Reigns Supreme, Google & Big Data for SEO
Actionable Social Analytics This recent infographic by awareness takes a dive into social analytics. In an era where virtually every brand is online, it is essential that action is being taken off of the data we are collecting from social networks. This infographic provides not only some of the Key Performance Indicators (KPI) that your company [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/jBSEmNvbXPI/ | Date: 11 May 2012 | 6:35 am EDT
SEO News Headlines: May 10th 2012
Holistic Optimization Across the Sales Cycle: Optimize Speaking Events May & June
When you have a business that relies on attracting new business online the sheer volume of options can be confusing. Should offline advertising efforts transfer to online? Maybe email marketing? What about SEO or the hot topic, social media? So much focus is placed on tactics and channels, that a lot of misplaced digital marketing [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/PRsj6G7Bkjc/ | Date: 10 May 2012 | 11:08 am EDT
SEO News Headlines: May 9th 2012
What Are the Most Important Social Networks for Business?
If you’ve been involved with marketing on the web for 10 years or more, could you have imagined what the web looks like today back in 2002? Considering the changes over the past year between Google, Facebook, Pinterest and Mobile, looking ahead just 12 months can be a challenge. The state of constant change requires [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/n2V6ftGyo_M/ | Date: 9 May 2012 | 11:03 am EDT
SEO News Headlines: May 8th 2012
It’s Like Deja Vu All Over Again: 4 Tips for Improving Marketing for Small Business
At some time or another we have all experienced that eerie sense of familiarity where we’ve “been there” or “done that” before. Whether it is an actual memory or simply a “brain fart”, deja vu is an interesting experience. Let’s assume for a second that deja vu is real. If you found yourself in a [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/4CwoT-_5Rhw/ | Date: 8 May 2012 | 8:43 am EDT
SEO News Headlines: May 7th 2012
Is Your Optimization Meaningful or Mechanical?
While I’ve been to Belgium the past week for the fine Fusion Marketing Experience, I decided to take a day trip to Paris yesterday since it was only 2 hours away by train. As you may know, I do a bit of traveling. The quality of the experience, memories and the stories you get to [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/OvR1PExSbW0/ | Date: 7 May 2012 | 8:04 am EDT
SEO News Headlines: May 4th 2012
Online Marketing News: Content Marketing World!, Google Goes Big Brother, Searcher Personas, Retro SERPs
Content Marketing World, We Found A Home This recent video from Content Marketing Institute Founder Joe Pulizzi, provides some background into how Content Marketing World came to be. If you are big or small brand, B2B, B2C, or virtually any organization that creates content this conference is for you. Scheduled this year for Sept 4-6 [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/e0oQLTQpQBM/ | Date: 4 May 2012 | 6:49 am EDT
SEO News Headlines: May 2nd 2012
Integrated SEO, Social Media & Content Marketing at Fusion Marketing Experience 2012
The new book on internet marketing we’ve recently published, “Optimize“, has been very well received and I’ve been doing a number of interviews and speaking engagements (as you do) around it. One of the most common questions I hear concerns the challenges of implementing an integrated “optimized and socialized content marketing” approach within an organization. This is a reasonable…Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/cKF7vu2eAdw/ | Date: 2 May 2012 | 5:47 am EDT
SEO News Headlines: May 1st 2012
Convert More Customers: Tips & Tricks For Running A/B Tests On Your Email Campaigns
Email continues to be one of the most effective online marketing tactics but many companies struggle to establish benchmarks or successfully improve performance. How many people are receiving, reading and acting on email messages? Those are all key questions to improve email marketing performance. Email open rates can vary depending on the target industry and even [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/HyEcXgzfnQc/ | Date: 1 May 2012 | 8:14 am EDT
SEO News Headlines: Apr 30th 2012
12 Timeless Link Building Tips for Business Blogs
As a key component of a hub and spoke online marketing strategy, blogs can be very effective for social media network engagement, online PR, customer service, and as search engine optimization assets. While there are numerous cases studies of business blogs (I like to think Online Marketing Blog is one) providing tremendous value, blogs are simply [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/ScsKwtudN2E/ | Date: 30 Apr 2012 | 10:37 am EDT
SEO News Headlines: Apr 27th 2012
Online Marketing News: Mobile Shows Muscle, Google Panda to Penguin, Google Drive(s) Storage
Mighty Trends in Mobile Marketing Every day we see mobile being used more and more for online shopping, local searches, email, social networking. And that is just scratching the surface. This infographic from CultureLabel.com provides insight into the astounding use of mobile for Internet searches, as well as why mobile friendly marketing should be an essential [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/_js94KwS3U8/ | Date: 27 Apr 2012 | 6:45 am EDT
SEO News Headlines: Apr 24th 2012
Want to Have a Larger Impact on Your Organization? 4 Tips for Becoming A Better Influencer
Last week Lee Odden shared a post on attracting the attention of influencers online. Whether we’re talking about influencers with mass appeal, or those that have a closer and more personal relationship with their followers, each person presents an opportunity to learn and grow. That got me thinking, when it comes to the inner workings of [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/g9qonPgsJNQ/ | Date: 24 Apr 2012 | 7:00 am EDT
SEO News Headlines: Apr 23rd 2012
Marketing Boring Products – It’s Not A “Boring” Problem, It’s a “Knowing Your Customers” Problem
In the search engine marketing world, effective online marketing comes down to surfacing keyword opportunities that reflect a demand for solutions (products/services). Content about those products is created and optimized to attract search traffic for popular and relevant keywords. Niche products often suffer from a universe of keywords that have low popularity counts and that [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/ItsHkQg8vzI/ | Date: 23 Apr 2012 | 10:58 am EDT
SEO News Headlines: Apr 20th 2012
Online Marketing News: Maximize Facebook Timelines, Maximize Value Propositions, Drive Engagement
That’s Old News! [Infographic] This new infographic from Schools.com dives into social media and how it is quickly replacing traditional journalism as a widely used news source. Highlights: Facebook makes up 59.5% of news consumed online Since 2009, traffic to news sites from social media has increased by 57% “5 Ways Businesses Are Using Facebook [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/tX9eFUKbPiU/ | Date: 20 Apr 2012 | 7:45 am EDT
SEO News Headlines: Apr 18th 2012
The Fallacy of Influence
How important is influence with online marketing? Most professionals would say influence is pretty important, especially when it comes to social media. The notion is that a few key people can spread an idea to their audiences and networks, causing a brand’s content to “go viral” or at least gain more substantial distribution than if [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/hrGS6IJ8aEU/ | Date: 18 Apr 2012 | 8:10 am EDT
SEO News Headlines: Apr 17th 2012
3 Pinterest Tools That Will Have You #Pinning In No Time
With thousands of social media platforms and applications available on the market today, it can be easy to lose sight of why you started using them in the first place. On a personal level that can be inconvenient, but on a professional level it can mean hundreds or thousands of dollars wasted with little to [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/d-Ym-IfRiXo/ | Date: 17 Apr 2012 | 8:50 am EDT
SEO News Headlines: Apr 16th 2012
Optimize – How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing
By now you may have heard that I’ve written a book called “Optimize“. After months of writing and editing, it’s now the real deal and online orders just started shipping a few days ago. I haven’t done a formal post talking about the book and so here are a few highlights. Essentially, Optimize it’s [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/38VLiw5_cms/ | Date: 16 Apr 2012 | 10:03 am EDT
SEO News Headlines: May 14th 2012
SMX Advanced Tips &Takeaways | SMX London 2012
Schema & Authorship: 1 Year Layer Hresume in microformats http://t.co/SnqqVgph or schema job posting http://t.co/2yaFTRTf for positions, interesting! Visit http://t.co/dxbvN0kT to find out when the next Google webmaster tools hangout ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SMX Advanced Tips &Takeaways | SMX Londo…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/JmNRSpjcoss/smx-advanced-tips-takeaways-smx-london-2012.html | Date: 14 May 2012 | 10:41 am EDT
Paid Search & Analytics Tips & Takeaways | SMX London 2012
Yesterday at SMX London was full of information and handy tips on Paid Search and Analytics. There were four sessions: Winning The Click: Creating Great Paid Search Ads – giving ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Paid Search & Analytics Tips & Takeaways | SMX London 2012 Related posts: SMX Advanced Tips &T…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/4OJmmEqoFf0/paid-search-analytics-tips-takeaways-smx-london-2012.html | Date: 14 May 2012 | 10:39 am EDT
SEO & Social Media Tips & Takeaways | SMX London 2012
The second day of SMX started with a panelist discussion on social shares, and top tips on how marketers are truly going to be influential. Here are the top takeaways ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEO & Social Media Tips & Takeaways | SMX London 2012 Related posts: SMX Advanced Tips &Takeaways | SMX Lon…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/SIYaggUMMjc/seo-social-media-tips-takeaways-smx-london-2012.html | Date: 14 May 2012 | 10:38 am EDT
SEO News Headlines: May 9th 2012
New Google Mobile app – an app with soul
After a relatively long wait, Google announced today that they have launched an update to their Google Plus iPhone app. As I type this post, my phone seems to be ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. New Google Mobile app – an app with soul Related posts: Why you can’t afford to ignore mobile advertising Wh…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/FLMsQLzl4uY/new-google-mobile-app-an-app-with-soul.html | Date: 9 May 2012 | 7:34 pm EDT
SEO News Headlines: May 2nd 2012
Bing is For Doing – What do You Want to do Today?
Wouldn’t it be great if you could just shut down the computer you’re on and go do something absolutely outrageous? Something you never thought you’d do, or be able to ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Bing is For Doing – What do You Want to do Today? Related posts: Google & Bing Panel Discussion –…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/-6dlszRZ25A/bing-is-for-doing.html | Date: 2 May 2012 | 9:49 am EDT
SEO News Headlines: Apr 30th 2012
50 Tips & Takeaways from BlueGlass LA
Last week I got the chance to attend the latest BlueGlass conference in LA. I’ve got to admit, when heading out to the US I had high expectations for this ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 50 Tips & Takeaways from BlueGlass LA Related posts: SMX Advanced Tips &Takeaways | SMX London 2012 SEO & Social Medi…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/GLXZtIpy-eU/50-tips-takeaways-from-blueglass-la.html | Date: 30 Apr 2012 | 10:38 am EDT
Top Takeaways from the Search Firestarters Event on Attribution
Last Thursday was the first Search Firestarters event, hosted by Google and Only Dead Fish – and we were lucky enough to get an invitation. Here are our top takeaways! ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Top Takeaways from the Search Firestarters Event on Attribution Related posts: 154 Awesome Pubcon 2011 T…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/9uykYtB_k8M/top-takeaways-from-the-search-firestarters-event-on-attribution.html | Date: 30 Apr 2012 | 8:59 am EDT
SEO News Headlines: Apr 25th 2012
Near Miss or Near Perfect? New Match Behaviour Coming to Google
Google announced new matching behaviour just over a week ago, nicknamed ‘near exact and phrase’: exact keywords will match misspellings and ‘close variants’, and phrase keywords will cover searches containing ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Near Miss or Near Perfect? New Match Behaviour Coming to…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/B-moS4K327k/near-miss-or-near-perfect-new-match-behaviour-coming-to-google.html | Date: 25 Apr 2012 | 11:45 am EDT
SEO News Headlines: Apr 24th 2012
Google’s ‘Over Optimisation’ Algorithm Update – Coming Soon!
Many speculated for weeks over the launch of Google’s next algorithm update targeting websites that Matt Cutts described as “over optimised”. The new algorithm update is meant to launch in ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Google’s ‘Over Optimisation’ Algorithm Update – Coming Soon! Related po…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/dlxFgj0gT_E/googles-over-optimisation-algorithm-update.html | Date: 24 Apr 2012 | 7:16 pm EDT
SEO News Headlines: Apr 23rd 2012
Glenn Jones on Microformats and SEO – BrightonSEO
Continuing our coverage of April’s BrightonSEO, here’s a write-up of ‘Microformats and SEO’: a talk given by Glenn Jones, a founder and director of Madgex. His slides are available here. ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Glenn Jones on Microformats and SEO – BrightonSEO Related posts: BrightonSEO…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/abqUtKa5fsw/glenn-jones-on-microformats-and-seo-brightonseo.html | Date: 23 Apr 2012 | 8:53 am EDT
SEO News Headlines: Apr 17th 2012
Web Evolution and The Future Of SEO – Brighton SEO
Last Friday I had the joy of attending Brighton SEO and listening to Philip Sheldrake’s presentation on future visions for SEO. He presented some very interesting stuff on how the ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Web Evolution and The Future Of SEO – Brighton SEO Related posts: SSL Search: What does Go…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/tAcHNlxueJ8/web-evolution-and-the-future-of-seo-brighton-seo.html | Date: 17 Apr 2012 | 9:34 am EDT
SEO News Headlines: Apr 13th 2012
How to Pitch SEO: Sales Tips for Appeasing Marketing Directors #BrightsonSEO
Today I’ve presented a few tips and tricks to gain the favour of marketing directors at #BrightonSEO. Whether you are in-house or agency side, selling the value of SEO lacks ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Pitch SEO: Sales Tips for Appeasing Marketing Directors #BrightsonSEO Related posts: 116…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/sXE3gG2PfTo/sell-the-sizzle-not-the-search-tactics-for-appealing-to-marketing-directors.html | Date: 13 Apr 2012 | 11:30 am EDT
Google & Bing Panel Discussion – BrightonSEO 2012
The panelists consisted of representatives from Google (Pierre Far), Bing (Dave Coplin), Expedia (Martin McDonald) and well known Freelancer Rishi Lakhani - Question 1 – Is SEO doomed, damned and/or ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Google & Bing Panel Discussion – BrightonSEO 2012 Related posts: Bright…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/y7gNN5QdovA/brightonseo-panel-discussio.html | Date: 13 Apr 2012 | 7:01 am EDT
20 SEO Tools You Might Not Have Heard Of, But Should Be Using
I should be presenting at BrightonSEO today on a 20/20 slot (20 slides, 20 seconds each) talking about 20 SEO tools. Unfortunately I can’t be there. Sadly my dad, Jim ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 20 SEO Tools You Might Not Have Heard Of, But Should Be Using Related posts: 5 Low Profile/New SEO Tools…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/cCe5QXWTgMU/20-seo-tools-you-might-not-have-heard-of-but-should-be-using.html | Date: 13 Apr 2012 | 3:26 am EDT
SEO News Headlines: Apr 3rd 2012
BlueGlass LA Interview with Chris Winfield
In the last in our series of conference interviews (for now at least), I’m talking to Chris Winfield ahead of the BlueGlass LA conference later this month. Personally I find it ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. BlueGlass LA Interview with Chris Winfield Related posts: 50 Tips & Takeaways from BlueGlass L…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/67-6TTdSexo/blueglass-la-interview-with-chris-winfield.html | Date: 3 Apr 2012 | 4:37 am EDT
SEO News Headlines: Apr 2nd 2012
The Ultimate Resource Guide for Link Builders from Distilled LinkLove 2012
Friday saw the Distilled LinkLove conference in London, with an impressive line-up that included Rand Fishkin, Mike King and Wil Reynolds sharing their link building secrets. Whether you’re agency or ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. The Ultimate Resource Guide for Link Builders from Distilled LinkLove 20…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/9OnLUFy4mi4/the-ultimate-resource-guide-for-link-builders-from-distilled-linklove-2012.html | Date: 2 Apr 2012 | 9:00 am EDT
SAScon 2012 Interview with Pete Young
Last week we ran a series of blog interviews for the up-and-coming search conferences and events, including SMX London, International Search Summit, BrightonSEO and ionSearch – today we look at ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SAScon 2012 Interview with Pete Young Related posts: BrightonSEO 2012 Intervie…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/Kl90qakoiak/sascon-interview-with-pete-young.html | Date: 2 Apr 2012 | 4:58 am EDT
SEO News Headlines: Mar 29th 2012
ionSearch interview with Fergus Clawson
Ahead of next month’s ionSearch, we spoke to organiser Fergus Clawson about his vision for the event, what we can look forward to and much more besides… 1. It’s the ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. ionSearch interview with Fergus Clawson Related posts: BlueGlass LA Interview with Chris Winfield SASco…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/_W5Ri1ic7pw/ionsearch-interview-with-fergus-clawson.html | Date: 29 Mar 2012 | 9:30 am EDT
SEO News Headlines: Mar 28th 2012
EU Cookie Directive: What, Why, Who, When and How?
Like it or not, the deadline for complying with the EU cookie directive is drawing very close. No matter how nonsensical this law seems, the sad reality is that it’s ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. EU Cookie Directive: What, Why, Who, When and How? Related posts: Privacy Policy How to Pass the Google An…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/5IGad1q7wZU/eu-cookie-directive-what-why-who-when-and-how.html | Date: 28 Mar 2012 | 8:36 am EDT
SEO News Headlines: Mar 27th 2012
International Search Summit (ISS) Interview with Andy Atkins-Krüger
Following on the theme of conference interviews with Danny Sullivan from SMX London and Kelvin Newman for BrightonSEO, todays interview is with Andy Atkins-Krüger ahead of the International Search Summit ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. International Search Summit (ISS) Interview with Andy Atkins-Krüger…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/Kc3nSvhbmnI/international-search-summit-iss-interview-with-andy-atkins-kruger.html | Date: 27 Mar 2012 | 4:26 am EDT
SEO News Headlines:
Daily Search Forum Recap: May 17, 2012
Here is a recap of what happened in the search forums today...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/vQs835mJFj0/recap-05-17-2012-15164.html | Date:
Hit By Penguin? Google Query Hack To Confirm?
Here is one more crazy thing for the Penguin Igloo - a search hack that may show you if you were hit by the Penguin update...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/uqwuh_jx5k4/google-penguin-check-15165.html | Date:
Google Knowledge Graph: Google Labels Me An SEO Expert
Yesterday, Google announced what they are calling the knowledge graph. In short, it provides answers directly in the search results sourced from third parties such as Wikipedia but driven from their acquisition of Metaweb in 2010 and the FreeBase database...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/3E_vvinAQ3E/google-knowledge-graph-15163.html | Date:
Google Uses Text Of Code It Doesn't Understand
There are new technologies coming out on the web all the time and Google isn't always up to date in understanding the markup used on those web pages. So what does Google do when it doesn't understand the markup...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/dA4ZBFzba9U/google-code-interpretation-15162.html | Date:
Google AdSense API Referral Bounty
A thread in the Google AdSense Help forums has a question on a new term being used by Google AdSense named the API Referral Bounty. It is the left over residue income generated from the Google API Referrals program which expired or sunsetted a few days ago...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/uMHi35EvRvo/google-adsense-referral-bounty-15161.html | Date:
A Sea Of Google Bikes
Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/NcTBcsM6Il0/lots-google-bikes-15160.html | Date:
Daily Search Forum Recap: May 16, 2012
Here is a recap of what happened in the search forums today...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/gna4yboGqAs/recap-05-16-2012-15159.html | Date:
Google Update Brewing? What Is Going On?
These are typically signs of an update happening in Google. Maybe a Panda or Penguin refresh? Maybe a new Google bug? Maybe a new penalty or an old one being run again? Maybe Google is testing an algorithm or update? Or maybe it is something completely different or people are on crack?Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/iZMqmXSf_0Y/google-update-brew-15158.html | Date:
Google Maps Now With Home & Work Saved Locations
One of my pet peeves with Google Maps is that it doesn't remember my home or office location, even though I am signed in. So I have to type it out each time I want to check directions or time of travel with traffic...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/PxrLPrto81g/google-maps-home-work-15157.html | Date:
Google AdWords Travel Season Advertisers Inforgraphic
Zee, a Google AdWords representative, posted in the Google AdWords Help forum an interactive infographic on the five stages of making a decision on your vacation/travel plans.Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/0d-S977p9lY/google-travel-season-stages-15156.html | Date:
Vanessa From Google Places Offers Weekly Video Recaps
Exciting news for you local SEO nuts out there that love watching videos - Google's Google Places community manager. Vanessa Schneider is now producing weekly videos recapping the most exciting topics in the Google Places Help forum...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/tzgZfZvnTkY/google-places-video-recaps-15155.html | Date:
Google & Facebook Can Work Together: Timeline Timeline
Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/6g1U0QD8RfE/google-facebook-together-15154.html | Date:
Daily Search Forum Recap: May 15, 2012
Here is a recap of what happened in the search forums today...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/dP0tB1Ut4C8/recap-05-15-2012-15153.html | Date:
Google's Algorithms Find Stuffed Title Attributes As Sneaky
I spotted a thread at Google Webmaster Help where a site owner was upset his page was not ranking well. Googler, John Mueller took a look and noticed an unusually high amount of title attributes used on the page...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/C7e00zufUmM/google-title-attribute-spam-15152.html | Date:
Free Directory Sites Dropping Out Of Google?
A WebmasterWorld thread has one SEO noticing that Google has started to purge their index of the free directory submission web sites. He said that about 50% of the free directory submission web sites are no longer to be found in Google...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/t3XYhK9TzmQ/google-directory-removal-15151.html | Date:
SEO News Headlines: May 14th 2012
This Week in Narcissism
If you ever make the mistake, as I recently did, of reading Twenge and Campbell’s The Narcissism Epidemic: Living in an Age of Entitlement, you’ll have more than a few “whoa! that’s scary!” moments, when you begin recognizing vivid examples of the shift they’ve documented as they happen in slow motion in day-to-day life. Scary, [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/TJ7m7LZASAQ/ | Date: 14 May 2012 | 4:55 pm EDT
Did the boss’s ad creative win? Don Draper can’t leave your idea in a cab anymore
In Mad Men Episode 509, “Dark Shadows,” Don longs to flex his old creative muscles on an account being worked on by the junior phenom, Ginsberg. In the review meetings for the Sno-Cone account, Don slips his “devil” ad concept into the mix. The team agrees that both Don’s idea and Ginsberg’s lighter “snowball in [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/rkUtP9nLhoM/ | Date: 14 May 2012 | 1:36 pm EDT
SEO News Headlines: May 9th 2012
Unraveling Google’s New Three-Pronged Quality Score Reporting
Unlike the average American 15-year-old, AdWords advertisers now have definitive proof that they can’t all be above average. This comes in the form of Google’s new breakdown format for keyword quality score reporting, by Expected CTR, Ad Creative, and Landing Page Quality. Most advertisers already know that Quality Score (which determines ad rank and eligibility [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/ZTLU8k19ZZs/ | Date: 9 May 2012 | 5:39 pm EDT
Market Quietly: Unsolicited Advice for Research in Motion’s New CMO
Welcome, Frank Boulben, Research in Motion’s new CMO. You’re charged with making the Blackberry relevant again. No one expects you to succeed. You’ll be surrounded by the din of detractors, media hacks, and a few people cheering you on. There’s a chance you’ll try to hit a home run when it would be so easy [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/xzkXF8g1Rc4/ | Date: 9 May 2012 | 10:02 am EDT
SEO News Headlines: May 4th 2012
The Healthy Consolidation in the SEM Landscape
For years, SEO companies and “rock stars” have whined that they don’t get the respect they deserve. That’s been unsurprising, given that you trip over seven unethical SEO firms and two “cheesy borderline” SEO firms out of every group of ten. If only 10% of SEO firms are really “agencies” that adhere to some professional [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/jJ6M_0qIC8w/ | Date: 4 May 2012 | 10:35 am EDT
SEO News Headlines: Apr 20th 2012
AdWords “Security Patdown” Got You Down? It Could Be Worse
No one likes to be the victim of a false positive. Every time you’re “randomly” searched in an airport, you curse under your breath and silently rail against the excessive security. Of course you would, because it’s happening to you. But at a system level, we all agree that we have to do anything we [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/d67R1YqdMoE/ | Date: 20 Apr 2012 | 6:25 pm EDT
SEO News Headlines: Apr 17th 2012
4 Reasons Google’s Stock Dropped Like a Stone for Two Days
Following a positive earnings report, Google’s stock took a beating for two days running after having risen close to an all-time high in the days before the earnings announcement, dropping from about $650 to nearly $600 before rebounding today. What caused the selloff? Four factors seem to be relevant to the selloff in the midst [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/eXXJTgWg0FU/ | Date: 17 Apr 2012 | 10:56 am EDT
SEO News Headlines: Apr 2nd 2012
SES Toronto: Speaking Pitches Please!
In my role as a member of the SES Advisory Board and past Chair of this conference, I’m here to remind you that SES Toronto is but two months away! And that means we’re looking to have the final session and speaker list wrapped up in 2-3 weeks. For now, we’re wide open to your [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/_bHao9PC84A/ | Date: 2 Apr 2012 | 12:05 pm EDT
SEO News Headlines: Mar 26th 2012
Thanks, Marilyn
According to her LinkedIn profile, longtime friend and SES Conference colleague Marilyn Crafts is now a “Retired Event Planner”. It seems like only last week that she was spearheading the usual great success of SES New York. Well, actually it was. And that makes it feel so abrupt. Frank Watson is encouraging people to say [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/fq5xFkNesRA/ | Date: 26 Mar 2012 | 11:55 am EDT
SEO News Headlines: Mar 13th 2012
Google Retiring Demographic Bidding March 21 (Wonder When It Will Be Back?)
Google says it is retiring the Demographic Bidding functionality in the Google AdWords display network on March 21. This was typically a weak and incomplete layer on the AdWords platform, as it relied on information reported by websites, presumably through third party data collection services such as Quantcast. AdWords had no direct knowledge of specific [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/7f2AzOrNsVk/ | Date: 13 Mar 2012 | 12:28 pm EDT
SEO News Headlines: Jan 1st 2012
AdWords Coupon Codes – Common Problems and Questions
Google recently sent out promotional coupon codes to all of its Google Analytics users for use in AdWords, as a way to encourage website owners to try out AdWords. Often third parties such as web hosting companies or other online businesses will offer similar coupon codes (often these will come with their own set [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/Sz3r2VT4TGw/ | Date: 1 Jan 2012 | 8:30 pm EST
SEO News Headlines: Dec 20th 2011
The Easy Way To Use Google Analytics to Improve Your Website & Get More Customers
Many website owners install Google Analytics in an attempt to gauge the success or failure of their online ventures. Unfortunately, it is all too easy to become overwhelmed by the data available, and to ignore the truly valuable statistics and the relationships between them. It is also very easy to focus too heavily on metrics [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/WbG_qm4lQY4/ | Date: 20 Dec 2011 | 10:50 am EST
SEO News Headlines: Jul 20th 2011
How to Maximize Your Click-Through Rate and Add More Control to Your Landing Pages Using Ad Sitelinks
In the organic search listings you’re probably familiar with Sitelinks. They are the collection of links that appear below the search result for your website, and they link to the main pages of your site. Sitelinks are there to help users navigate your site. They are created by analyzing the link structure of your site [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/rASvWR8hUsY/ | Date: 20 Jul 2011 | 5:35 am EDT
SEO News Headlines: Jul 6th 2010
Google Global Extension For Chrome
Last week, due to popular demand, we quietly released the beta version of our Google Global extension. We have had some really encouraging feedback from you guys like “The only reason I’m still using Firefox is because of your extension”. Well now you can finally let Firefox go :) The extension, while still in beta [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/o76haHD0eEs/ | Date: 6 Jul 2010 | 2:25 pm EDT
SEO News Headlines: Jun 1st 2010
View From The Other Side Of The May Day Update
A post about the Google MayDay update, how it has impacted countless webmasters, site owners and businesses and how it can be easily resolved... By getting back to basics.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/kYfrqLnYP_4/ | Date: 1 Jun 2010 | 9:52 am EDT
SEO News Headlines: May 12th 2010
The Newest Member Of The Redfly Team
A blog post about our the latest member to the RedFly family. Sinéad Cochrane, Irish tech blogger of the year 2010, research junkie and all round lovely lady joins the ranks of the RedFly team and we're all super excited to have her on board.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/blME5UJuWx8/ | Date: 12 May 2010 | 12:00 pm EDT
SEO News Headlines: Apr 29th 2010
Redfly Ireland’s First Google AdWords Certified Partner
Redfly has become Ireland's very first Google AdWords Certified Partner. After years of experience, managing millions of dollars/euros of our clients spend, we have now moved from being an AdWords Qualified Company to the first AdWords Certified Partner.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/AmikQf2lO50/ | Date: 29 Apr 2010 | 1:35 pm EDT
SEO News Headlines: Mar 16th 2010
Google Global Firefox Extension Version 2.2
It’s been a while since our last Google Global update. We’ve been kicked into gear by the forceful upgrade of Firefox to 3.6 lately too. For those of you who have been holding off upgrading Firefox to the latest and greatest version so you could continue to use Google Global, the wait is over. Today [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/gyX9HwI6F0k/ | Date: 16 Mar 2010 | 6:37 pm EDT
SEO News Headlines: Mar 2nd 2010
What Every AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide
A lengthy and detailed post, that goes into quite a bit of detail on the subject of the Google AdWords Quality Score and methods on improving Quality Score. This post details the reasons behind Quality Score, the detailed Quality Score factors as well many ways to improve on each of the many factors. It also goes into detail on how to troubleshoot the most common QS problems and defines the subtle…Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/1_l5jAfaLhk/ | Date: 2 Mar 2010 | 11:49 am EST
SEO News Headlines: Feb 19th 2010
Mulley Communications Online PR Workshop
On Saturday, the 23rd of January, I attended an online PR workshop run by Damien Mulley from Online PR Company, Mulley Communications. I’m a little late to the party, but that’s only because I had to rush out and buy seasons 1-6 of The West Wing and watch them all back-to-back. Thanks Damien! The Workshop [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/sIRZqViQiZ0/ | Date: 19 Feb 2010 | 7:19 pm EST
SEO News Headlines: Feb 12th 2010
The RedFly 2010 Marketing Conference & Event Schedule
Want to meet with us in 2010? The Redfly team will be traveling the globe to attend a wide verity of Internet marketing and blogging events in 2010. Why not get in touch if you're at any of the same events or even nearby and we can go for coffee or just shoot the breeze?Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/JwtlULXmImM/ | Date: 12 Feb 2010 | 8:00 am EST
SEO News Headlines: Dec 8th 2009
Geo Target Your Way To A Higher CTR & Quality Score
A post about using AdWords Geo Targeting to improve your quality score. By using searchers location below your AdWords ad you can increase CTR dramatically and by proxy, increase your quality score.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/adE3m0C7yS4/ | Date: 8 Dec 2009 | 1:02 pm EST
SEO News Headlines: Nov 25th 2009
Google To Become The World’s Biggest Search Affiliate?
In this post I examine the recent changes Google has made to it's paid search offering, the loss of some visibility in certain types of organic search results and the motive behind the recent ditching of many types of paid search affiliates that have grown Google to the beast it is today.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/GDbD0iIGJqQ/ | Date: 25 Nov 2009 | 11:04 am EST
SEO News Headlines: Nov 19th 2009
How AdWords Can Be The Best SEO Tool In Your Arsenal
A post with examples of how AdWords can be used as an incredibly effective SEO tool in many ways. From accurate keyword research data to media buying and testing creatives.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/KhE9EgKLH40/ | Date: 19 Nov 2009 | 2:10 pm EST
SEO News Headlines: Nov 13th 2009
Website Redesign – A Sometimes Essential SEO Tactic
A post discussing the increasing trend towards website redesign as a prerequisite to any effective SEO campaign. Arnold discusses factors such as how having a current poor conversion rate can render an effective targeted traffic increase irrelevant.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/RrocwXsD_Zg/ | Date: 13 Nov 2009 | 4:55 pm EST
SEO News Headlines: Aug 24th 2009
Search Engine Ranking Checkers – Why They Still Matter
A post about search engine ranking checkers, organic SEO monitoring and the need to track many long tail keywords.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/-RObjLlNuBw/ | Date: 24 Aug 2009 | 2:19 pm EDT
SEO News Headlines: Aug 13th 2009
Is Your Business Model In Line With Google’s?
A post about how Google has dealt a death blow to advertisers using AdWords for affiliate marketing in the form of a Google Slap and what you can do to avoid your legitimate business getting caught in the crossfire.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/94qRhxltfSA/ | Date: 13 Aug 2009 | 5:57 am EDT
SEO News Headlines: Mar 12th 2009
How AdWords Determines How Much You Pay Per Click
Google's Chief Economist, Hal Varian has posted a fantastic video that simplifies the whole system and makes it easy for anyone to understand. We dissect each individual component of quality score and show you step by step how to improve your overall score.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/sBCt2UZ29S4/ | Date: 12 Mar 2009 | 1:52 pm EDT
SEO News Headlines: Feb 26th 2009
Introducing The New AdWords Networks (Placements) View
Post detailing some of the great new features of the new AdWords beta interface including content network placement tools and the new ajax interface.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/cp_0g-Rm0m0/ | Date: 26 Feb 2009 | 11:00 am EST
SEO News Headlines: Feb 2nd 2009
5 More Ways to Improve CTR
A follow on post on different methods to increase not only Adwords, YSM and MSN click through rates, but organic SERP click through rates too along with examples of each.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/-pfFdwQMwvo/ | Date: 2 Feb 2009 | 5:23 am EST
SEO News Headlines: Jul 15th 2008
How To Use The Content Network To Invest In Domains
A detailed article on using placement performance reports from the google content network to source domains with ROI to invest in. The article goes into specifics on how to run a placement performance report within adwords to get conversion data on parked and for sale domains.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/8JIWV9Mnf5g/ | Date: 15 Jul 2008 | 10:25 am EDT
SEO News Headlines: Jul 9th 2008
RedFly Interview With Aaron Wall Of SEO Book
An interview with the man who literally wrote the book on Search Engine Optimisation. Dave Davis from RedFly asks Aaron Wall some burning SEO questions relative to the state of the 2008-2009 web.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/vwaiibqWqqw/ | Date: 9 Jul 2008 | 3:19 pm EDT
SEO News Headlines: Jul 5th 2008
Should You Jump Into Social Networks to Promote Your Business?
There’s a lot of buzz in the online PR world about social networking, whether that be traditional social networks like Myspace and Facebook or social networking through microblogging services such as Twitter. Should you jump into social networking to promote your business? And if so, with so many options available, how do you choose which [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/Nk-wx8Arl6Q/ | Date: 5 Jul 2008 | 3:34 pm EDT
SEO News Headlines: Jul 1st 2008
Free $100 Facebook Coupon Courtesy Of Redfly
For those of you who are not advertising on Facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters. As part of the Visa Business promotion, Visa are offering $100 USD in advertising credit to facebook users/advertisers. To get the [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/VbPxwQWt6tI/ | Date: 1 Jul 2008 | 5:55 am EDT
SEO News Headlines: Apr 30th 2008
Use PPC To Dominate Your Typo SEO Landscape
PPC advertising is not only great for generating sales and qualified traffic, it’s also the BEST possible keyword research tool available. While other keyword research tools offer a general “starter” set of keywords in most verticals, most only give general words and without demographic information. PPC data can be used for a whole lot more [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/zC2kMJp59oY/ | Date: 30 Apr 2008 | 1:32 pm EDT
SEO News Headlines: Apr 25th 2008
Take The Guesswork Out Of PPC Campaign Setup
As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to “fix” or “improve” their PPC campaigns all arrive with their accounts in the same state. Poorly [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/s6ktqjQ_354/ | Date: 25 Apr 2008 | 8:45 am EDT
SEO News Headlines: Feb 1st 2008
Dublin SEO, SEM & Webmaster Meetup
The stage has been set and flights to Dublin from most European and domestic locations are fully booked. The first annual Dublin SEO, webmaster, Designer and webworker meetup will take place on Saturday the 9th of February. This is an event that will certainly go down in the history books. Ireland’s web workers have long [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/Igxul7PYRBo/ | Date: 1 Feb 2008 | 3:43 pm EST
SEO News Headlines: Jan 25th 2008
How Too Many Press Releases Can Damage Your Credibility
As an online PR consultant, there are a few questions I repeatedly get from webmasters and online entrepreneurs. One of those common questions is how many press releases a company should send (weekly, monthly, more?). I always give the same answer: Send a press release whenever you have something newsworthy to say.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/EpIkDZN5ZRM/ | Date: 25 Jan 2008 | 8:07 am EST
SEO News Headlines: Jan 13th 2008
7 Tips For Finding & Expanding Your Negative Keywords
A detailed how to guide on building an effective negative keyword list for your PPC campaigns to improve CTR and increase conversion rate and quality score using some known and some little known methods for negative keyword research.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/tnGFu7AIcmw/ | Date: 13 Jan 2008 | 1:08 pm EST
SEO News Headlines: Jan 8th 2008
A Press Release is NOT a PR Campaign
Article explaining how an effective online PR campaign is a lot more than a simple press release. There’s a pretty common misconception (especially on the Web where press releases are booming) that one press release alone is supposed to bring massive exposure, traffic, and links. Well sorry folks. In the vast majority of cases, that’s just not how it works!...Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/2LmbjqJB4EQ/ | Date: 8 Jan 2008 | 11:24 am EST
SEO News Headlines: May 15th 2012
Google Glasses Design Patents and Other Wearables
Google was granted three different design patents for augmented reality glasses today, showing slightly different looks from one to the other. The first one includes lenses, while the second and third show variations of the glasses without lenses. A fourth granted patent describes how augmented reality glasses could be used with IR reflective painted [...]Permalink: http://feedproxy.google.com/~r/seobythesea/Tesr/~3/FeKjTSqjCJA/ | Date: 15 May 2012 | 9:45 am EDT
SEO News Headlines: May 11th 2012
Microsoft Weighs in on Ranking Authors in Social Networks
Author Ranking in social media is more than just a popularity contest, and can include things like how frequently an author surfaces content that subsequently becomes popular, topical authority on different subjects, and popularity and influence signals. Author Authority to Distinguish Signal From Noise?Social media contains a lot of signal, and a lot [...]Permalink: http://feedproxy.google.com/~r/seobythesea/Tesr/~3/-2YDq_Ti5rY/ | Date: 11 May 2012 | 8:31 am EDT
SEO News Headlines: May 8th 2012
How Google Might Disassociate Webspam from Content
Manipulative repetitive anchor text, blog comments filled with spam, Google bombs, and obscene content could be the targets of a system described in a patent granted to Google today that provides arbiters (human and possibly automated), with ways to disassociate some content found on the Web, such as web pages, with other content, such [...]Permalink: http://feedproxy.google.com/~r/seobythesea/Tesr/~3/oBYT6bEKopk/ | Date: 8 May 2012 | 6:30 am EDT
SEO News Headlines: May 3rd 2012
Social Circles, Content Sharing, and Social Visibility Pending Patents for Google Plus
Google published 8 patent applications at the USPTO today that describe key elements of Google Plus and a number of alternatives that may or may not become part of Google’s social network. These include 2 applications on how social connections can be sorted into different social circles, 4 filings about how content can be [...]Permalink: http://feedproxy.google.com/~r/seobythesea/Tesr/~3/cj8A-BrhRW0/ | Date: 3 May 2012 | 10:51 am EDT
SEO News Headlines: May 2nd 2012
SEO Implications of New Matching Approach for Google Ads?
There are some changes coming to paid search at Google that sound exciting on the surface, but may leave many guessing how exactly those changes might manifest themselves. Over at the Inside Google Adwords blog, we were greeted with a blog post titled New matching behavior for phrase and exact match keywords on April [...]Permalink: http://feedproxy.google.com/~r/seobythesea/Tesr/~3/BNI2GIkpwkM/ | Date: 2 May 2012 | 11:31 am EDT
SEO News Headlines: Apr 29th 2012
PostRank and the Importance of Social Engagement Metrics to SEO
There are many sites that curate content and links on the Web, including many blogs and a number of social sites that do it through submissions by their members, who can also vote upon those submissions. The inventors of PostRank came up with an algorithmic approach to rank articles and blog posts and other [...]Permalink: http://feedproxy.google.com/~r/seobythesea/Tesr/~3/bywnUxKV3XA/ | Date: 29 Apr 2012 | 4:56 pm EDT
SEO News Headlines: Apr 27th 2012
Panda and Penguin go sledding
I was looking at the peaks and valleys of traffic in Google Analytics, and thinking of the Google Panda and Penguin updates, and couldn’t stop myself:Wondering how long it will be before Google runs out of black and white animals to name updates after? Copyright © 2012 SEO by the Sea. [...]Permalink: http://feedproxy.google.com/~r/seobythesea/Tesr/~3/Buh9oBXBdwg/ | Date: 27 Apr 2012 | 5:50 pm EDT
SEO News Headlines: Apr 26th 2012
Google Acquires Indoor/Outdoor Wireless Location Patents
It’s no surprise that Google wants to not only map and provide location-based services in the world outdoors, but also for the insides of shopping malls, airports, museums, transit stations, and other large indoor spaces. A couple of recent tech posts brought to light an effort by Google to use a new chip from [...]Permalink: http://feedproxy.google.com/~r/seobythesea/Tesr/~3/yYbfGGaMWpg/ | Date: 26 Apr 2012 | 8:03 pm EDT
SEO News Headlines: Sep 13th 2011
Introducing Alexa Pro
We are happy to announce that starting today we will begin offering Alexa Pro subscription services for site owners.For years Alexa has been the leading provider of free analytics for the web, and we will continue to provide free web analytics so that webmasters worldwide can monitor their Alexa Traffic Rank and other stats. With the addition of Alexa Pro, website owners can now use Alexa services…Permalink: http://blog.alexa.com/2011/09/introducing-alexa-pro.html | Date: 13 Sep 2011 | 11:00 am EDT
SEO News Headlines: Jun 29th 2011
The Alexa Site Audit
Today I thought I would write about one of our newest offerings, the Alexa Site Audit. The Site Audit takes an in depth look at your website, grades it, and recommends ways to make it easier for people to find and use it. This is a project I've been personally involved in since the beginning, so I am especially exited today to be blogging about it.Once a report is initiated, our Site Audit crawler…Permalink: http://blog.alexa.com/2010/07/alexa-site-audit.html | Date: 29 Jun 2011 | 1:37 pm EDT
SEO News Headlines: Apr 18th 2011
Introducing the Alexa Toolbar Creator
Did you know that you can now create a toolbar for your website that includes all of your own content and branding, yet is powered by Alexa? You can, and it's easy.The Alexa Toolbar Creator allows you to build a custom toolbar to help you connect with your visitors and increase traffic to your site. You can choose from a selection of features to add, including your logo, site search, custom menus,…Permalink: http://blog.alexa.com/2011/04/introducing-alexa-toolbar-creator.html | Date: 18 Apr 2011 | 5:16 pm EDT
SEO News Headlines: Mar 2nd 2011
Audit Your Google Analytics Coverage
The Alexa Site Audit now checks your site for Google Analytics tags, and tells you which of your pages are missing them. Using a pixel based analytics solution, such as Google Analytics, is a great way to get insights into how people are using your website. The problem is making sure that all of your pages have the tracking code, or tag, that generates the pixel installed. For small sites it is ea…Permalink: http://blog.alexa.com/2011/03/audit-your-google-analytics-coverage.html | Date: 2 Mar 2011 | 7:07 pm EST
SEO News Headlines: Feb 4th 2011
Audit Your Landing Pages
We have added what we feel is a cool new feature to the Alexa Site Audit, the Landing Page Auditor. The Landing Page Auditor is a simple, yet powerful, interactive tool designed to help you giving your landing pages the best SEO boost you can.You start by choosing a page you want to audit. It can be any page on your site, but you want to concentrate on those few pages you really want to drive orga…Permalink: http://blog.alexa.com/2011/02/audit-your-landing-pages.html | Date: 4 Feb 2011 | 7:25 pm EST
SEO News Headlines: Feb 1st 2011
Measuring the Internet Blackout in Egypt
It has been widely reported that the Egyptian government has essentially flipped a kill switch on the internet, making access in or out of the country largely unavailable starting just after midnight Friday, as large political protests took place. Limited numbers of sites have been routinely blocked by a number of countries, but Egypt has taken the unprecedented step of blocking access to all site…Permalink: http://blog.alexa.com/2011/02/measuring-internet-blackout-in-egypt.html | Date: 1 Feb 2011 | 3:08 pm EST
SEO News Headlines: Oct 28th 2010
Has traffic to your site dropped? You're not alone.
As many webmasters and website owners by now know, sometime around October 21st Google changed how they ranked search results. This change, or possibly changes, caused the traffic to some sites to drop by as much as 80%. The Google Webmaster Forums are alive with questions about what happened, and how webmasters should react (for examples see here, here, and here).At Alexa we can confirm that this…Permalink: http://blog.alexa.com/2010/10/has-traffic-to-your-site-dropped-youre.html | Date: 28 Oct 2010 | 7:00 pm EDT
SEO News Headlines: Jun 22nd 2010
Alexa for Google Chrome
Over the past months we have gotten a large number of requests for an Alexa Toolbar for the Google Chrome browser. Well, today I am happy to announce that the Alexa Traffic Rank extension for Chrome is now available to download and install! You can find it in the Chrome Extension Gallery, or by following the link above.As you browse, the Extension icon shows you graphically the rank of the site yo…Permalink: http://blog.alexa.com/2010/06/alexa-for-google-chrome.html | Date: 22 Jun 2010 | 5:36 pm EDT
SEO News Headlines: May 27th 2010
Advanced Demographics
You may be familiar with Alexa's demographics data, but if not then you're in for an extra treat. This week we added a new Advanced Demographics feature that includes two new pieces of data, and allows you to easily compare the demographics of up to five sites.For those unfamiliar, you can find Alexa's demographics data under the Audience tab on most site information pages. Here you can see estima…Permalink: http://blog.alexa.com/2010/05/advanced-demographics.html | Date: 27 May 2010 | 7:00 pm EDT
SEO News Headlines: Apr 30th 2010
Get Notified!
Do you have an Alexa or IMDb toolbar for Firefox installed? Do you use Gmail? Then you might want to check out our new Gmail notifier button for our Firefox toolbars. Like our Facebook and Twitter buttons, it is entirely optional. As it's name implies, the Gmail notifier button lets you know when you have new email. The drop down menu lists the time, sender, and subject line of each unread email,…Permalink: http://blog.alexa.com/2010/04/get-notified.html | Date: 30 Apr 2010 | 6:31 pm EDT
SEO News Headlines: Apr 15th 2010
Search Analytics with Alexa
Some time ago we released some new Search Analytics features, and so far the feedback has been very positive. In this blog post I thought I would go over some of what you can use Alexa's search analytics for, both to increase the traffic to your site from search engines and to monitor what the competition is doing.Let's start by going to your favorite website's site information page and clicking o…Permalink: http://blog.alexa.com/2010/04/search-analytics-with-alexa.html | Date: 15 Apr 2010 | 7:47 pm EDT
SEO News Headlines: Apr 1st 2010
IMDb Toolbar
If you're a movie fan, check out the new toolbar for the Internet Movie Database! You can search IMDb and get the latest movie news right in your browser. It's actually quite addictive.Other features include the IMDb twitter feed, celebrity birthdays, TV and movie listings. Optional buttons allow you connect to friends using Facebook and Twitter.Since the IMDb toolbar is built on…Permalink: http://blog.alexa.com/2010/04/imdb-toolbar.html | Date: 1 Apr 2010 | 7:49 pm EDT
SEO News Headlines: Mar 25th 2010
What Does it Mean to be Number 1?
Last week there was quite a bit of press around the fact that Facebook was the most popular site on the web. This is great for Facebook, but ultimately what does it mean to be the most popular site on the web? How do you measure site popularity? And what does Alexa's data show?Last week's release was based on weekly numbers of US visits to google.com vs. facebook.com, expressed as percentages of t…Permalink: http://blog.alexa.com/2010/03/what-does-it-mean-to-be-number-1.html | Date: 25 Mar 2010 | 7:55 pm EDT
SEO News Headlines: Mar 15th 2010
Advertise on Alexa.com!
Did you know we have a new self service advertising solution for Alexa.com? This is a great way to reach one of the largest audiences of Web technology professionals and website owners in the Internet industry. There are three placements, and the prices range from $2 to $6 per thousand ad impressions. The minimum order is only $20, so why not take a look at our self service ad manager now, or see…Permalink: http://blog.alexa.com/2010/03/advertise-on-alexacom.html | Date: 15 Mar 2010 | 6:56 pm EDT
SEO News Headlines: Mar 4th 2010
Toolbar Updates
We've made some small updates to all of the Alexa Toolbars. These include the Alexa Toolbar for IE and the Alexa Toolbar for Firefox, both of which are available now through alexa.com, and Alexa Sparky, which will be available as soon as it is approved by Mozilla. The changes are mainly bug fixes and performance enhancements, all designed to make using the toolbar a better overall experience. If y…Permalink: http://blog.alexa.com/2010/03/toolbar-updates.html | Date: 4 Mar 2010 | 7:00 pm EST
SEO News Headlines: Feb 25th 2010
What's Going On With My Alexa Rank?
There are two questions that seem to come up quite often in both our forums and out in the Blogosphere. Why does the rank of my website jump around? And why is my website's rank getting worse when my site analytics clearly indicate that I am getting more traffic?There are two main reasons why ranks change in ways that on the surface seem counterintuitive. First, the Alexa Traffic Rank of a given w…Permalink: http://blog.alexa.com/2010/02/whats-going-on-with-my-alexa-rank.html | Date: 25 Feb 2010 | 7:00 pm EST
SEO News Headlines: Feb 16th 2010
We're Listening
We are always interested in hearing what you think, your ideas, your suggestions, and even your complaints. We pay attention to all feedback, and when we can we incorporate it into our short and long term planning. So, what's the best way to make sure you are heard? That's the easiest part of all.The Alexa Help ForumsThe Alexa Help Forums are the best place to report problems and give us feedback.…Permalink: http://blog.alexa.com/2010/02/were-listening.html | Date: 16 Feb 2010 | 5:56 pm EST
SEO News Headlines: Feb 5th 2010
Finding Sites with the Site Finder
Have you tried the Alexa Site Finder recently? If not, we've made a few improvements that you might want to check out.The Alexa Site Finder is different type of search engine, one that is designed to find websites about topics instead of pages related to them. Normally when we search for something online, we go to our favorite search engine (or the search box in our browser), type in a few words,…Permalink: http://blog.alexa.com/2010/02/finding-sites-with-site-finder.html | Date: 5 Feb 2010 | 6:21 pm EST
SEO News Headlines: Jan 28th 2010
Search Analytics with Alexa
When we search for something on the internet, either through a search engine like Google or a site's dedicated search, we're showing our intent. Our exact intent isn't always obvious, a search for Italian coffee maker could indicate we want to purchase an stove top espresso maker, or that we're looking for instructions on how to brew Italian style coffee, or even trying to find an Italian coffee s…Permalink: http://blog.alexa.com/2010/01/search-analytics-with-alexa.html | Date: 28 Jan 2010 | 7:21 pm EST
SEO News Headlines: Jan 26th 2010
New Sites Linking In and Demographics data now live!
In addition the the Alexa Traffic Rank, Alexa's Site Info pages provide a plethora of information about each site on the web. Two of our more popular data sets are Sites Linking In and Demographics, and we now have fresh data for both. If you are interested in search engine optimization, or SEO, then you are no doubt familiar with how important sites linking in is to search engines such as Google.…Permalink: http://blog.alexa.com/2009/12/new-sites-linking-in-and-demographics.html | Date: 26 Jan 2010 | 4:02 pm EST
Network with the Alexa Toolbar for FireFox!
If you use Twitter or Facebook, then we have something cool for you. I am happy to announce that we have released a new version of the Alexa Toolbar for Firefox. This new version supports an improved site stats button, and gives you direct access to both Twitter and Facebook while you browse.Getting the ButtonsIf you want to try the new buttons, the first thing you need to do is install or upgrade…Permalink: http://blog.alexa.com/2009/12/network-with-alexa-toolbar-for-firefox.html | Date: 26 Jan 2010 | 4:02 pm EST
2009 Year in Review
For those of you using the Gregorian calendar, Happy New Year! It has been an amazing year for us here at Alexa, one that has brought with it a large number of improvements. I thought I would take some time to cover some of the more exciting ones, in no particular order.A New WebsiteProbably the biggest and most visible change was the new Alexa website. Our old website was fine, of course, but the…Permalink: http://blog.alexa.com/2010/01/2009-year-in-review.html | Date: 26 Jan 2010 | 4:01 pm EST
Get a Reviews Widget for your site!
Since we reintroduced website reviews on Alexa, we have received a number of requests from webmasters for help getting their site reviewed. Well, one of the easiest ways to get visitors to review your site is to politely ask them to. If a visitor loves your site and wants to help promote it, it should be easy. But we wanted to make it even easier, so you can now download one of our new Alexa Revie…Permalink: http://blog.alexa.com/2010/01/get-reviews-widget-for-your-site.html | Date: 26 Jan 2010 | 4:01 pm EST
SEO News Headlines: Nov 25th 2009
Move over Sparky, there's now a full fledged Alexa Toolbar for Firefox
I am happy to report that you can now download an Alexa toolbar for Firefox with the same look and feel as the toolbar for IE. Previously, the Alexa Toolbar for Firefox, nicknamed Sparky, displayed data in the status bar of your browser. Sparky is useful for quickly checking how popular a site is without adding an extra row of buttons to your browser, and it will continue to be available to downlo…Permalink: http://blog.alexa.com/2009/11/move-over-sparky-theres-now-full.html | Date: 25 Nov 2009 | 7:00 pm EST
SEO News Headlines: Nov 24th 2009
Alexa in Chinese continues to grow
59E4ZA2KEN8EThe amount of positive feedback we've received about the Chinese version of the Alexa website has been amazing, sometimes even humbling. We have been listening to what you have to say, and are working hard to add new features to the cn.alexa.com to make it as useful as possible. For example, today we released a new Top Sites tab to cn.alexa.com, which includes the following sections.To…Permalink: http://blog.alexa.com/2009/10/alexa-in-chinese-continues-to-grow.html | Date: 24 Nov 2009 | 3:29 pm EST