SEO News Headlines: Feb 1st 2012
AdSense now speaks Indonesian
We’re glad to announce that Indonesian has just joined the family of AdSense supported languages. Let’s celebrate by raising our hands in a kecak dance, watching a wayang kulit show or cooking traditional Indonesian recipes.If you have a website in Bahasa Indonesia, you'll now be able to earn money by showing Google AdSense ads. To get started, sign up for an AdSense account. We'll review you…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/T320F14jx20/adsense-now-speaks-indonesian.html | Date: 1 Feb 2012 | 11:00 am EST
SEO News Headlines: Jan 26th 2012
More options for Google+ badges
(Originally posted on the Google+ Platform Blog, cross posted on the Webmaster Central Blog) UPDATE (2/2/12): The new Google+ badge is now out of preview and available to all users on all sites. When we launched Google+ pages in November, we also released Google+ badges to promote your Google+ presence right on your site. Starting today in developer preview (and soon available to all your users),…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/jiEhwjkCU4o/more-options-for-google-badges.html | Date: 26 Jan 2012 | 5:00 pm EST
SEO News Headlines: Jan 24th 2012
2012: Our resolutions to improve AdSense for you
It's already a few weeks into the new year, but it's never too late to set resolutions. That’s why today we'd like to share the outcome of our bi-annual publisher satisfaction survey. If you’re opted in to receive occasional surveys from us, you may have seen or filled out this survey. Over 28,000 of you participated globally, and we received more than 33,000 comments on your favorite aspects…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/toIA-huJ9Bk/2012-our-resolutions-to-improve-adsense.html | Date: 24 Jan 2012 | 11:30 am EST
SEO News Headlines: Jan 19th 2012
Account performance at a glance with the AdSense Publisher Toolbar
We’re always looking for new ways to make it easier for you to use our tools, help you save time, and better understand account performance. With this in mind, we’re happy to share with you a new Chrome extension called the AdSense Publisher Toolbar. When viewing your website, this feature will show you a snapshot of your AdSense account performance as a widget in the corner of your browser w…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/j1mxxnfKS9A/account-performance-at-glance-with.html | Date: 19 Jan 2012 | 12:00 pm EST
SEO News Headlines: Jan 17th 2012
Understanding your reports on Google-certified ad networks
Since launching a new report to show you how much you’re earning from Google-certified third party ad networks, we’ve received questions from publishers around how to make sense of the numbers they’re seeing. Some have let us know that they’re now blocking lower-performing ad networks based on revenue per thousand impressions (RPMs), a practice which can actually have a negative impact on…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/8wuGOijnM5s/understanding-your-reports-on-google.html | Date: 17 Jan 2012 | 12:10 pm EST
SEO News Headlines: Jan 13th 2012
Making ads smart -- Adapting ads to the device
As smartphones and tablets become more and more popular, your websites are being viewed on a wider variety of devices - with different screen sizes and features. We’ve recently discussed the importance of having mobile friendly sites and the best ways to monetize them, and also just released Custom Search Ads for Mobile to help you take advantage of this trend. As part of our focus on helping y…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/HcdsD04QWUU/making-ads-smart-adapting-ads-to-device.html | Date: 13 Jan 2012 | 12:00 pm EST
SEO News Headlines: Jan 12th 2012
The AdSense in Your City team is kicking off our 2012 US tour
The AdSense in Your City team is preparing for our first series of North America events in 2012. We’re excited to hit the road and meet with more publishers across the country. At the events, we’ll focus on how to maximize your AdSense revenue, introduce our free DoubleClick for Publishers Small Business product and offer suggestions for monetizing your mobile pages. We’ll also meet with ea…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/-dGt8dNJaEw/adsense-in-your-city-team-is-kicking.html | Date: 12 Jan 2012 | 11:45 am EST
SEO News Headlines: Jan 10th 2012
Personalized optimization tips explained
We’ve heard from many of you that the AdSense optimization tips we regularly discuss are helpful but you’re still not sure just how these tips apply to your sites. You understand that wide formats perform better, but which of your small formats should you swap out? And which format sizes should you replace them with? Over the last year, we’ve increased our efforts to bring publishers person…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/DIRbGXA7ru4/personalized-optimization-tips.html | Date: 10 Jan 2012 | 12:30 pm EST
SEO News Headlines: Jan 9th 2012
Western Union option expands to more countries in Southeast Asia
We understand that payment options are very important to you, so we continuously work to improve them. Today we’re happy to announce that we’ve expanded Western Union Quick Cash® as an AdSense payment method to three additional countries: Singapore, Cambodia and Laos.For those of you who aren't familiar with this form of payment, Western Union Quick Cash payments are free and will reach you…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/4TbX3DbOBT4/western-union-option-expands-to-more.html | Date: 9 Jan 2012 | 11:15 am EST
SEO News Headlines: Jan 3rd 2012
Happy New Year!
Happy New Year from the AdSense team! We enjoyed celebrating the holiday and hope you did too. Cheers to 2012!Posted by Jamie Firkus - Inside AdSense TeamPermalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/mwCkR_z6bJg/happy-new-year.html | Date: 3 Jan 2012 | 12:30 pm EST
SEO News Headlines: Dec 28th 2011
Year in review: 2011
A lot of great things happened this year in AdSense, so as 2011 comes to an end, we’d like to take this opportunity to reflect on some of the highlights. New Interface We fully transitioned to the new AdSense interface and launched a number of new features including bulk edit, multi-dimension reporting and ad styles. We also launched a video series highlighting some of the functionalities of th…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/IE7lhAFg4Io/year-in-review-2011.html | Date: 28 Dec 2011 | 12:00 pm EST
SEO News Headlines: Dec 22nd 2011
Season’s Greetings
Happy holidays from the Google AdSense team! Wishing you a season full of laughter, love and peace. (Sending you holiday cheer from our Japan Team) Posted by Jamie Firkus - Inside AdSense TeamPermalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/RyG9RvMfbDY/seasons-greetings.html | Date: 22 Dec 2011 | 11:30 am EST
SEO News Headlines: Dec 20th 2011
Smarter default font settings
When it comes to customizing the appearance of AdSense text ads, we’ve heard from many publishers that they aren’t always sure what combinations to pick. As a starting point, we offer a set of default options for ad colors, font size and font face, which are based on positive performance across all publisher sites. Today, we’re announcing an exciting improvement to our default font settings…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/1zlqjHAK0zM/smarter-default-font-settings.html | Date: 20 Dec 2011 | 11:30 am EST
SEO News Headlines: Dec 19th 2011
Customize your AdSense personal contact information
As you may know, we periodically send out emails with tips for increasing your earnings, updates on the latest product improvements, and information regarding your account. In your AdSense account settings you can select which type of messages you’re interested in receiving. We understand that some publishers may prefer to receive AdSense-related messages at a different email address than the G…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/fYYTpr3-NTU/customize-your-adsense-personal-contact.html | Date: 19 Dec 2011 | 11:30 am EST
SEO News Headlines: Dec 15th 2011
New languages and categories in general category blocking feature
We know that being able to control the ads that appear on your pages is important to you, which is why we're excited to share some new enhancements to general category blocking. This feature is already available in English, French and German and from now on, publishers in Spanish-, Portuguese-, Italian-, and Japanese-speaking countries will be able to use it as well. What’s more, we’ve just a…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/4fUXzaL3Eu4/new-languages-and-categories-in-general.html | Date: 15 Dec 2011 | 11:45 am EST
SEO News Headlines: Dec 12th 2011
The power of Search Ads, now available on your mobile site
Recently on the Official Google Blog, we talked about the momentum we’re seeing in mobile search advertising. We also announced a new mobile search ad product: Custom Search Ads for Mobile Sites. We wanted to give some more details about this new format and how you can begin using it to grow your business on mobile. As increasing numbers of users access websites using their mobile phones, more…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/8ZrXlcR7Wk4/power-of-search-ads-now-available-on.html | Date: 12 Dec 2011 | 12:00 pm EST
SEO News Headlines: Dec 7th 2011
Set up a crawler login for increased ad relevancy on pages behind a login
This is the second post in our two-part AdSense Crawler Errors series. Recently we discussed ways to improve ad targeting and relevancy by making sure that the AdSense crawler can view all pages that have AdSense code on them. Sometimes though, it can become problematic when a publisher has a members only site that requires the user to log in to view the site’s content. In cases like this, the…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/52xLJyiTTro/set-up-crawler-login-for-increased-ad.html | Date: 7 Dec 2011 | 11:15 am EST
SEO News Headlines: Dec 5th 2011
How to monetize your mobile-friendly website
In our previous blog post we talked about how to create a mobile-friendly website. Now we’d like to show you how to best monetize your mobile site with AdSense Mobile product offerings.AdSense for Mobile Content AdSense for mobile content allows publishers to generate earnings from their mobile web pages using targeted Google ads. Below are some key features. Contextual targeting ensures ads ma…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/QTIozFhn_Lo/how-to-monetize-your-mobile-friendly.html | Date: 5 Dec 2011 | 11:30 am EST
SEO News Headlines: Dec 2nd 2011
Create a mobile-friendly website
Did you know that there will be a mobile device for every person on earth by 2015, and that mobile searches have grown by 4x since 20101? That means that every day more and more of your users are looking for your content…on mobile devices. What’s their experience like? Can they easily read what’s on the screen without pinching and zooming? Do you have links that are difficult to click inste…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/G6Uyg9Kdspc/create-mobile-friendly-website.html | Date: 2 Dec 2011 | 11:30 am EST
SEO News Headlines: Dec 1st 2011
Taking your channels to a new limit
As you know, channels in your AdSense account are powerful reporting tools. Custom channels help you track ad performance and enable advertisers to target their ads for maximum impact, while URL channels allow you to deep-dive into the performance of AdSense for content on your subdomains. To date, you’ve been limited to a total of 200 custom and URL channels, and many of you have asked for mor…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/U8_SGfE4_OA/taking-your-channels-to-new-limit.html | Date: 1 Dec 2011 | 11:15 am EST
SEO News Headlines: Nov 30th 2011
Top 5 things you should know about invalid clicks
During the AdSense team’s recent policy webinars, a number of publishers posted questions on our Google Moderator page about invalid click activity and the resources available to help them protect their accounts. We’ve brought in experts from the Ad Traffic Quality team to address your top questions about invalid clicks here in this post today. As a quick introduction, our responsibility on t…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/zMujnNf49D8/top-5-things-you-should-know-about.html | Date: 30 Nov 2011 | 1:20 pm EST
SEO News Headlines: Nov 23rd 2011
Happy Thanksgiving
Tomorrow is Thanksgiving Day in the U.S so we’d like to take this opportunity to thank all of you for your dedicated participation in the AdSense program. (artwork courtesy of Sofia Andrianakou) Wishing our U.S. publishers a happy and turkey-filled Thanksgiving! Posted by Jamie Firkus - Inside AdSense TeamPermalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/STuRneEmNo4/happy-thanksgiving.html | Date: 23 Nov 2011 | 11:30 am EST
SEO News Headlines: Nov 22nd 2011
Turkeys and taxes
The NBA season may be unusually absent at this time of year, but thankfully we can still count on Thanksgiving, Black Friday, and oh yes... preparation for taxes. Before falling asleep next to a warm fireplace with a belly full of savory delicacies and sugary sweets, be sure to log in to your AdSense account to double-check your address. To ensure that your AdSense account reflects your current t…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/oFfOvfPF6dM/turkeys-and-taxes.html | Date: 22 Nov 2011 | 11:15 am EST
SEO News Headlines: Nov 17th 2011
AdSense crawler errors: Check your robots.txt file for improved ad targeting and relevancy
This is the first post in our two-part AdSense Crawler Errors series. There are many ways that publishers can go about optimizing their site for AdSense; opting-in to text/image ads, upgrading to our preferred ad formats, and increasing ad coverage across a site are just a few of the more well-known ones. But did you know that there’s another straightforward optimization tip that many publisher…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/b8ywVxkwrEk/adsense-crawler-errors-check-your.html | Date: 17 Nov 2011 | 12:00 pm EST
SEO News Headlines: Nov 16th 2011
New Layout for the Help Center
As AdSense has developed over years, the Help Center has also grown to help you answer your questions and learn more about AdSense. With continuous updates and articles being added regularly, however, the Help Center became increasingly difficult to navigate. Today we’re pleased to announce a redesigned Help Center, making it easier for you to access materials to answer your questions. We’r…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/MnKCDW7bjJI/new-layout-for-help-center.html | Date: 16 Nov 2011 | 11:30 am EST
SEO News Headlines: Jan 26th 2012
PBS saves time with automated reports
For most companies using Google Analytics, reporting on website traffic and performance for a few web properties is a straightforward task. However, if your company manages hundreds of web properties, delivering useful and timely reports can become a significant challenge. For many, the only apparent solution is to manually export analytics data for each web property, then combine and compare tha…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/TK9ZSYXrKFo/pbs-saves-time-with-automated-reports.html | Date: 26 Jan 2012 | 1:01 pm EST
SEO News Headlines: Jan 25th 2012
Update to Search Engine Optimization reports
In October, we made Google Webmaster Tools available to all users in Google Analytics, allowing everyone to surface Google search data in new Search Engine Optimization reports. Starting today, Webmaster Tools will update how they calculate data to make it better match expectations about what a search engine ranking really means. Based on their research, the answer to the question What is your ran…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/9GemYTFd4sw/update-to-search-engine-optimization.html | Date: 25 Jan 2012 | 5:10 pm EST
SEO News Headlines: Jan 24th 2012
A new initiative connects analysts with non-profits
The Google Analytics Team has always supported the promotion of analytics education and professional development. We’d like to share this guest post by Wendy Greco & Eric Peterson from Analysis Exchange - an initiative designed to provide hands-on training opportunities for aspiring web analytics professionals while providing free web data analysis to the entire nonprofit community. In the right…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/Lq902mf-9AQ/new-initiative-connects-analysts-with.html | Date: 24 Jan 2012 | 8:17 pm EST
Google’s updated privacy policy - what it means for Google Analytics users
You may have already heard that Google is rolling out a new main privacy policy on March 1. With these changes, the privacy policy will be easier to read, and will help us create one beautifully simple, intuitive user experience across Google products and services. The new privacy policy makes it clear that if you’re signed in, we may combine information you've provided from one service with inf…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/nSLHlEHtHA0/googles-updated-privacy-policy-what-it.html | Date: 24 Jan 2012 | 4:46 pm EST
SEO News Headlines: Jan 20th 2012
The End of an Era for Urchin Software
When I started Urchin Software with a few colleagues back in 1998, it was hard to imagine the scale and impact that Urchin and Google Analytics would eventually have. And yet, I remember rolling out the first version of Urchin to our customers and being blown away by the response. It was clear that Urchin was filling a fundamental need to understand customer engagement in a new medium. Suddenly, i…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/mRUOenF_aMc/end-of-era-for-urchin-software.html | Date: 20 Jan 2012 | 4:30 pm EST
SEO News Headlines: Jan 19th 2012
Is 2012 the year to brush up your measurement skills?
As investment in digital marketing increases, data and insight continue to be critical assets for marketers and content owners. If 2012 is the year to develop your measurement and optimisation skill set, we have a range of resources to help you. Individual Qualification with Google Analytics Whilst you’re improving your measurement skills and campaign results using Google Analytics you can also…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/dcOvjGkGWUg/is-2012-year-to-brush-up-your.html | Date: 19 Jan 2012 | 4:11 pm EST
SEO News Headlines: Jan 18th 2012
An update on the new version of Google Analytics
Since May of last year we’ve been working on a new version of Google Analytics and quickly adding new features and functionality to provide you with fast access to the insights you need. We’re extremely pleased with the new capabilities around multi-channel measurement, real-time analytics, flow visualization and improved device reporting to name a few. Our goal was to create a faster, more in…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/0Livkz0MkT8/update-on-new-version-of-google.html | Date: 18 Jan 2012 | 6:50 pm EST
SEO News Headlines: Jan 17th 2012
A new forum for Google Analytics using Google Product Forums
The Google Analytics Forum is a community of people like you, who enjoy exploring making full use of the features of Google Analytics and also enjoy sharing their knowledge within the community. It’s a place where you can share expertise or seek out answers. It’s also a great way to escalate bugs and critical issues. Googlers such as myself and many of our Google Analytics Certified Partners…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/c6mrwYEY0MA/new-forum-for-google-analytics-using.html | Date: 17 Jan 2012 | 11:42 am EST
SEO News Headlines: Jan 12th 2012
A look ahead at measurement in 2012
In 2011, we saw marketing follow the consumer to more screens and more platforms - from apps to mobile sites to social networks to tablets. And in response the analytics industry made strides to unify this complex picture for marketers through device and platform specific analytics, and to connect the dots to measure and value the multi-channel customer path. With the help of mobile devices and th…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/0zMM67duIXY/look-ahead-at-measurement-in-2012.html | Date: 12 Jan 2012 | 10:21 am EST
SEO News Headlines: Dec 23rd 2011
Web Analytics TV #23 - The Holiday Episode
Welcome to the holiday episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this merry episode we had questions from France, Australia, Sweden, India, Germany, The Netherlands and the US. If you’re new to this show, our process is simple.Step 1: You ask, or vote on, your favorite web analytics questions. Vote on next week’s questions…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/g5KhTOeAL3Q/web-analytics-tv-23-holiday-episode.html | Date: 23 Dec 2011 | 4:30 pm EST
SEO News Headlines: Dec 20th 2011
Advanced Segments for Holiday campaigns
With only a week before the holiday gift season is over, it’s time to shut down your online ads and turn off the lights at your e-store, right? Not so fast, not if you want to ride the final shopping wave! Holiday shoppers are still out in full force, and “dollars per buyer” are up 12% this year, so you’re likely to get even more bang for your advertising buck. Since Christmas is on a Sund…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/E2nuGToz53E/advanced-segments-for-holiday-campaigns.html | Date: 20 Dec 2011 | 7:50 pm EST
Sankey Diagrams and Flow: Over A Hundred Years of Innovation
From our initial limited release of Flow Visualization in October to our recent release to all customers, we have received a lot of positive feedback from our customers. The idea of using Sankey diagrams and applying them to traffic through a website seems to resonate with you. Thank you! We’ve heard all your suggestions and we’re busy cooking up great stuff in our labs for you. Stay tuned....…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/ZGTZ8Qv1Z0U/sankey-diagrams-and-flow-over-hundred.html | Date: 20 Dec 2011 | 1:20 pm EST
SEO News Headlines: Dec 16th 2011
Updating the Analytics IQ Course and Exam
Today, we updated the Google Analytics IQ course, available at google.com/analytics/iq, to reflect the new version of Google Analytics. An updated exam will appear during the first week of January. If you’re already in the middle of studying and plan to take the exam in December, you may wish to continue using the old version of the course, which will remain available at ConversionUniversity.com…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/UBGp0cwelzE/updating-analytics-iq-course-and-exam.html | Date: 16 Dec 2011 | 12:54 pm EST
SEO News Headlines: Dec 15th 2011
The power of visualization with the Google Analytics API and Google Earth
Does your organization have several websites, each serving a particular geographic region? If so you know how challenging it is to analyze the data across these regions in a meaningful way. Visualizations can help, but they can be difficult to design. Newland communities, a developer of residential and urban home communities, manages numerous web properties for each community and is no stranger t…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/BjwtpCZ9Yq0/power-of-visualization-with-google.html | Date: 15 Dec 2011 | 1:00 pm EST
SEO News Headlines: Dec 14th 2011
Greater insights from the Site Speed report - Technical section
Speed is an important part of the users experience of your website and is a key way to understand and improve your site performance. So we’re happy to extend the Site Speed report with more metrics in Google Analytics to help site owners improve performance. So what’s new? In the Site Speed report we’re exposing a new set of metrics available in the “Technical” section that can be found…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/QpPV-OFyrwk/greater-insights-from-site-speed-report.html | Date: 14 Dec 2011 | 2:50 pm EST
SEO News Headlines: Dec 13th 2011
Google Analytics Enhancements for Mobile Apps
November was a busy time in Google Analytics. In particular, the Mobile App Tracking Team has a few things to announce. EasyTracking Library - automatic session management, better integration with Google Analytics SDK Updated Google Analytics SDK - More reliable method for sending hits, Android Market referral issue fixed, available via the Android SDK manager More samples - new open source applic…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/KlyrtnvvwKo/google-analytics-enhancements-for.html | Date: 13 Dec 2011 | 7:06 pm EST
PrivacyStar scales Android business with AdMob & Google Analytics
With the rapid smartphone growth, it’s no surprise that consumers are downloading a huge number of apps--10 billion on Android alone, as of last week. Many app developers are recognizing the opportunity to develop on Android, including PrivacyStar, a small privacy services company offering smartphone users the ability to block unwanted calls from telemarketers via their mobile app. To help grow…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/AlTCW2E92QQ/privacystar-scales-android-business.html | Date: 13 Dec 2011 | 12:31 pm EST
SEO News Headlines: Dec 8th 2011
Introducing the Google Analytics Core Reporting API
Today we are announcing the new Google Analytics Core Reporting API as a replacement for the Data Export API. This is the second phase in a larger project we started a couple months back to upgrade our APIs to new infrastructure. The Core Reporting API has two versions. Version 3.0 is a brand new API, with a 10x reduction in output size and support for many new client libraries, like PHP, Ruby, Py…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/EceisQkVJWQ/introducing-google-analytics-core.html | Date: 8 Dec 2011 | 3:31 pm EST
Reaching Your Goals with Analytics: Webinar follow-up
At last Thursday’s webinar on Goals, we we explored one of the most fundamental analytics topics: how to translate your business objectives into measurable actions on your website. You sent in your questions, and we heard from many users that you want more guidance on turning all that data into insights. Please read on for answers to your top questions, and watch the recording of the webinar her…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/EIrWDZp0hYA/reaching-your-goals-with-analytics.html | Date: 8 Dec 2011 | 1:30 pm EST
SEO News Headlines: Dec 7th 2011
An invitation to social sites to integrate with Google Analytics
Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content - on and off their site - and so we’re working hard to make this happen. To enable our customers to discover who’s shar…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/N6T7etEvWE8/invitation-to-social-sites-to-integrate.html | Date: 7 Dec 2011 | 1:30 pm EST
SEO News Headlines: Dec 6th 2011
3 last-minute Analytics tips for the holiday season
If you're a marketing professional, you've probably spent months preparing your holiday campaigns. But have you focused so much on great creative that you've neglected your measurement plan? Don’t despair: there’s still time to make the most of your holiday marketing and measurement. Here’s some food for thought to help you make sure your Analytics is adding value this season and setting you…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/zhoVV8hCKgY/3-last-minute-analytics-tips-for.html | Date: 6 Dec 2011 | 8:53 pm EST
SEO News Headlines: Nov 22nd 2011
Webinar: Reaching Your Goals with Analytics
Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics setup? We’ve heard from many of our users who want to go deeper into their Analytics -- with so much data, it can be hard to know where to look first. If you’d like to move…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/7AUf250xbSE/webinar-reaching-your-goals-with.html | Date: 22 Nov 2011 | 9:10 am EST
SEO News Headlines: Nov 18th 2011
Site Speed, now even easier to access
Speed matters. Faster loading pages mean more visitors land on your site instead of waiting in frustration or leaving. The Google Analytics Site Speed report will help you learn which of your pages are underperforming, so you can address this potential barrier to your conversions. The Site Speed report was launched a few months ago, but it required site owners to add an additional Google Analytic…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/1JDuhczbBA4/site-speed-now-even-easier-to-access.html | Date: 18 Nov 2011 | 5:23 pm EST
SEO News Headlines: Nov 11th 2011
You can now see mobile ad performance in Google Analytics.
Starting this week, some of you will see enhanced Analytics reports with mobile ad performance metrics. All AdWords reports in the new interface will be gaining a new visual toggle as shown below for “All”, “High-end Mobile” and “Tablet” ads. All AdWords metrics available in Google Analytics can be segmented by these new mobile and tablet dimensions. As more consumers begin to mak…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/7_jyZTGbd_4/you-can-now-see-mobile-ad-performance.html | Date: 11 Nov 2011 | 2:28 pm EST
SEO News Headlines: Nov 9th 2011
Simplifying eCommerce reporting across international sites with multiple currencies
It’s quite common for organizations to have complex reporting requirements that combine multiple data sources. In these cases, an efficient way to get at Google Analytics data is to use the API. But for those without the development resources needed to access the API there are many Google Analytics Apps available that can offer a solution. The following mini case study is about Analytics Canvas,…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/-KCl9a48ixA/simplifying-ecommerce-reporting-across.html | Date: 9 Nov 2011 | 12:59 pm EST
SEO News Headlines: Jan 26th 2012
More Options for Google+ Badges
Webmaster Level: All Update on February 2, 2012: The new Google+ badge is now out of preview and available to all users on all sites. When we launched Google+ pages in November, we also released Google+ badges to promote your Google+ presence right on your site. Starting today in developer preview (and soon available to all your users), we're adding more options for integrating the Google+ badge i…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/cz8fpcIdFYQ/new-google-badges.html | Date: 26 Jan 2012 | 4:53 pm EST
What’s new with Sitemaps
Webmaster level: AllSitemaps are a way to tell Google about pages on your site. Webmaster Tools’ Sitemaps feature gives you feedback on your submitted Sitemaps, such as how many Sitemap URLs have been indexed, or whether your Sitemaps have any errors. Recently, we’ve added even more information! Let’s check it out:The Sitemaps page displays details based on content-type. Now statistics from…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/D-4mvh6bIpA/whats-new-with-sitemaps.html | Date: 26 Jan 2012 | 3:18 pm EST
SEO News Headlines: Jan 25th 2012
Update to Top Search Queries data
Webmaster level: All Starting today, we’re updating our Top Search Queries feature to make it better match expectations about search engine rankings. Previously we reported the average position of all URLs from your site for a given query. As of today, we’ll instead average only the top position that a URL from your site appeared in. An example Let’s say Nick searched for [bacon] and URLs fr…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/cZYhzKdpjsE/update-to-top-search-queries-data.html | Date: 25 Jan 2012 | 5:00 pm EST
Making form-filling faster, easier and smarter
Webmaster Level: Intermediate One of the biggest bottlenecks on any conversion funnel is filling out an online form – shopping and registration flows all rely on forms as a crucial and demanding step in accomplishing the goals of your site. For many users, online forms mean repeatedly typing common information like our names and addresses on different sites across the web – a tedious task that…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/GeNzwid6SXE/making-form-filling-faster-easier-and.html | Date: 25 Jan 2012 | 1:00 pm EST
SEO News Headlines: Jan 19th 2012
Page layout algorithm improvement
Webmaster Level: All In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result. As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the act…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/Z9kY7rt5XYw/page-layout-algorithm-improvement.html | Date: 19 Jan 2012 | 6:00 pm EST
SEO News Headlines: Jan 12th 2012
Better page titles in search results
Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is about. We use many signals to decide which title to show to users, p…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/Ddwho6fl6Ig/better-page-titles-in-search-results.html | Date: 12 Jan 2012 | 6:59 am EST
SEO News Headlines: Dec 22nd 2011
Download search queries data using Python
Webmaster level: AdvancedFor all the developers who have expressed interest in getting programmatic access to the search queries data for their sites in Webmaster Tools, we've got some good news. You can now get access to your search queries data in CSV format using a open source Python script from the webmaster-tools-downloads project. Search queries data is not currently available via the Webmas…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/8w9Zig27vv4/download-search-queries-data-using.html | Date: 22 Dec 2011 | 2:01 pm EST
SEO News Headlines: Dec 20th 2011
Website user research and testing on the cheap
Webmaster level: IntermediateAs the team responsible for tens of thousands of Google’s informational web pages, the Webmaster Team is here to offer tips and advice based on their experiences as hands-on webmasters.If you’ve never tested or analyzed usage of your website, ask yourself if you really know whether your site is useful for your target audience. If you’re unsure, why not find out?…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/5sK9b3X_HoA/website-user-research-and-testing-on.html | Date: 20 Dec 2011 | 8:51 pm EST
SEO News Headlines: Dec 16th 2011
Rich Snippets Instructional Videos
Webmaster level: All When users come to Google, they have a pretty good idea of what they’re looking for, but they need help deciding which result might have the information that best suits their needs. So, the challenge for Google is to make it very clear to our users what content exists on a page in both a useful and concise manner. That’s why we have rich snippets. Essentially, rich snippet…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/-vNwD77W4sM/rich-snippets-instructional-videos.html | Date: 16 Dec 2011 | 12:59 pm EST
SEO News Headlines: Dec 15th 2011
Introducing smartphone Googlebot-Mobile
Webmaster level: All With the number of smartphone users rapidly rising, we’re seeing more and more websites providing content specifically designed to be browsed on smartphones. Today we are happy to announce that Googlebot-Mobile now crawls with a smartphone user-agent in addition to its previous feature phone user-agents. This is to increase our coverage of smartphone content and to provide a…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/XSBNXfu8QyU/introducing-smartphone-googlebot-mobile.html | Date: 15 Dec 2011 | 10:20 am EST
SEO News Headlines: Dec 14th 2011
Clicks and impressions for authors
Webmaster Level: All (Cross-posted on the Inside Search Blog) With the latest improvements to the way authorship annotations look in search and the addition of authorship to Google News, authors have been really excited about getting more visibility, and users benefit from seeing the name, photo, and way to connect with the person who created the content. Authors have also been giving us a lot of…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/ADdHPnwcOhE/clicks-and-impressions-for-authors.html | Date: 14 Dec 2011 | 6:36 pm EST
SEO News Headlines: Dec 6th 2011
Tips for hosting providers and webmasters
Webmaster level: All Some webmasters on our forums ask about hosting-related issues affecting their sites. To help both hosting providers and webmasters recognize, diagnose, and fix such problems, we’d like to share with you some of the common problems we’ve seen and suggest how you can fix them. Blocking of Googlebot crawling. This is a very common issue usually due to a misconfiguration in a…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/Z0uwu4YTBco/tips-for-hosting-providers-and.html | Date: 6 Dec 2011 | 12:39 pm EST
SEO News Headlines: Dec 5th 2011
New markup for multilingual content
Many websites serve users from around the world. There are different approaches to serving content appropriate to your users' language and/or region. Last year, we launched support for explicit annotations for web pages rendering the same content with different language templates. Today we're going further with our support for multilingual content with improved handling for these two scenarios: Mu…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/nuqPwECfwvw/new-markup-for-multilingual-content.html | Date: 5 Dec 2011 | 11:07 am EST
SEO News Headlines: Nov 7th 2011
Grow your audience with Google+
Webmaster Level: All At Google, we help grow your audience by connecting you with new users. We introduced the +1 button so your site would stand out on search and your users could easily share your content on Google+. But, sometimes you want to join the conversation and post content directly to where people are sharing. Today we’re introducing Google+ for Business, a collection of tools and pro…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/hdPuMkk1ZvE/grow-your-audience-with-google.html | Date: 7 Nov 2011 | 1:40 pm EST
SEO News Headlines: Nov 1st 2011
GET, POST, and safely surfacing more of the web
Webmaster Level: Intermediate to Advanced As the web evolves, Google’s crawling and indexing capabilities also need to progress. We improved our indexing of Flash, built a more robust infrastructure called Caffeine, and we even started crawling forms where it makes sense. Now, especially with the growing popularity of JavaScript and, with it, AJAX, we’re finding more web pages requiring POST r…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/Z-TBLX-oPu8/get-post-and-safely-surfacing-more-of.html | Date: 1 Nov 2011 | 6:53 pm EDT
SEO News Headlines: Oct 31st 2011
Raising awareness of cross-domain URL selections
Webmaster level: AdvancedA piece of content can often be reached via several URLs, not all of which may be on the same domain. A common example we’ve talked about over the years is having the same content available on more than one URL, an issue known as duplicate content. When we discover a group of pages with duplicate content, Google uses algorithms to select one representative URL for that c…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/Bf03NSsGR5k/raising-awareness-of-cross-domain-url.html | Date: 31 Oct 2011 | 12:30 pm EDT
SEO News Headlines: Oct 18th 2011
Accessing search query data for your sites
Webmaster level: All SSL encryption on the web has been growing by leaps and bounds. As part of our commitment to provide a more secure online experience, today we announced that SSL Search on https://www.google.com will become the default experience for signed in users on google.com. This change will be rolling out over the next few weeks. What is the impact of this change for webmasters? Today,…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/TF33kh_bzJ8/accessing-search-query-data-for-your.html | Date: 18 Oct 2011 | 2:18 pm EDT
SEO News Headlines: Oct 12th 2011
Create and manage Custom Search Engines from within Webmaster Tools
Webmaster level: All Custom Search Engines (CSEs) enable you to create Google-powered customized search experiences for your sites. You can search over one or more sites, customize the look and feel to match your site, and even make money with AdSense for Search. Now it’s even easier to get started directly from Webmaster Tools. If you’ve never created a CSE, just click on the “Custom Search…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/lAF2Ie-ZRIM/create-and-manage-custom-search-engines.html | Date: 12 Oct 2011 | 5:20 am EDT
SEO News Headlines: Oct 5th 2011
Webmaster forums' Top Contributors rock
Webmaster level: All The TC Summit was a blast! As we wrote in our announcement post, we recently invited more than 250 Top Contributors from all over the world to California to thank them for being so awesome and to give them the opportunity to meet some of our forum guides, engineers and product managers in person. Our colleagues Adrianne and Brenna already published a recap post on the Official…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/HdgPbLb8Dkk/webmaster-forums-top-contributors-rock.html | Date: 5 Oct 2011 | 1:27 pm EDT
SEO News Headlines: Oct 4th 2011
Webmaster Tools Search Queries data is now available in Google Analytics
Webmaster level: AllEarlier this year we announced a limited pilot for Search Engine Optimization reports in Google Analytics, based on Search queries data from Webmaster Tools. Thanks to valuable feedback from our pilot users, we’ve made several improvements and are pleased to announce that the following reports are now publicly available in the Traffic Sources section of Google Analytics.Queri…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/i58mOZgSqPo/webmaster-tools-search-queries-data-is.html | Date: 4 Oct 2011 | 3:42 pm EDT
SEO News Headlines: Sep 29th 2011
Work smarter, not harder, with site health
Webmaster level: AllWe consistently hear from webmasters that they have to prioritize their time. Some manage dozens or hundreds of clients’ sites; others run their own business and may only have an hour to spend on website maintenance in between managing finances and inventory. To help you prioritize your efforts, Webmaster Tools is introducing the idea of “site health,” and we’ve redesig…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/3ftulkOthEU/work-smarter-not-harder-with-site.html | Date: 29 Sep 2011 | 5:26 pm EDT
SEO News Headlines: Sep 15th 2011
View-all in search results
Webmaster level: Intermediate to Advanced User testing has taught us that searchers much prefer the view-all, single-page version of content over a component page containing only a portion of the same information with arbitrary page breaks (which cause the user to click “next” and load another URL). Searchers often prefer the view-all vs. paginated content with arbitrary page breaks and worse…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/Q1BX7ArCEA8/view-all-in-search-results.html | Date: 15 Sep 2011 | 8:00 am EDT
Pagination with rel=“next” and rel=“prev”
Webmaster level: Intermediate to Advanced Much like rel=”canonical” acts a strong hint for duplicate content, you can now use the HTML link elements rel=”next” and rel=”prev” to indicate the relationship between component URLs in a paginated series. Throughout the web, a paginated series of content may take many shapes—it can be an article divided into several component pages, or a p…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/uyQ1TtTKklg/pagination-with-relnext-and-relprev.html | Date: 15 Sep 2011 | 8:00 am EDT
Reconsideration requests get more transparent
Webmaster level: All If your site isn't appearing in Google search results, or it's performing more poorly than it once did (and you believe that it does not violate our Webmaster Guidelines), you can ask Google to reconsider your site. Over time, we’ve worked to improve the reconsideration process for webmasters. A couple of years ago, in addition to confirming that we had received the request,…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/AR8TDMbNaVM/reconsideration-requests-get-more.html | Date: 15 Sep 2011 | 7:30 am EDT
SEO News Headlines: Sep 14th 2011
Introducing: Application Rich Snippets
Webmaster level: AllRich snippets help users determine more quickly if a particular web page has the information they're interested in. We've previously introduced rich snippets for shopping, recipes, reviews, video, and events, and most recently music.Before you install a software application, users might want to check out what others think about it, and how much it costs. We are pleased to annou…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/ZF3gT6VCCc4/introducing-application-rich-snippets.html | Date: 14 Sep 2011 | 4:06 pm EDT
SEO News Headlines: Feb 3rd 2012
Do You Think The US Government Is Monitoring Social Media?
I had the news on in the background while performing morning ablutions. It was tuned to CBS This Morning – Charlie Rose has recently joined the lineup and my wife, a former news producer, favors both Rose and the Tiffany Network. But the piece that was running as I washed the sleep from my eyes [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/ZHDhQ6yxvrE/do-you-think-the-us-government-is-monitoring-social-media.php | Date: 3 Feb 2012 | 11:49 am EST
SEO News Headlines: Feb 2nd 2012
In Which I Officially Declare RSS Is Truly Alive And Well.
I promise, for at least 18 months, to not bring this topic up again. But I do feel the need to report to all you RSS lovin’ freaks out there that the combined interactions on my two posts – 680 and still counting – have exceeded the reach of my RSS feed (which clocked in [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/LekKYbIKh0o/in-which-i-officially-declare-rss-is-truly-alive-and-well.php | Date: 2 Feb 2012 | 10:50 pm EST
It’s Not Whether Google’s Threatened. It’s Asking Ourselves: What Commons Do We Wish For?
If Facebook’s IPO filing does anything besides mint a lot of millionaires, it will be to shine a rather unsettling light on a fact most of us would rather not acknowledge: The web as we know it is rather like our polar ice caps: under severe, long-term attack by forces of our own creation. And [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/ExjftlXRerw/its-not-whether-googles-threatened-its-asking-ourselves-what-commons-do-we-wish-for.php | Date: 2 Feb 2012 | 1:40 pm EST
SEO News Headlines: Feb 1st 2012
The Facebook S1 as PDF, Should You Wish It
You know you want your very own Facebook S1 as a PDF document, right? If so, click this link, and it’s yours! Facebook S-1Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/HuBz-XznK4w/the-facebook-s1-as-pdf-should-you-wish-it.php | Date: 1 Feb 2012 | 9:28 pm EST
Facebook Files, Initial Thoughts
Not since Google’s 2004 filing have so many journalists sped-read one document at the same time, eager to glean any possible insight unique to their particular point of view or publication and rush to post it before anyone else. Yes, I’m one of those journalists, I suppose, but I know I have to read this [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/Cq-OKdzhlwY/facebook-files-initial-thoughts.php | Date: 1 Feb 2012 | 9:17 pm EST
SEO News Headlines: Jan 31st 2012
Where Good Ideas Come From: A Tangled Bank
After pushing my way through a number of difficult but important reads, it was a pleasure to rip through Steven Johnson’s Where Good Ideas Come From: A Natural History of Innovation. I consider Steven a friend and colleague, and that will color my review of his most recent work (it came out in paperback last [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/3J0HjDHlHsY/where-good-ideas-come-from-a-tangled-bank.php | Date: 31 Jan 2012 | 3:19 pm EST
SEO News Headlines: Jan 30th 2012
What Happens When Sharing Is Turned Off? People Don’t Dance.
Last night my wife and I did something quite rare – we went to a concert on a Sunday night, in San Francisco, with three other couples (Wilco, playing at The Warfield). If you don’t have kids and don’t live in the suburbs, you probably think we’re pretty lame, and I suppose compared to city [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/jgLfZNTm0oU/what-happens-when-sharing-is-turned-off-people-dont-dance.php | Date: 30 Jan 2012 | 5:10 pm EST
RSS Update: Not Dead, But On The Watch List
Since I posted my call to action last week, nearly 600 folks have raised their hands and told me they’re reading this site via RSS. That’s pretty good, given my actual request was buried under 500 words of rambling conjecture, and my Disqus commenting system went down for portions of the first day. Not to [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/NZahwCH6DMk/rss-update-not-dead-but-on-the-watch-list.php | Date: 30 Jan 2012 | 11:17 am EST
SEO News Headlines: Jan 28th 2012
For Posterity
I had to post this image from Twitter. There. If this continues, I figure I’ll be at least in a good negotiating position come the Rapture.Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/yf8h9LwVKKY/for-posterity.php | Date: 28 Jan 2012 | 1:02 am EST
SEO News Headlines: Jan 26th 2012
Once Again, RSS Is Dead. But ONLY YOU Can Save It!
About 14 months ago, I responded to myriad “RSS is Dead” stories by asking you, my RSS readers, if you were really reading. At that point, Google’s Feedburner service was telling me I had more than 200,000 subscribers, but it didn’t feel like the lights were on – I mean, that’s a lot of people, but my [...]Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/QcrNuY2cHHc/once-again-rss-is-dead-but-only-you-can-save-it.php | Date: 26 Jan 2012 | 12:49 am EST
SEO News Headlines: Feb 5th 2012
When Is the Super Bowl Start Time? The NFL Finally Gets It Right
Super Bowl 46 kicks off on February 5, 2012 at 6:30pm EST on NBC. Amazingly enough, I found this information by searching on Google and clicking on the second result: nfl.com. Amazing because every year, football fans flock to search engines searching for the start time, and until now,... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/ObHaLpoH8nE/when-is-the-super-bowl-start-time-the-nfl-finally-gets-it-right-110176 | Date: 5 Feb 2012 | 1:21 pm EST
SEO News Headlines: Feb 3rd 2012
Google’s January Search Update: Panda In The Pipelines, Fresher Results, Date Detection & More
It’s the first Friday of the month, and that seems to be when Google has decided to push out its monthly update of search tweaks from the prior month. The January update is out and it contains a few interesting nuggets. Panda In The Pipelines There’s a mention of the Panda algorithm... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/Vg2wBdBzTnE/googles-january-search-update-110121 | Date: 3 Feb 2012 | 5:52 pm EST
SearchCap: The Day In Search, February 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Common Tracking Problems: How To Troubleshoot & Fix Them I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/31Fu1cagB3M/searchcap-the-day-in-search-february-3-2012-110117 | Date: 3 Feb 2012 | 5:04 pm EST
5 Common Tracking Problems: How To Troubleshoot & Fix Them
I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types or broken code, or misspelled words – issues with tracking scripts don’t always raise their hands and scream, “Hey dummy, you deleted the tag!” I thought it would... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/UOCEfxCt0aA/5-common-tracking-problems-how-troubleshoot-to-fix-them-110106 | Date: 3 Feb 2012 | 3:55 pm EST
Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?
After 17 straight months of gains in market share, Google’s Chrome web browser dropped 0.17 percent in January, and the company that tracks browser market share suggests that it’s because Google penalized Chrome after a botched sponsored blog post campaign. The figures come from Net... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/g4fs2Yi-kEA/chromes-market-share-drops-in-january-was-it-due-to-googles-penalty-110097 | Date: 3 Feb 2012 | 3:05 pm EST
Czech Republic Gives Google Green Light To Resume Street View
After more than two years, and a few important concessions from Google, the Czech Republic is letting the company resume its Street View service. As Czech Position reports, Google has agreed to several conditions put forth by the Czech Office for Personal Data Protection: Google will take photos... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/LyjNoOUWXtY/czech-republic-gives-google-green-light-to-resume-street-view-110091 | Date: 3 Feb 2012 | 2:14 pm EST
StumbleUpon Responds To Concerns About Links & Iframing
On Wednesday, Feb 1, 2012, we published an article discussing some changes StumbleUpon made during their recent redesign which removed source links from their content pages and forced all users to view content from the site through an iframed toolbar, which they could not close if they were logged... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/4GhHmbV5YiQ/stumbleupon-responds-to-concerns-about-links-iframing-110034 | Date: 3 Feb 2012 | 12:22 pm EST
Recent Findings On Captcha & The User Experience
The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha’s are so difficult to decipher they actually increase form and page abandonment. Along with the freedom the Internet provides humans, it is unfortunately humans who... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/ZZAZnm1cPuM/recent-findings-on-captcha-the-user-experience-109779 | Date: 3 Feb 2012 | 12:07 pm EST
How To Use The AdWords Search Term View To Optimize Keywords & Negatives
Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives. What Is Search Terms View? The AdWords Search... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/JCV8ShxEUNc/how-to-use-the-adwords-search-term-view-to-optimize-keywords-negatives-109946 | Date: 3 Feb 2012 | 11:44 am EST
Search In Pics: Obama’s Google Hangout, SEO Cake & Zuckerberg’s Desk
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Bing Drink In A Glass: Image via Flickr. Behind The Scenes On President... Please visit Search Engine Land for the full article.Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/cxPAB2TzUZk/search-in-pics-obamas-google-hangout-seo-cake-zuckerbergs-desk-110064 | Date: 3 Feb 2012 | 10:01 am EST
SEO News Headlines: Feb 4th 2012
How to Build an Advanced Keyword Analysis Report in Excel
Posted by Dan PeskinThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on can be painstaking when you have…Permalink: http://feedproxy.google.com/~r/seomoz/~3/xdY75HrxZJo/how-to-build-an-advanced-keyword-analysis-report-in-excel | Date: 4 Feb 2012 | 3:04 am EST
SEO News Headlines: Feb 2nd 2012
The Hidden Factors in Accomplishing Your Online Marketing Goals - Whiteboard Friday
Posted by randfish In this week's Whiteboard Friday, we go underneath the surface and bring to light some hidden factors in online marketing. These often overlooked details can have a huge impact in helping us accomplish our goals as online marketers. Please enjoy and don't forget to leave your comments below. Please note that we shot this week's Whiteboard Friday on a brand new video camera and w…Permalink: http://feedproxy.google.com/~r/seomoz/~3/jGnAiXWxsC4/the-hidden-factors-in-accomplishing-your-online-marketing-goals-whiteboard-friday | Date: 2 Feb 2012 | 3:42 pm EST
Are Your Titles Irresistibly Click Worthy & Viral?!
Posted by evolvingSEOThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. The 80/20 Value of Titles Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likeli…Permalink: http://feedproxy.google.com/~r/seomoz/~3/Cor0Fl8tGdk/are-your-titles-irresistibly-click-worthy-viral | Date: 2 Feb 2012 | 8:01 am EST
SEO News Headlines: Feb 1st 2012
The 10 Golden Rules to Attracting Authority Links
Posted by neilpatelThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog. Back in 2009 Pa…Permalink: http://feedproxy.google.com/~r/seomoz/~3/rMTP9jlYLPw/the-10-golden-rules-to-attracting-authority-links | Date: 1 Feb 2012 | 4:08 pm EST
Find New Keywords: Simplifying Keyword Research
Posted by Karen Semyan In December, we rolled out branded keyword rules and metrics to campaigns to help you segment your branded traffic. Now, we’re excited to introduce a companion feature to make your keyword research easier: Find New Keywords. With this feature, you can view keywords sending you organic search traffic, filter on your brand rules, and determine if you want to track them in yo…Permalink: http://feedproxy.google.com/~r/seomoz/~3/0dCRHERv-lc/find-new-keywords-simplifying-keyword-research | Date: 1 Feb 2012 | 8:12 am EST
SEO News Headlines: Jan 31st 2012
The SEOmoz Help Team: How We Do Customer Service
Posted by Aaron Wheeler If you're reading this blog, congratulations! You are a customer of SEOmoz. I've probably personally spoken to at least a few of you, and provided help and support to many more of you. Have you ever wondered how SEOmoz supports 15,000 PRO members and over 250,000 free members and blog readers? After all, Roger can't personally answer every email we receive here. He's not Sa…Permalink: http://feedproxy.google.com/~r/seomoz/~3/_dmYSMAnl04/the-seomoz-help-team-how-we-do-customer-service | Date: 31 Jan 2012 | 3:51 pm EST
SEO News Headlines: Jan 30th 2012
5 Steps To Bootstrapping Your PR Efforts
Posted by AndrewDumont Public relations is just one of those things. It's something that every company knows they should do, but only see two ways of making it happen -- hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. There is a third option, however. Bootstrapping. I've written in the past about how to bootstrap your…Permalink: http://feedproxy.google.com/~r/seomoz/~3/BgeHE5KJbw8/5-steps-to-bootstrapping-your-pr-efforts | Date: 30 Jan 2012 | 3:12 pm EST
Strategic Link Building: Why You Don't Need To Outrun Lions
Posted by oline123This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. One of my favourite SEO anecdotes goes like this: two men are walking through an African game reserve when they come across a lion, one of the men calmly pu…Permalink: http://feedproxy.google.com/~r/seomoz/~3/NJKf7foTe94/strategic-link-building-why-you-dont-need-to-outrun-lions | Date: 30 Jan 2012 | 5:33 am EST
SEO News Headlines: Jan 29th 2012
Anchor Text Distribution: Avoiding Over Optimization
Posted by Geoff Kenyon The ‘over optimization’ of anchor text has been coming up a lot recently in conversations that I have been having and has been the subject of a few recent blog posts. For the sake of this post and to quell any arguments stemming from the phrase ‘over optimization’, I am, for this post, defining the term as: building too many links with targeted anchor text such that…Permalink: http://feedproxy.google.com/~r/seomoz/~3/9iVpYBPLWnI/anchor-text-distribution-avoiding-over-optimization | Date: 29 Jan 2012 | 4:33 pm EST
SEO News Headlines: Feb 4th 2012
Focus on The Business Model
Google's Take on Search Plus Your World A few weeks ago Google announced the launch of Search Plus Your World, which deeply integrates social sites (especially Google+) into the Google search experience to make it more personalized. While Google claimed that the socialization was rather broad-based, the lack of inclusion of Facebook & Twitter along with the excessive promotion of Google+ raised ey…Permalink: http://www.seobook.com/focus | Date: 4 Feb 2012 | 7:43 pm EST
SEO News Headlines: Feb 3rd 2012
Kill The Bugs!
You can learn a lot more about what Google really thinks by reading what their new hires say. They are not yet skilled in the arts of public relations & make major gaffs like this one: Instead of being able to SEO the entire Internet, businesses can now only affect the search results for a tiny percentage of users. That's a good thing because SEO can't scale, and SEO isn't good for users or the In…Permalink: http://www.seobook.com/seo-is-a-bug | Date: 3 Feb 2012 | 10:47 am EST
SEO News Headlines: Jan 31st 2012
AHREFS Review: An In-Depth Look at a New Link Research Tool
Ahrefs is the newest entry into the link research tool space. They use their own bot and their own index (which they state is based on information from a trillion website connections). They claim their index is updated every 30 minutes and the fresh data is available to their users within 30 minutes of the actual index refresh. Ahrefs also has a ranking database of roughly 45 million keywords fro…Permalink: http://www.seobook.com/ahrefs-review | Date: 31 Jan 2012 | 8:28 pm EST
Goldilocks SEO
Sharing is caring! Please share :) Embed code is here. Categories: seo tipsPermalink: http://www.seobook.com/goldilocks-seo | Date: 31 Jan 2012 | 2:56 pm EST
SEO News Headlines: Jan 26th 2012
The Future of SEO Campaigns with Jon Henshaw & Taylor Pratt from Raven
Here is the audio if you'd prefer to listen :) Play File (mp3 link) Eric: All right, this is Eric over here at SEO Book and today I'm fortunate enough to be joined by Taylor Pratt and Jon Henshaw from Raven SEO Tools, thanks for joining us today guys. Taylor Pratt: Yeah, thanks for having us. Jon Henshaw: Yeah, good to see ya! Eric: All right, so we just have some questions here that I think our…Permalink: http://www.seobook.com/future-seo-campaigns-jon-henshaw-taylor-pratt-raven | Date: 26 Jan 2012 | 1:50 pm EST
SEO News Headlines: Jan 20th 2012
From AdSense to SpamSense to Spam Cents
Google announced they rolled out their anti-overly-aggressive-ads algorithm. They didn't give a specific % on how much of the above the fold content can be ads, but suggest using their browser preview tool. Using that tool on Google.com's search results would of course score it as a spam site, but for some small AdSense webmasters that avoided Panda, Google may have drew first blood. Much Quicker…Permalink: http://www.seobook.com/spamsense | Date: 20 Jan 2012 | 7:57 am EST
SEO News Headlines: Jan 18th 2012
Is Google Selling Investors Private Search Data?
This is an interesting play: BBVA, Spain’s second-largest bank by assets, is teaming up with Google to use its search engine results to provide advanced forecasts of hotel and tourism demand in the country, part of a plan to market real-time economic indicators to its clients. The bank and internet group will announce on Monday a scheme called the “BBVA-Google tourism activity in Spain indicat…Permalink: http://www.seobook.com/illegal-beagle | Date: 18 Jan 2012 | 8:29 am EST
SEO News Headlines: Jan 13th 2012
Was Google Caught in a Sting Operation in Kenya?
Wow...this is pretty...um...transparent. According to this post, Google was caught scraping Mocality, calling the listed businesses, soliciting that they move to Google Get Your Business Online, disparaged the directory they were scraping in the client call, and then lied about having the permission of the directory they were scraping to try to con businesses into working with Google. A few select…Permalink: http://www.seobook.com/google-caught-sting-operation-kenya | Date: 13 Jan 2012 | 8:04 am EST
SEO News Headlines: Jan 10th 2012
Scalable Link Outreach with Gmail and Boomerang
Sometimes it's the little things in life....Boomerang for Gmail (and Outlook) is an incredibly useful, lightweight, powerful link outreach app. Link building has a special place in the SEO industry. Beyond being one of the harder skill-sets to master and acquire, link building is likely the most important element of an SEO campaign. Link building can also be the most difficult job to: Scale inter…Permalink: http://www.seobook.com/smarter-link-building-gmail-and-boomerang | Date: 10 Jan 2012 | 4:42 pm EST
SEO News Headlines: Jan 7th 2012
Transparency vs Asymmetrical Information
All things are subject to interpretation. Whichever interpretation prevails at a given time is a function of power and not truth. - Friedrich Nietzsche Everyone Except Me Should be Open Being labeled as open or transparent is a great public relations strategy. Executed effectively it gets ditto heads to feel like they are part of a movement and spread your propaganda. However actually being transp…Permalink: http://www.seobook.com/transparency | Date: 7 Jan 2012 | 9:08 pm EST
SEO News Headlines: Jan 3rd 2012
Google Affiliate Marketing Infographic
Sharing is caring! Please share :) Embed code is here. You can embed the above graphic on your website here. Have feedback? Please contribute in the comments.Permalink: http://www.seobook.com/google-affiliate-marketing-infographic | Date: 3 Jan 2012 | 10:22 pm EST
SEO News Headlines: Jan 2nd 2012
This Post is Sponsored by Google
That is what they say, typically at the bottom of the posts, in blog posts that equate Google Chrome to being the Internet & spread misinformation about how Chrome is good for small business. some of those sites are paid posts and have live links in them to Google Chrome without using nofollow & talk about SEO in the same post as well! some of those posts link to the example businesses Google was…Permalink: http://www.seobook.com/post-sponsored-google | Date: 2 Jan 2012 | 1:40 pm EST
SEO News Headlines: Dec 28th 2011
Website Auditor Review: A Full-Featured On-Page Optimization Tool
Website Auditor is one of the 4 tools found in Link-Assistant's SEO Power Suite. Website Auditor is Link-Assistant's on-page optimization tool. We recently reviewed 2 of their other tools, SEO Spyglass and Rank Tracker. You can check out the review of SEO Spyglass here and Rank Tracker here. What Does Website Auditor Do? Website Auditor crawls your entire site (or any site you want to research) a…Permalink: http://www.seobook.com/website-auditor-review-full-featured-page-optimization-tool | Date: 28 Dec 2011 | 12:11 pm EST
SEO News Headlines: Dec 27th 2011
SEO Lemons
Sharing is caring! Please share :) Embed code is here. You can embed the above graphic on your website here. Have feedback? Please contribute in the comments. Thanks to John Andrews for highlighting the above industry trend. Categories: internetPermalink: http://www.seobook.com/seo-lemons | Date: 27 Dec 2011 | 7:11 pm EST
SEO News Headlines: Dec 22nd 2011
SEO Spyglass Review: A Brand New Link Source
SEO Spyglass is one of the 4 tools Link-Assistant sells (individually) and as a part of their SEO Power Suite. We did a review of their Rank Tracker application a few months ago and we plan to review their other 2 tools in upcoming blog posts. Key Features of SEO Spyglass The core features of SEO Spyglass are: Link Research White Label Reporting Historical Link Tracking As with most software tool…Permalink: http://www.seobook.com/seo-spyglass-review-brand-new-link-source | Date: 22 Dec 2011 | 10:09 am EST
SEO News Headlines: Dec 19th 2011
Buzzstream Review: How Does it Measure Up?
Buzzstream recently rolled out a beautiful UI update and I've been impressed with their offering for awhile now. We like to review products which we ourselves use , as well as products that we feel are impressive. For me, Buzzstream fits both of those characteristics. Buzzstream is a tool that I am fully adding to my toolset for 2012 and I think you should give it a shot as well. What is Buzzstre…Permalink: http://www.seobook.com/comprehensive-review-buzzstream | Date: 19 Dec 2011 | 12:00 am EST
SEO News Headlines: Dec 9th 2011
The Decline of Organic Links Infographic
Sharing is caring! Please share :) Embed code is here. For many years it was true that SEO = links, but due to the rise of rel=nofollow, fearmongering & social media, organic links have lost much of their relative importance in many verticals. Links are still valuable in some areas of course, but where the search results are full of listings from Google.com, pushed below the fold from larger AdWor…Permalink: http://www.seobook.com/organic-links | Date: 9 Dec 2011 | 4:56 am EST
SEO News Headlines: Dec 8th 2011
Google Admits 'Organic Results' Are Filler To Pump Deceptive Ads at Consumers
Some of Google's new search results look quite alarming in terms of every single link above the fold is either a paid ad, or links to yet another Google page wrapped in ads. I have a huge monitor & it is impossible for me to click *anywhere* above the fold on some search results without going through Google's toll booth or clicking off to yet another Google ad wrapped page. (click on the image for…Permalink: http://www.seobook.com/forget-seo | Date: 8 Dec 2011 | 10:13 am EST
SEO News Headlines: Dec 6th 2011
Things Google Should Do: Recommendations From a Blackhat
There’s been quite a few posts by Aaron lately about the things Google is doing wrong, so I figured I’d help Google out and give my boys running the most dominant tech company on Earth a couple of ideas on some things I’d love to do. Who am I? I’m just an anonymous blackhat with too many ideas. You see, I lack the scale and lobbyist army to pull off giant game-changing feats, so rather tha…Permalink: http://www.seobook.com/wwgd | Date: 6 Dec 2011 | 9:43 pm EST
Google Biz Dev Beats the Google Engineers Again
Since Panda has happened I (and others) have highlighted how brands have ranked doorway pages, ranked scraped 3rd party content, padded out crap content farm content to suck in search traffic, took their market leading position & used it to deliver inferior experiences, bought out bankrupt competitors & redirected the PageRank, engaged in off-topic affiliate extension (Barnes & Noble, Overstock, O…Permalink: http://www.seobook.com/follow-the-money | Date: 6 Dec 2011 | 7:42 pm EST
SEO News Headlines: Nov 30th 2011
Google Longtail Keywords Infographic
Sharing is caring! Please share :) Embed code is here. Categories: googlePermalink: http://www.seobook.com/google-longtail-keywords-infographic | Date: 30 Nov 2011 | 11:38 pm EST
SEO News Headlines: Nov 29th 2011
The Walmartization of the Web (Literally)
Walmart is getting much more aggressive with their online strategy: With some 1.4 million employees on its U.S. payroll, Walmart's world is about as large as the state of Maine. That's massive by any standard, but when you consider how social media amplifies that number, it's not simply a huge group but an influential one. No small wonder, then, that the earth's largest employer is taking greater…Permalink: http://www.seobook.com/walmartization | Date: 29 Nov 2011 | 1:29 am EST
SEO News Headlines: Nov 28th 2011
BOTW Cyber Monday Coupon
Only a few hours left in the discount, but its a great deal. :) From their email: 50% Off all BOTW Products on Cyber Monday! Don't miss out on our biggest discount of the year! Promo Code: STUFFED50 Submit Today Get Listed at Half the Price! A directory listing in Best of the Web is a vote of confidence for your business website. Only today can you receive all the benefits of a BOTW listing at hal…Permalink: http://www.seobook.com/botw-cyber-monday-coupon | Date: 28 Nov 2011 | 7:10 pm EST
SEO News Headlines: Nov 15th 2011
Google Loves Brands
Sharing is caring! Please share :) Embed code is here. Categories: googlePermalink: http://www.seobook.com/brands | Date: 15 Nov 2011 | 9:20 am EST
SEO News Headlines: Nov 9th 2011
Cloaking: Survey Says?
In the below video Matt Cutts states that there is no such thing as white hat cloaking ... ... yet Google is testing a new ad unit where users have to fill out a survey before they can view the content. How long until the surveys include something like: did you vote in 2008 what presidential candidate did you vote for how do you feel about issue x how strongly do you feel about your opinion on xTh…Permalink: http://www.seobook.com/survey-says | Date: 9 Nov 2011 | 5:28 pm EST
SEO News Headlines: Nov 2nd 2011
Is Google Too Big To Fail?
We are better off if we ignore what Google is saying and follow one thing: Google wants more money for Google. When we make this assumption, everything Google does makes sense. Deception and doublespeak are logical and expected rather than shocking and upsetting. When it comes to scale, as pointed out with Groupon, all of these rules go out the window. If you look at the biggest advertisers, repl…Permalink: http://www.seobook.com/too-big-to-fail | Date: 2 Nov 2011 | 5:49 pm EDT
SEO News Headlines: Oct 30th 2011
Potential Usage & Brand Signals for Panda
Google collects a lot of information on individuals & can have some level of confidence if the person is a real person or not based on things like their history of email usage, if they have a credit card on file, how they interact with other high confidence real accounts, how many people are friends with them on Google+, usage of an Android cell phone, their search history, etc. Google doesn't nee…Permalink: http://www.seobook.com/potential-brand-signals | Date: 30 Oct 2011 | 9:38 pm EDT
SEO News Headlines: Oct 27th 2011
Spam? Affiliate is a 4 Letter Word
Google Hates Affiliates Years before Google broadly torched affiliates operating inside the AdWords channel I highlighted how much Google hated affiliates in their ecosystem. How was I aware of that? 2 ways: If you read any of Google's older guidelines that leaked over the years you would see a consistent disdain toward affiliate sites. This was also reflected in official advice at search engine c…Permalink: http://www.seobook.com/brand-vs-affiliate-vs-spam | Date: 27 Oct 2011 | 3:59 pm EDT
SEO News Headlines: Oct 26th 2011
Celebrities Killed The SEO Star
As the co-founder of an SEO Consultancy, my biggest hurdle in business is finding more staff. Clients are lining up at our door, we have no trouble there, it's finding the staff to work with them that becomes the issue. This may not sound like the worst dilemma for a business to face, especially during the current global economic decline, but the causation is a matter of great concern to me as bot…Permalink: http://www.seobook.com/celebrities-killed-seo-star | Date: 26 Oct 2011 | 3:39 am EDT
SEO News Headlines: Oct 20th 2011
Interview with Link Building Expert Melanie Nathan
Recently we had the pleasure of interviewing one of my favorite link building experts, Melanie Nathan. Melanie has been involved in online marketing since 2003 and is a wonderful writer on all things link building in addition to being a well-respected link builder by her peers. Melanie runs CanadianSEO, an internet marketing company based in Canada. You can check out some of her posts from the we…Permalink: http://www.seobook.com/interview-link-building-expert-melanie-nathan | Date: 20 Oct 2011 | 11:12 am EDT
SEO News Headlines: Feb 5th 2012
Do This, Not That: SEO Content Edition!
I’m sure you’ve seen those handy guides in magazines that tell you to eat 13 pretzels instead of 100 M&M’s or taco pizza instead of taco salad. This is like that, only less delicious. (But reading, like celery, has negative calories!) Here are a few ideas to help you a) use your time more efficiently [...]Follow SEJ on Twitter @sejournalPermalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/F5mbUNMPB3w/ | Date: 5 Feb 2012 | 2:00 pm EST
SEO News Headlines: Feb 3rd 2012
Easy Way to Understand Google’s Panda
There are so many myths out there about Panda and what it means. This infographic from Single Grain makes it very easy for you to understand what Panda is, what can hurt your site, link building tips and offers suggestions on what to do if your website was affected. Follow SEJ on Twitter @sejournalFollow SEJ on Twitter @sejournalPermalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/VJWs_fTas1o/ | Date: 3 Feb 2012 | 2:00 pm EST
Google Blogger URL Redirects Censor International Users
When Twitter announced they were instituting a new censorship policy, the micro-blogging platform faced an immediate and severe backlash from the majority of the web community. Now, as a result of a previously announced change to the Blogger platform that was initially announced on January 9th, the Blogger platform has also come under scrutiny. The [...]Follow SEJ on Twitter @sejournalPermalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/eMkztlnKuj0/ | Date: 3 Feb 2012 | 1:00 pm EST
Opinion: What can go wrong in social media?
There are loads of companies, be it small or large, itching to dive into social media platforms. But before you jump into the water, you need to ask yourself ‘do you really understand social media?’ Please don’t tell me “it’s basically registering on twitter or create a Facebook page.” No, it’s definitely not. Although they [...]Follow SEJ on Twitter @sejournalPermalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/UWmBJofNN-M/ | Date: 3 Feb 2012 | 12:00 pm EST
Who Will Win Super Bowl 46? [POLL]
Follow SEJ on Twitter @sejournalFollow SEJ on Twitter @sejournalPermalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/EQ1iDwBFOus/ | Date: 3 Feb 2012 | 9:00 am EST
Marketing Mayhem in the Hotel Booking Space
If there is any more dynamic and competitive marketing niche online than travel and hospitality, even the casual observer would have a hard time noticing it. If only there was a way to discern just where the many online business are headed. Well, maybe by noting some significant ones, along with their latest news, we [...]Follow SEJ on Twitter @sejournalPermalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/FfXcc7KjkmI/ | Date: 3 Feb 2012 | 7:02 am EST
SEO News Headlines: Feb 2nd 2012
What Marketers Can Learn from Procter and Gamble and Old Spice SEM
Procter and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers. Per the CEO Robert McDonald, “As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent… In the digital space, with [...]Follow SEJ on Twitter @sejournalPermalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/AKmNDHbqYV8/ | Date: 2 Feb 2012 | 2:00 pm EST
How To Get Hired At A Top SEO Agency Part 4: What Not to Do in An Interview
See Part 1 and Part 2: What most applicants are lacking and Part 3: Rocking The Interview. The last question I asked our panel of SEO experts was “What is your best interview story Good, bad or funny?” Four of the five SEO experts told experiences of things that you should not do in an [...]Follow SEJ on Twitter @sejournalPermalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/D3ZitQsp-iw/ | Date: 2 Feb 2012 | 12:00 pm EST
…Because Most SEOs Don’t Know What Strategy Means
There seems to be some confusion when people talk about SEO strategies that could lead to problems for your own efforts…and your clients. What’s interesting is this confusion seems to be created and sustained not by people who don’t know what they are talking about, but the very people who should know what they are [...]Follow SEJ on Twitter @sejournalPermalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/b91-Erb-3oQ/ | Date: 2 Feb 2012 | 9:00 am EST
Pinterest the Referral Giant: New Site Driving More Traffic than Google+, YouTube, and LinkedIn Combined [INFOGRAPHIC]
In addition to recently winning the Crunchie for Best New Startup of 2011, a new study by shareaholic is now indicating that Pinterest is driving more referral traffic than Google Plus, LinkedIn, and YouTube combined. The study, which examined aggregated data for over 200,000 web publishers with a reach of over 260 million unique monthly [...]Follow SEJ on Twitter @sejournalPermalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/JavtJVOWlXo/ | Date: 2 Feb 2012 | 8:00 am EST
SEO News Headlines: Feb 3rd 2012
Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic
Facebook in Numbers: Prior to the IPO The big news in social media and business this week is Facebook’s new IPO. This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public. Highlights include: In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/Oku28IHn8mQ/ | Date: 3 Feb 2012 | 7:55 am EST
SEO News Headlines: Feb 2nd 2012
Essential Shifts in Online Marketing: Are You On Board? Are You Optimized?
I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to move at a slower pace than the digital world is evolving. Take for example, the notion of Search Engine Optimization (SEO). It’s been around for about 15 years [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/5yta3TA5T5U/ | Date: 2 Feb 2012 | 10:21 am EST
SEO News Headlines: Feb 1st 2012
Blogger Relations: Push or Pull? How to Get Bloggers to Mention Your Brand
Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk about them. It’s a great question because mentions and links from influential content sources are priceless for credibility, awareness and in particular, social SEO. This is a topic close to home [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/WxqkfINBpIY/ | Date: 1 Feb 2012 | 12:38 pm EST
SEO News Headlines: Jan 31st 2012
Getting Your Internet Marketing Dream Job: How to Interview & Succeed at a Top Agency
Today marks my 4 month anniversary at TopRank Online Marketing and almost 5 years in the online marketing industry. It has been a goal of mine to learn as much as I possibly can from those who know the industry best. In this seemingly short amount of time I have received, and continue to receive [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/EEKc44F2A7I/ | Date: 31 Jan 2012 | 6:30 am EST
SEO News Headlines: Jan 30th 2012
Google+ Optimization vs. Community Building: Pros & Cons of Google SPYW
Initially I looked at Google+ the same as other Google social projects like Wave and Orkut. But the more I use Google+ the more I like it. Maybe it’s the network effect because others are using it more too. I often find content and insights shared on G+ that I don’t find elsewhere. While the [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/WAYWkEcX5BQ/ | Date: 30 Jan 2012 | 6:00 am EST
SEO News Headlines: Jan 27th 2012
Online Marketing News: Women Dominate Community Management, Google Privacy, FBI Social, Twitter Censorship, McD Hashtag Gone Wrong
The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web. What should you know about the current state of this position? 67% of Community Managers work for a brand The most popular city for Community Managers is New York [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/WmHXUgDjqqg/ | Date: 27 Jan 2012 | 6:40 am EST
SEO News Headlines: Jan 26th 2012
5 Basic SEO Troubleshooting Tips for Content Marketers
This post is a preview of a new downloadable guide I will be offering for those who pre-order Optimize by March 13, 2012. The full guide will have screenshots, examples and more “SEO Deep Dive” advice. If you want the full, illustrated Content Marketing SEO Troubleshooting Guide, visit OptimizeBook.com to pre-order and subscribe to our mailing list [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/vqE1z3-HI2U/ | Date: 26 Jan 2012 | 10:34 am EST
SEO News Headlines: Jan 24th 2012
Optimize Your Social Media Schedule: 4 Tips for Avoiding the Social Media Time Suck
Making the time to execute on a social media strategy can rattle even the most experienced marketers. Unlike traditional marketing, social media marketing can present many different challenges and distractions. According to a study by eMarketer 73% of marketers say finding the time to create content as their biggest marketing challenge. I recently ran a [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/5uzakSYSHn8/ | Date: 24 Jan 2012 | 7:56 am EST
SEO News Headlines: Jan 23rd 2012
11 Ways to Get Smarter & Stay Current in a World of Social Information Overload
Online Marketing is all about information. And people. Making connections that solve marketing problems in today’s environment of social and technological innovation can be challenging. Like many readers of this blog, a big part of what I do as an Internet Marketer centers around being able to consume large amounts of information or better, the [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/S94ZlGBkTOo/ | Date: 23 Jan 2012 | 7:41 am EST
SEO News Headlines: Jan 20th 2012
Online Marketing News: Say NOPA to SOPA, Google+ Strikes Again, Coca Cola “Gets It”, Twitter Gobbles Up Summify
The Social Job Seekers The social media job market is hot! This infographic visualizes the 2011 Social Job Seeker Survey that was conducted by Jobvite. It examines who the job seekers are and how they are utilizing social media to find jobs. Some interesting statistics you may not be aware of: 61% of all employed Americans [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/ENe7OVyxaZI/ | Date: 20 Jan 2012 | 7:31 am EST
SEO News Headlines: Jan 19th 2012
4 Things Lady Gaga Can Teach Us About Social Media PR & Online Influence
Lady Gaga is the definition of an influencer offline and online; her music, fashion sense, and passion for social causes have spread around the world in only a few short years. Love her, like her or hate her, you know who she is and you’ve probably heard more than one of her songs. When searching [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/Xkg4t5Gsos4/ | Date: 19 Jan 2012 | 7:24 am EST
SEO News Headlines: Jan 17th 2012
Google+ for Business: 5 Things Marketing Professionals Should Know About Google+
Google+ has been on the lips of every online marketing professional since early 2011. With a base that has now passed 62 million users and the integration of Google+ into Google search, it has become clear that Google+ is here to stay. As this new social platform continues to evolve it may be difficult to keep up [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/fjfUrkEZCcI/ | Date: 17 Jan 2012 | 11:03 am EST
SEO News Headlines: Jan 16th 2012
Social Media & Blogging Listmania with Curated Resources & Lists
Being included on a popular list of credible resources like our own BIGLIST of top Marketing Blogs or one of the many other collections of useful resources posted online can feel pretty satisfying, validating the hard work many are putting in to their business blogs. Great lists get socially shared, linked, and emailed, giving those included [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/m6dwpNaWZgs/ | Date: 16 Jan 2012 | 6:15 am EST
SEO News Headlines: Jan 13th 2012
Online Marketing News: Google+ Search, $10 per Twitter Follower, Facebook 1 Billion Users, Foursquare Search Engine, Social ROI: No, Really!
Search, plus Your World The big news this week centers around the changes that Google has rolled out related to Google+ integration with search, which as the tech press buzzing. Google is aiming to bring users additional search functionality that is incorporated with their Google+ profiles. The official Google blog states that “you should be able [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/cGG9ibRLp1c/ | Date: 13 Jan 2012 | 7:32 am EST
SEO News Headlines: Jan 12th 2012
5 Marketing Tips for Improving Customer Relationships & ROI With Better Communications
As marketers and sales professionals there is no doubt that we are focused on obtaining new customers and increasing awareness within targeted market segments. However, we must also consider the lifetime value of our existing customers and how marketing communications can contribute to that relationship. Taking the time to examine what kind of communications can [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/g6I6FBKqDaA/ | Date: 12 Jan 2012 | 7:35 am EST
SEO News Headlines: Jan 11th 2012
What Google Personalized Search plus Your World Means for Marketing – SEO Tips
Google Personalized Search rolled out yesterday revealing a change as significant as Universal Search in 2007. Unlike the major change that brought images, video thumbnails, news and blog posts within search results for all, the Google plus Your World changes are only visibile when logged into Google. There are many stories to be told here, [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/rag0dDLsAxM/ | Date: 11 Jan 2012 | 7:53 am EST
SEO News Headlines: Jan 10th 2012
Technology Marketing: Is Your B2B Social Media Strategy Sending Mixed Signals?
As a B2B organization with a focus on technology, you may believe that you are facing additional obstacles that your B2C counterparts are not. Many of you have tried to implement social media in the past without much success. However, you may still believe that B2C companies have it easier because they have a direct [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/C0MdU8ge7tI/ | Date: 10 Jan 2012 | 6:16 am EST
SEO News Headlines: Jan 9th 2012
Convergence & Integration of Content Marketing with Social Media & SEO
This post is about Congratulations, Convergence and Content. First off, congrats to Aaron Kahlow on his great news, I’m sure UBM TechWeb will be pleased with OMS, it’s an impressive event with a great following. Speaking of OMS, despite the wimpiest Minnesota Winter in years, February is a fine time to go somewhere warm and [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/9Sr5DkazY_4/ | Date: 9 Jan 2012 | 10:13 am EST
SEO News Headlines: Jan 6th 2012
Online Marketing News: Google+ Who?, Know Thy Customer, Social Media Law, TopRank Team News
Who’s Using Google+? The launch of Google+ in 2011 has put Google in the social networking boxing ring. When it comes to user statistics some of them may surprise you. This infographic by Flowtown shares some interesting information about the increasingly popular social media site. 63% of users are male Only 17% of users are [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/JJGw7aLPcxc/ | Date: 6 Jan 2012 | 7:24 am EST
SEO News Headlines: Jan 5th 2012
3 Ways to Optimize Images: Search, Social Media & User Experience
From Marketing to PR, digital assets are an essential part of the content used to tell stories and communicate brand messages. For publishers and public relations professionals, optimizing the images used in news stories and press releases can have an important impact on visibility in search engines. Images not only add flavor to news content, [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/SVY4138SLyg/ | Date: 5 Jan 2012 | 6:56 am EST
SEO News Headlines: Feb 1st 2012
11 tips for a better Facebook ad campaign
As I have found out the hard way, Facebook ad production is extremely labour-intensive. Therefore it is imperative that you incorporate an effective ad production workflow to best utilise your ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 11 tips for a better Facebook ad campaign Related posts: Facebook Power Editor: S…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/XYnMWss2FAs/11-tips-for-a-better-facebook-ad-campaign.html | Date: 1 Feb 2012 | 8:31 am EST
SEO News Headlines: Jan 31st 2012
Will HTML5 Boost My Rankings?
It would be fair to say that pretty much every major change to the online environment is greeted with the same two questions by the vast majority of the SEO ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Will HTML5 Boost My Rankings? Related posts: Experiment: Do Google +1s Impact Your Rankings? The Hidden Motives for D…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/10l3hTLPqus/html5-seo.html | Date: 31 Jan 2012 | 7:56 am EST
SEO News Headlines: Jan 30th 2012
Android Fails to Render URLs with Dashes Via Bit.ly
Android platform is not able to render URLs shortened by bit.ly, which include dashes in blog post titles. To guarantee all users can read your posts via mobiles, be sure ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Android Fails to Render URLs with Dashes Via Bit.ly Related posts: Product URLs – a Duplicate Conte…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/vbkLdLzJ5as/android-fails-to-render-urls-with-dashes-via-bit-ly.html | Date: 30 Jan 2012 | 8:41 am EST
SEO News Headlines: Jan 29th 2012
15% Discount Code for SMX Advanced London 2012
Once again, we are proud to be a blog partner for the SMX Advanced London 2012 conference. The event takes place on 15-16th May 2012 at Chelsea Football Club – ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 15% Discount Code for SMX Advanced London 2012 Related posts: UK Search Conference Calendar – 2012 What’s Yo…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/y6ah2RScq4E/15-discount-code-for-smx-advanced-london-2010.html | Date: 29 Jan 2012 | 8:00 pm EST
SEO News Headlines: Jan 27th 2012
Foursquare 2012 | Experience, Thoughts and 6 Immense Tips for Your Business
My Foursquare Experience so far… Like many other people over the past few months I have been using Foursquare quite a bit, as shown below. I have knocked up quite ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Foursquare 2012 | Experience, Thoughts and 6 Immense Tips for Your Business Related posts: 30 SEO Resolutio…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/7WvQxFSxM1g/foursquare-2012-experience-thoughts-and-6-immense-tips-for-your-business.html | Date: 27 Jan 2012 | 9:32 am EST
SEO News Headlines: Jan 26th 2012
What Could Google’s New Privacy Policy Mean for PPC?
Earlier in the week Google announced changes to its privacy policies. The main changes are that: Now nearly all Google products are covered by one privacy policy. Information you give ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Could Google’s New Privacy Policy Mean for PPC? Related posts: Privacy Policy Googl…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/vPf3Ap9KnAg/what-could-googles-new-privacy-policy-mean-for-ppc.html | Date: 26 Jan 2012 | 11:33 am EST
SEO News Headlines: Jan 24th 2012
What Brands Need To Know About Google+ Pages
The recent integration of social and search at Google marks a huge change in how information on the internet will be presented to us. When a logged in user now ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Brands Need To Know About Google+ Pages Related posts: Where is Google Going with Google+ Pages? What Signals…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/jQq8gxCHzNk/what-brands-need-to-know-about-google-pages.html | Date: 24 Jan 2012 | 9:25 am EST
SEO News Headlines: Jan 20th 2012
Did Google Just Roll-Out Panda 3.2 (2012 Edition)?
Yesterday Google announced a new page layout algorithm update – this is a landing page quality update, which looks at “the layout of a webpage and the amount of content ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Did Google Just Roll-Out Panda 3.2 (2012 Edition)? Related posts: 30+ Google Quality/Panda Update Res…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/m99M53_AoBM/did-google-just-roll-out-panda-3-2-2012-edition.html | Date: 20 Jan 2012 | 5:26 am EST
SEO News Headlines: Jan 18th 2012
Time Management for SEO
Over the last few months I have been trying to work on improving my time management skills, not only at work but in my personal life as well. I am ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Time Management for SEO Related posts: 30 Efficient Web Tools that Save Time and Make Money for Power Users SEOs – time to br…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/rTfm5d2Cb04/time-management-for-seo.html | Date: 18 Jan 2012 | 5:23 pm EST
SEO News Headlines: Jan 17th 2012
Why SEOs should be conducting user testing research
‘Build websites for users, not search engines’ is the advice continually propounded by insiders at Google. As SEOs, we’re used to looking at websites and analysing how they would be ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why SEOs should be conducting user testing research Related posts: How to Use Google C…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/uhv7lU9riN8/why-seos-should-be-conducting-user-testing-research.html | Date: 17 Jan 2012 | 10:07 am EST
SEO News Headlines: Jan 16th 2012
How Is adCenter Different to AdWords?
So you’re advertising on Google, but you want to branch out to Bing? There’s a new audience for you there, with less competition and less cost! Microsoft adCenter is in ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How Is adCenter Different to AdWords? Related posts: 59% Say ROI from Google AdWords Remarketing Outw…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/FDdqQIXwZtI/how-is-adcenter-different-to-adwords.html | Date: 16 Jan 2012 | 9:08 am EST
Chelsea Blacker Joins SEOptimise London Team
We’ve been quietly working away on a few things here at SEOptimise during the last couple of months, so it’s probably about time we made a couple of announcements! Firstly, ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Chelsea Blacker Joins SEOptimise London Team Related posts: SEOptimise expands into London with n…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/ZsUUFkS4lsg/chelsea-blacker-joins-seoptimise-london-team.html | Date: 16 Jan 2012 | 4:35 am EST
SEO News Headlines: Jan 13th 2012
A Collection of 47 Helpful Google Search Operator Queries
To be honest, from my school days of using Google right up to today, the search engine giant has not once stopped impressing me. From its algorithmic updates ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. A Collection of 47 Helpful Google Search Operator Queries Related posts: Introducing the new Verbatim search t…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/W_cZtHGaXdw/a-collection-of-47-helpful-google-search-operator-queries.html | Date: 13 Jan 2012 | 9:19 am EST
30 SEO Resolutions for 2012
* Like most people, SEO practitioners reflect on the past year and attempt to improve their skills in the new year. If you haven’t made up your mind what exactly ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 SEO Resolutions for 2012 Related posts: 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, We…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/_Kt9vBaghNI/30-seo-resolutions-for-2012.html | Date: 13 Jan 2012 | 9:05 am EST
SEO News Headlines: Jan 12th 2012
What Signals Are Google Sending About Image Search?
In recent months, Google has made a distinct effort to publicly communicate the small changes they have been making to their algorithms. In a bid to appear more transparent, Google ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Signals Are Google Sending About Image Search? Related posts: Google Test: Multiple Me…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/NaeC0yINPDM/what-signals-are-google-sending-about-image-search.html | Date: 12 Jan 2012 | 8:21 am EST
SEO News Headlines: Jan 11th 2012
How Google Search Plus Your World Will Impact SEO
You’ve probably heard by now that Google announced the roll out of social search yesterday, dubbed ‘Search, Plus Your World’. There has been vast speculation about Google’s motives, with the ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How Google Search Plus Your World Will Impact SEO Related posts: Experiment…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/pcEXVJbZegY/how-google-plus-your-world-will-impact-seo.html | Date: 11 Jan 2012 | 9:28 am EST
SEO News Headlines: Jan 10th 2012
How we Identified and Rectified Malicious Linking
Last year, during a chat with one of the @seoptimise twitter followers, they mentioned a post on SEJ about how it is a myth that bad links can get your ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How we Identified and Rectified Malicious Linking Related posts: Linking Out Instead of Link Building to Rank in Google Wh…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/8vUHKbHoGng/how-we-identified-and-rectified-malicious-linking.html | Date: 10 Jan 2012 | 9:06 am EST
SEO News Headlines: Jan 6th 2012
UK Search Conference Calendar – 2012
It’s that time of year again, where everyone is starting to think about which UK search conferences and events to attend. So for 2012, I’ve put together a conference calendar ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. UK Search Conference Calendar – 2012 Related posts: What is your favourite UK search conferen…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/uXjsYf9mfhc/uk-search-conference-calendar-2012.html | Date: 6 Jan 2012 | 5:11 am EST
SEO News Headlines: Jan 5th 2012
5 Ways a Client Can Sabotage SEO
Running an SEO project smoothly and effectively requires juggling many skills: creativity, proactivity, effective time management and organisation, to name just a few. But I would argue that one of ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 5 Ways a Client Can Sabotage SEO Related posts: Improve Your Client Report…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/aaeUqQDyYmA/5-ways-a-client-can-sabotage-seo.html | Date: 5 Jan 2012 | 10:17 am EST
SEO News Headlines: Dec 22nd 2011
To blog comment or not to blog comment? 65% say YES to blog commenting!
Blog comments: quick link building win or spam-tastic black hat method you wouldn’t touch with a barge pole? I wanted to find out what the general consensus was on this ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. To blog comment or not to blog comment? 65% say YES to blog commenting! Related posts: SEOptimise Blo…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/slQUHj_iVv4/to-blog-comment-or-not-to-blog-comment-65-say-yes-to-blog-commenting.html | Date: 22 Dec 2011 | 9:01 am EST
SEO News Headlines:
Daily Search Forum Recap: February 3, 2012
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/MYQFUftR4h0/recap-02-03-2012-14679.html | Date:
Video Recap of Weekly Search Buzz :: February 3, 2012
This week at the Search Engine Roundtable I posted the monthly Google webmaster report. Google rich snippets are showing up from...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/B-WWVsdZS-s/video-02-03-2012-14680.html | Date:
Several Week Delays For Google News Inclusion
A Google News Help thread has Erik from Google saying it can take several weeks for Google to review your publication for inclusion into Google News. Erik S. said depending on the volume of inclusion requests we receive...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/eN53gXyI68o/google-news-submission-14678.html | Date:
Wanted: Searches By Tablet Users On Google Keyword Tool
Bryson Meunier, one of the most vocal people on mobile search topics and someone who disagrees with me on mobile SEO techniques in some areas...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/y0_528tAEoQ/google-keyword-tool-needs-tablet-searches-14677.html | Date:
Top Contributors Hosting Google+ Hangout
Moritz Tolxdorff announced on Google+ that the top contributors in the forums are hosting a Google+ hangout to answer questions on Google+. He said...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/TOp4wQl_ezs/google-hangout-tc-14676.html | Date:
Zuckerberg's IPO Desk Sign
Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/lmEZvelxkf4/zuckerbergs-ipo-desk-sign-14675.html | Date:
Daily Search Forum Recap: February 2, 2012
Here is a recap of what happened in the search forums today...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/Eytp16Nts7o/recap-02-02-2012-14674.html | Date:
Bruce Clay Lets The SEM Industry Down
When you say the name Bruce Clay and you are someone who reads this blog, you know who I am talking about...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/EUNGZasPy1k/bruce-clay-industry-14673.html | Date:
February 2012 Google Webmaster Report
In January, we had Google release a major update to their personalized results with Search Plus Your World. We had a new Panda release...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/HDYwDzDv2Zw/february-2012-google-report-14672.html | Date:
France Fines Google For Not Charging For Google Maps
Google was fined $660,000 in France over unfair competitive practices with Google Maps. The AFP has the crazy news: In a ruling Tuesday...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/ml9nHhbkEXY/google-maps-france-fine-14671.html | Date:
Google Says Most Invalid Clicks Come From Publishers
Google AdWords representative, Laura, said in a Google AdWords Help thread that the main reason there are invalid clicks on ads is due to publishers.Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/zNRDWL2YdWY/google-invalid-adsense-clicks-14670.html | Date:
Facebook IPO: Zuckerberg's $499,999 Salary Cut
As expected, Facebook filed their IPO registration with the SEC. The numbers are fascinating...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/Fu_6jBAXVU0/facebook-ipo-14669.html | Date:
Students Surprise SEO Teacher With Google Cake
Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/KHPZx6ezXoM/seo-google-cake-14668.html | Date:
Daily Search Forum Recap: February 1, 2012
Here is a recap of what happened in the search forums today...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/2m1lV6dmS_E/recap-02-01-2012-14667.html | Date:
Bing Now Including Full Articles On Bing Results
Search for [gout] on Bing and you will see a brand new feature in the search results. Bing now will show you the full article and content from some partner third-party sites directly on Bing...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/c8AR4BwRfuw/bing-read-full-article-on-bing-14666.html | Date:
SEO News Headlines: Jan 27th 2012
When Things Change, They’re Actually Different
Turmoil is all around us, old assumptions no longer valid. Richard Florida deftly lays out the scenario for the current economic and spatial Great Reset. Bob Garfield outlines the Chaos Scenario in traditional media and advertising (upon which I comment favorably here). Friendly, iron-fist in a velvet glove American liberalism-cum-imperialism is laid to waste in [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/lfV1Lgv09Vc/ | Date: 27 Jan 2012 | 12:37 pm EST
SEO News Headlines: Jan 24th 2012
AdWords, Declining Click Prices (CPC’s), and Interface Optics: Two Theories
Google’s recent financial results weren’t nearly as bad as the markets seemed to think. By any rational standard, once again they turned in a strong Q4 and strong YOY growth. Earnings were very solid. All they did was miss Wall Street expectations slightly. If revenues and profits were up sharply — but below expectations — [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/5_S8NthYXKo/ | Date: 24 Jan 2012 | 2:25 pm EST
SEO News Headlines: Jan 17th 2012
So are Google Search results crap, or aren’t they?
The latest debates over Google Search results, search quality, antitrust, and other drama are only the latest in a long period of rapid change for Google in the search arena. That period, pretty much the past seven years, has been marked by (a) growth in new technology and soft innovations intended to handle the scale [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/xXGOpGBvTEc/ | Date: 17 Jan 2012 | 2:02 pm EST
SEO News Headlines: Jan 9th 2012
A Website is Like a Company, and Vice-Versa. Post-Revolution,There Really is No ‘Revert’
You’ve been through it. Everyone you know has probably been through it, at some point. Your website and the platform is built on are now five (or, aaaghh! seven or eight!) years old, and your website redesign and relaunch are long overdue. But what pain are you going to endure, and how much money will [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/MpbbBZ_piPk/ | Date: 9 Jan 2012 | 5:55 pm EST
SEO News Headlines: Dec 6th 2011
Dear Touchy-Feelies: Once Again, A Reminder… Most of the Internet is Free
Facebook is free, essentially for three reasons: People pay for apps and games, and Facebook’s cut of that subsidizes the platform You view and/or click on ads, and that also subsidizes the platform 9-figure investments have allowed Facebook to “undermonetize” its huge investment in creating and supporting the user experience A fourth reason: you, the [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/6voDy9KLeSc/ | Date: 6 Dec 2011 | 4:37 pm EST
SEO News Headlines: Dec 1st 2011
Words Ad Agencies Use
Legendary. Epic. etc. You may have noticed a lot of adjectives like this strangely appearing in TV ads. Even for products like aluminum siding and arthritis medication. Why? Because somewhere between Fast Times at Ridgemont High and the 40-Year-Old Virgin, a great idea got lost. The idea that ads are for the people viewing them. [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/WTe-5pYb4s4/ | Date: 1 Dec 2011 | 7:16 pm EST
SEO News Headlines: Nov 22nd 2011
Who Pissed in [Everyone's] Cornflakes?
Have you ever read a comments section for a major news source? (I know you have.) Yikes! The problem seems to be particularly bad in Canada. There are a handful of companies/players that seem to be the “official” and authoritative sources of news for the nation. So the volume of comments major stories attract is [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/cjE41bmNqs8/ | Date: 22 Nov 2011 | 4:43 pm EST
SEO News Headlines: Nov 21st 2011
The Value of Trust: Average Order Value by Audience
Back when Overture (previously GoTo.com, later became Yahoo Search Marketing) was preparing its prospectus for an initial public offering, the company spoke often of the paid clicks (to which by now we’ve become so accustomed) as “paid introductions.” It was a good choice of language. With the recent growth in and precision of the [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/mxrAesed82Y/ | Date: 21 Nov 2011 | 4:03 pm EST
SEO News Headlines: Nov 7th 2011
7 Tips to Filter Out Lame Searches
In a recent column, I explained that ad formats and copy can send meta messages beyond what is literally conveyed in the text. You aren’t just trying to “convince” a pre-digested subset of willing buyers, but rather, you’re engaged in a sorting exercise whereby users measure you for “fit” as their eyes flit across a [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/6m3yE-fSRNA/ | Date: 7 Nov 2011 | 11:47 am EST
SEO News Headlines: Oct 28th 2011
Fix Your Marketing, Fix Your Reputation
I just came across a recent story outlining how, in a certain Canadian jurisdiction, a dozen energy companies were fined for deceptive sales practices. A dozen companies. That’s, like, nearly all of ‘em. On the list was one of the two largest firms. Also on the list, several green energy firms with otherwise stellar reputations. [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/xNDFv46SHN0/ | Date: 28 Oct 2011 | 11:12 am EDT
SEO News Headlines: Jan 1st 2012
AdWords Coupon Codes – Common Problems and Questions
Google recently sent out promotional coupon codes to all of its Google Analytics users for use in AdWords, as a way to encourage website owners to try out AdWords. Often third parties such as web hosting companies or other online businesses will offer similar coupon codes (often these will come with their own set [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/Sz3r2VT4TGw/ | Date: 1 Jan 2012 | 8:30 pm EST
SEO News Headlines: Dec 20th 2011
The Easy Way To Use Google Analytics to Improve Your Website & Get More Customers
Many website owners install Google Analytics in an attempt to gauge the success or failure of their online ventures. Unfortunately, it is all too easy to become overwhelmed by the data available, and to ignore the truly valuable statistics and the relationships between them. It is also very easy to focus too heavily on metrics [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/WbG_qm4lQY4/ | Date: 20 Dec 2011 | 10:50 am EST
SEO News Headlines: Jul 20th 2011
How to Maximize Your Click-Through Rate and Add More Control to Your Landing Pages Using Ad Sitelinks
In the organic search listings you’re probably familiar with Sitelinks. They are the collection of links that appear below the search result for your website, and they link to the main pages of your site. Sitelinks are there to help users navigate your site. They are created by analyzing the link structure of your site [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/rASvWR8hUsY/ | Date: 20 Jul 2011 | 5:35 am EDT
SEO News Headlines: Jul 6th 2010
Google Global Extension For Chrome
Last week, due to popular demand, we quietly released the beta version of our Google Global extension. We have had some really encouraging feedback from you guys like “The only reason I’m still using Firefox is because of your extension”. Well now you can finally let Firefox go :) The extension, while still in beta [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/o76haHD0eEs/ | Date: 6 Jul 2010 | 2:25 pm EDT
SEO News Headlines: Jun 1st 2010
View From The Other Side Of The May Day Update
A post about the Google MayDay update, how it has impacted countless webmasters, site owners and businesses and how it can be easily resolved... By getting back to basics.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/kYfrqLnYP_4/ | Date: 1 Jun 2010 | 9:52 am EDT
SEO News Headlines: May 12th 2010
The Newest Member Of The Redfly Team
A blog post about our the latest member to the RedFly family. Sinéad Cochrane, Irish tech blogger of the year 2010, research junkie and all round lovely lady joins the ranks of the RedFly team and we're all super excited to have her on board.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/blME5UJuWx8/ | Date: 12 May 2010 | 12:00 pm EDT
SEO News Headlines: Apr 29th 2010
Redfly Ireland’s First Google AdWords Certified Partner
Redfly has become Ireland's very first Google AdWords Certified Partner. After years of experience, managing millions of dollars/euros of our clients spend, we have now moved from being an AdWords Qualified Company to the first AdWords Certified Partner.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/AmikQf2lO50/ | Date: 29 Apr 2010 | 1:35 pm EDT
SEO News Headlines: Mar 16th 2010
Google Global Firefox Extension Version 2.2
It’s been a while since our last Google Global update. We’ve been kicked into gear by the forceful upgrade of Firefox to 3.6 lately too. For those of you who have been holding off upgrading Firefox to the latest and greatest version so you could continue to use Google Global, the wait is over. Today [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/gyX9HwI6F0k/ | Date: 16 Mar 2010 | 6:37 pm EDT
SEO News Headlines: Mar 2nd 2010
What Every AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide
A lengthy and detailed post, that goes into quite a bit of detail on the subject of the Google AdWords Quality Score and methods on improving Quality Score. This post details the reasons behind Quality Score, the detailed Quality Score factors as well many ways to improve on each of the many factors. It also goes into detail on how to troubleshoot the most common QS problems and defines the subtle…Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/1_l5jAfaLhk/ | Date: 2 Mar 2010 | 11:49 am EST
SEO News Headlines: Feb 19th 2010
Mulley Communications Online PR Workshop
On Saturday, the 23rd of January, I attended an online PR workshop run by Damien Mulley from Online PR Company, Mulley Communications. I’m a little late to the party, but that’s only because I had to rush out and buy seasons 1-6 of The West Wing and watch them all back-to-back. Thanks Damien! The Workshop [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/sIRZqViQiZ0/ | Date: 19 Feb 2010 | 7:19 pm EST
SEO News Headlines: Feb 12th 2010
The RedFly 2010 Marketing Conference & Event Schedule
Want to meet with us in 2010? The Redfly team will be traveling the globe to attend a wide verity of Internet marketing and blogging events in 2010. Why not get in touch if you're at any of the same events or even nearby and we can go for coffee or just shoot the breeze?Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/JwtlULXmImM/ | Date: 12 Feb 2010 | 8:00 am EST
SEO News Headlines: Dec 8th 2009
Geo Target Your Way To A Higher CTR & Quality Score
A post about using AdWords Geo Targeting to improve your quality score. By using searchers location below your AdWords ad you can increase CTR dramatically and by proxy, increase your quality score.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/adE3m0C7yS4/ | Date: 8 Dec 2009 | 1:02 pm EST
SEO News Headlines: Nov 25th 2009
Google To Become The World’s Biggest Search Affiliate?
In this post I examine the recent changes Google has made to it's paid search offering, the loss of some visibility in certain types of organic search results and the motive behind the recent ditching of many types of paid search affiliates that have grown Google to the beast it is today.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/GDbD0iIGJqQ/ | Date: 25 Nov 2009 | 11:04 am EST
SEO News Headlines: Nov 19th 2009
How AdWords Can Be The Best SEO Tool In Your Arsenal
A post with examples of how AdWords can be used as an incredibly effective SEO tool in many ways. From accurate keyword research data to media buying and testing creatives.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/KhE9EgKLH40/ | Date: 19 Nov 2009 | 2:10 pm EST
SEO News Headlines: Nov 13th 2009
Website Redesign – A Sometimes Essential SEO Tactic
A post discussing the increasing trend towards website redesign as a prerequisite to any effective SEO campaign. Arnold discusses factors such as how having a current poor conversion rate can render an effective targeted traffic increase irrelevant.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/RrocwXsD_Zg/ | Date: 13 Nov 2009 | 4:55 pm EST
SEO News Headlines: Aug 24th 2009
Search Engine Ranking Checkers – Why They Still Matter
A post about search engine ranking checkers, organic SEO monitoring and the need to track many long tail keywords.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/-RObjLlNuBw/ | Date: 24 Aug 2009 | 2:19 pm EDT
SEO News Headlines: Aug 13th 2009
Is Your Business Model In Line With Google’s?
A post about how Google has dealt a death blow to advertisers using AdWords for affiliate marketing in the form of a Google Slap and what you can do to avoid your legitimate business getting caught in the crossfire.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/94qRhxltfSA/ | Date: 13 Aug 2009 | 5:57 am EDT
SEO News Headlines: Mar 12th 2009
How AdWords Determines How Much You Pay Per Click
Google's Chief Economist, Hal Varian has posted a fantastic video that simplifies the whole system and makes it easy for anyone to understand. We dissect each individual component of quality score and show you step by step how to improve your overall score.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/sBCt2UZ29S4/ | Date: 12 Mar 2009 | 1:52 pm EDT
SEO News Headlines: Feb 26th 2009
Introducing The New AdWords Networks (Placements) View
Post detailing some of the great new features of the new AdWords beta interface including content network placement tools and the new ajax interface.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/cp_0g-Rm0m0/ | Date: 26 Feb 2009 | 11:00 am EST
SEO News Headlines: Feb 2nd 2009
5 More Ways to Improve CTR
A follow on post on different methods to increase not only Adwords, YSM and MSN click through rates, but organic SERP click through rates too along with examples of each.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/-pfFdwQMwvo/ | Date: 2 Feb 2009 | 5:23 am EST
SEO News Headlines: Jul 15th 2008
How To Use The Content Network To Invest In Domains
A detailed article on using placement performance reports from the google content network to source domains with ROI to invest in. The article goes into specifics on how to run a placement performance report within adwords to get conversion data on parked and for sale domains.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/8JIWV9Mnf5g/ | Date: 15 Jul 2008 | 10:25 am EDT
SEO News Headlines: Jul 9th 2008
RedFly Interview With Aaron Wall Of SEO Book
An interview with the man who literally wrote the book on Search Engine Optimisation. Dave Davis from RedFly asks Aaron Wall some burning SEO questions relative to the state of the 2008-2009 web.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/vwaiibqWqqw/ | Date: 9 Jul 2008 | 3:19 pm EDT
SEO News Headlines: Jul 5th 2008
Should You Jump Into Social Networks to Promote Your Business?
There’s a lot of buzz in the online PR world about social networking, whether that be traditional social networks like Myspace and Facebook or social networking through microblogging services such as Twitter. Should you jump into social networking to promote your business? And if so, with so many options available, how do you choose which [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/Nk-wx8Arl6Q/ | Date: 5 Jul 2008 | 3:34 pm EDT
SEO News Headlines: Jul 1st 2008
Free $100 Facebook Coupon Courtesy Of Redfly
For those of you who are not advertising on Facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters. As part of the Visa Business promotion, Visa are offering $100 USD in advertising credit to facebook users/advertisers. To get the [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/VbPxwQWt6tI/ | Date: 1 Jul 2008 | 5:55 am EDT
SEO News Headlines: Apr 30th 2008
Use PPC To Dominate Your Typo SEO Landscape
PPC advertising is not only great for generating sales and qualified traffic, it’s also the BEST possible keyword research tool available. While other keyword research tools offer a general “starter” set of keywords in most verticals, most only give general words and without demographic information. PPC data can be used for a whole lot more [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/zC2kMJp59oY/ | Date: 30 Apr 2008 | 1:32 pm EDT
SEO News Headlines: Apr 25th 2008
Take The Guesswork Out Of PPC Campaign Setup
As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to “fix” or “improve” their PPC campaigns all arrive with their accounts in the same state. Poorly [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/s6ktqjQ_354/ | Date: 25 Apr 2008 | 8:45 am EDT
SEO News Headlines: Feb 1st 2008
Dublin SEO, SEM & Webmaster Meetup
The stage has been set and flights to Dublin from most European and domestic locations are fully booked. The first annual Dublin SEO, webmaster, Designer and webworker meetup will take place on Saturday the 9th of February. This is an event that will certainly go down in the history books. Ireland’s web workers have long [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/Igxul7PYRBo/ | Date: 1 Feb 2008 | 3:43 pm EST
SEO News Headlines: Jan 25th 2008
How Too Many Press Releases Can Damage Your Credibility
As an online PR consultant, there are a few questions I repeatedly get from webmasters and online entrepreneurs. One of those common questions is how many press releases a company should send (weekly, monthly, more?). I always give the same answer: Send a press release whenever you have something newsworthy to say.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/EpIkDZN5ZRM/ | Date: 25 Jan 2008 | 8:07 am EST
SEO News Headlines: Jan 13th 2008
7 Tips For Finding & Expanding Your Negative Keywords
A detailed how to guide on building an effective negative keyword list for your PPC campaigns to improve CTR and increase conversion rate and quality score using some known and some little known methods for negative keyword research.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/tnGFu7AIcmw/ | Date: 13 Jan 2008 | 1:08 pm EST
SEO News Headlines: Jan 8th 2008
A Press Release is NOT a PR Campaign
Article explaining how an effective online PR campaign is a lot more than a simple press release. There’s a pretty common misconception (especially on the Web where press releases are booming) that one press release alone is supposed to bring massive exposure, traffic, and links. Well sorry folks. In the vast majority of cases, that’s just not how it works!...Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/2LmbjqJB4EQ/ | Date: 8 Jan 2008 | 11:24 am EST
SEO News Headlines: Feb 3rd 2012
Google Acquires Fiber Optic Networking Patents (Kansas City and then the World?)
A few days ago, I asked the question, Is Google Aiming at Building Faster Networks and Data Transmissions? Google had acquired some interesting patent applications that have the potential to increase the speed and quality of data transmissions. An even more recent intellectual property acquisition by Google points to a growing interest in [...]Permalink: http://www.seobythesea.com/2012/02/google-fiber-optic-networking-patents/ | Date: 3 Feb 2012 | 2:46 pm EST
SEO News Headlines: Feb 1st 2012
10 Most Important SEO Patents: Part 8 – Assigning Geographic Relevance to Web Pages
How much might one page on a website influence the rankings of other pages? When I joined an agency in 2005, our focus was on rankings for individual pages – optimizing their content for specific terms and phrases, and making sure that they had links from other pages, both onsite and off. I found [...]Permalink: http://www.seobythesea.com/2012/02/assigning-geographic-relevance-web-pages/ | Date: 1 Feb 2012 | 10:55 am EST
SEO News Headlines: Jan 29th 2012
Is Google Aiming at Building Faster Networks and Data Transmissions?
Last July, a Google Blog post titled More Wood Behind Fewer Arrows announced the closing of Google Labs, where a number of experimental projects taking place at Google were available for the public to explore and try out. Many of those projects sprouted out of Google’s 20 percent time approach, where engineers are encouraged [...]Permalink: http://www.seobythesea.com/2012/01/google-building-faster-networks-data-transmissions/ | Date: 29 Jan 2012 | 10:44 am EST
SEO News Headlines: Jan 26th 2012
How Classification of Page Elements and Search Results May Influence Alternative Titles and Snippets Displayed in Google
Has an improvement in how Google understands the layout of pages, and understands and classifies different elements found on page had an impact on the titles and snippets that we see in search results? Google may classify queries to decide what to show for those page titles and snippets in search results, but it’s [...]Permalink: http://www.seobythesea.com/2012/01/classification-page-elements-search-results-alternative-titles-and-snippets/ | Date: 26 Jan 2012 | 3:30 pm EST
SEO News Headlines: Jan 23rd 2012
Google’s Query Based Analysis and Reranking of Search Results
Somewhere in an alternative universe, it’s possible that one of the most feared hitters in baseball might have instead been known as one of its greatest pitchers. Babe Ruth started out as a pitcher for the Boston Red Sox in 1914, and when approached about getting his bat into the lineup on a daily [...]Permalink: http://www.seobythesea.com/2012/01/googles-query-based-analysis-and-reranking-of-search-results/ | Date: 23 Jan 2012 | 10:36 am EST
SEO News Headlines: Jan 19th 2012
Apple’s Siri Patent Application
A patent application was published today which describes the kind of intelligent automated assistant that we see in use on Apple’s iPhone 4S, known as Siri. But the patent isn’t necessarily limited to the iPhone application itself, and the describes how such a system could be used in a number of ways, including with [...]Permalink: http://www.seobythesea.com/2012/01/apples-siri-patent-application/ | Date: 19 Jan 2012 | 5:49 am EST
SEO News Headlines: Jan 13th 2012
10 Most Important SEO Patents: Part 7 – Sets, Semantic Closeness, Segmentation, and Webtables
Yesterday, I wrote about how Google may be looking at the semantics associated with HTML heading elements, and the content that they head, and how the search engine might be looking at such content with similar headings across the Web to determine how much weight to give words and phrases within those headings.That [...]Permalink: http://www.seobythesea.com/2012/01/sets-semantic-closeness-segmentation-and-webtables/ | Date: 13 Jan 2012 | 12:10 am EST
SEO News Headlines: Jan 12th 2012
Heading Elements and the Folly of SEO Expert Ranking Lists
How important are heading elements to the rankings of webpages by search engines? I’ve seen arguments by people who write about and study search engines and SEO very closely, which often appear written up in “SEO Expert Ranking Lists,” that HTML heading elements (,
, etc.) are very important, arguments that heading elements [...]
Permalink: http://www.seobythesea.com/2012/01/heading-elements-and-the-folly-of-seo-expert-ranking-lists/ | Date: 12 Jan 2012 | 9:51 am EST
SEO News Headlines: Sep 13th 2011
Introducing Alexa Pro
We are happy to announce that starting today we will begin offering Alexa Pro subscription services for site owners.For years Alexa has been the leading provider of free analytics for the web, and we will continue to provide free web analytics so that webmasters worldwide can monitor their Alexa Traffic Rank and other stats. With the addition of Alexa Pro, website owners can now use Alexa services…Permalink: http://blog.alexa.com/2011/09/introducing-alexa-pro.html | Date: 13 Sep 2011 | 11:00 am EDT
SEO News Headlines: Jun 29th 2011
The Alexa Site Audit
Today I thought I would write about one of our newest offerings, the Alexa Site Audit. The Site Audit takes an in depth look at your website, grades it, and recommends ways to make it easier for people to find and use it. This is a project I've been personally involved in since the beginning, so I am especially exited today to be blogging about it.Once a report is initiated, our Site Audit crawler…Permalink: http://blog.alexa.com/2010/07/alexa-site-audit.html | Date: 29 Jun 2011 | 1:37 pm EDT
SEO News Headlines: Apr 18th 2011
Introducing the Alexa Toolbar Creator
Did you know that you can now create a toolbar for your website that includes all of your own content and branding, yet is powered by Alexa? You can, and it's easy.The Alexa Toolbar Creator allows you to build a custom toolbar to help you connect with your visitors and increase traffic to your site. You can choose from a selection of features to add, including your logo, site search, custom menus,…Permalink: http://blog.alexa.com/2011/04/introducing-alexa-toolbar-creator.html | Date: 18 Apr 2011 | 5:16 pm EDT
SEO News Headlines: Mar 2nd 2011
Audit Your Google Analytics Coverage
The Alexa Site Audit now checks your site for Google Analytics tags, and tells you which of your pages are missing them. Using a pixel based analytics solution, such as Google Analytics, is a great way to get insights into how people are using your website. The problem is making sure that all of your pages have the tracking code, or tag, that generates the pixel installed. For small sites it is ea…Permalink: http://blog.alexa.com/2011/03/audit-your-google-analytics-coverage.html | Date: 2 Mar 2011 | 7:07 pm EST
SEO News Headlines: Feb 4th 2011
Audit Your Landing Pages
We have added what we feel is a cool new feature to the Alexa Site Audit, the Landing Page Auditor. The Landing Page Auditor is a simple, yet powerful, interactive tool designed to help you giving your landing pages the best SEO boost you can.You start by choosing a page you want to audit. It can be any page on your site, but you want to concentrate on those few pages you really want to drive orga…Permalink: http://blog.alexa.com/2011/02/audit-your-landing-pages.html | Date: 4 Feb 2011 | 7:25 pm EST
SEO News Headlines: Feb 1st 2011
Measuring the Internet Blackout in Egypt
It has been widely reported that the Egyptian government has essentially flipped a kill switch on the internet, making access in or out of the country largely unavailable starting just after midnight Friday, as large political protests took place. Limited numbers of sites have been routinely blocked by a number of countries, but Egypt has taken the unprecedented step of blocking access to all site…Permalink: http://blog.alexa.com/2011/02/measuring-internet-blackout-in-egypt.html | Date: 1 Feb 2011 | 3:08 pm EST
SEO News Headlines: Oct 28th 2010
Has traffic to your site dropped? You're not alone.
As many webmasters and website owners by now know, sometime around October 21st Google changed how they ranked search results. This change, or possibly changes, caused the traffic to some sites to drop by as much as 80%. The Google Webmaster Forums are alive with questions about what happened, and how webmasters should react (for examples see here, here, and here).At Alexa we can confirm that this…Permalink: http://blog.alexa.com/2010/10/has-traffic-to-your-site-dropped-youre.html | Date: 28 Oct 2010 | 7:00 pm EDT
SEO News Headlines: Jun 22nd 2010
Alexa for Google Chrome
Over the past months we have gotten a large number of requests for an Alexa Toolbar for the Google Chrome browser. Well, today I am happy to announce that the Alexa Traffic Rank extension for Chrome is now available to download and install! You can find it in the Chrome Extension Gallery, or by following the link above.As you browse, the Extension icon shows you graphically the rank of the site yo…Permalink: http://blog.alexa.com/2010/06/alexa-for-google-chrome.html | Date: 22 Jun 2010 | 5:36 pm EDT
SEO News Headlines: May 27th 2010
Advanced Demographics
You may be familiar with Alexa's demographics data, but if not then you're in for an extra treat. This week we added a new Advanced Demographics feature that includes two new pieces of data, and allows you to easily compare the demographics of up to five sites.For those unfamiliar, you can find Alexa's demographics data under the Audience tab on most site information pages. Here you can see estima…Permalink: http://blog.alexa.com/2010/05/advanced-demographics.html | Date: 27 May 2010 | 7:00 pm EDT
SEO News Headlines: Apr 30th 2010
Get Notified!
Do you have an Alexa or IMDb toolbar for Firefox installed? Do you use Gmail? Then you might want to check out our new Gmail notifier button for our Firefox toolbars. Like our Facebook and Twitter buttons, it is entirely optional. As it's name implies, the Gmail notifier button lets you know when you have new email. The drop down menu lists the time, sender, and subject line of each unread email,…Permalink: http://blog.alexa.com/2010/04/get-notified.html | Date: 30 Apr 2010 | 6:31 pm EDT
SEO News Headlines: Apr 15th 2010
Search Analytics with Alexa
Some time ago we released some new Search Analytics features, and so far the feedback has been very positive. In this blog post I thought I would go over some of what you can use Alexa's search analytics for, both to increase the traffic to your site from search engines and to monitor what the competition is doing.Let's start by going to your favorite website's site information page and clicking o…Permalink: http://blog.alexa.com/2010/04/search-analytics-with-alexa.html | Date: 15 Apr 2010 | 7:47 pm EDT
SEO News Headlines: Apr 1st 2010
IMDb Toolbar
If you're a movie fan, check out the new toolbar for the Internet Movie Database! You can search IMDb and get the latest movie news right in your browser. It's actually quite addictive.Other features include the IMDb twitter feed, celebrity birthdays, TV and movie listings. Optional buttons allow you connect to friends using Facebook and Twitter.Since the IMDb toolbar is built on…Permalink: http://blog.alexa.com/2010/04/imdb-toolbar.html | Date: 1 Apr 2010 | 7:49 pm EDT
SEO News Headlines: Mar 25th 2010
What Does it Mean to be Number 1?
Last week there was quite a bit of press around the fact that Facebook was the most popular site on the web. This is great for Facebook, but ultimately what does it mean to be the most popular site on the web? How do you measure site popularity? And what does Alexa's data show?Last week's release was based on weekly numbers of US visits to google.com vs. facebook.com, expressed as percentages of t…Permalink: http://blog.alexa.com/2010/03/what-does-it-mean-to-be-number-1.html | Date: 25 Mar 2010 | 7:55 pm EDT
SEO News Headlines: Mar 15th 2010
Advertise on Alexa.com!
Did you know we have a new self service advertising solution for Alexa.com? This is a great way to reach one of the largest audiences of Web technology professionals and website owners in the Internet industry. There are three placements, and the prices range from $2 to $6 per thousand ad impressions. The minimum order is only $20, so why not take a look at our self service ad manager now, or see…Permalink: http://blog.alexa.com/2010/03/advertise-on-alexacom.html | Date: 15 Mar 2010 | 6:56 pm EDT
SEO News Headlines: Mar 4th 2010
Toolbar Updates
We've made some small updates to all of the Alexa Toolbars. These include the Alexa Toolbar for IE and the Alexa Toolbar for Firefox, both of which are available now through alexa.com, and Alexa Sparky, which will be available as soon as it is approved by Mozilla. The changes are mainly bug fixes and performance enhancements, all designed to make using the toolbar a better overall experience. If y…Permalink: http://blog.alexa.com/2010/03/toolbar-updates.html | Date: 4 Mar 2010 | 7:00 pm EST
SEO News Headlines: Feb 25th 2010
What's Going On With My Alexa Rank?
There are two questions that seem to come up quite often in both our forums and out in the Blogosphere. Why does the rank of my website jump around? And why is my website's rank getting worse when my site analytics clearly indicate that I am getting more traffic?There are two main reasons why ranks change in ways that on the surface seem counterintuitive. First, the Alexa Traffic Rank of a given w…Permalink: http://blog.alexa.com/2010/02/whats-going-on-with-my-alexa-rank.html | Date: 25 Feb 2010 | 7:00 pm EST
SEO News Headlines: Feb 16th 2010
We're Listening
We are always interested in hearing what you think, your ideas, your suggestions, and even your complaints. We pay attention to all feedback, and when we can we incorporate it into our short and long term planning. So, what's the best way to make sure you are heard? That's the easiest part of all.The Alexa Help ForumsThe Alexa Help Forums are the best place to report problems and give us feedback.…Permalink: http://blog.alexa.com/2010/02/were-listening.html | Date: 16 Feb 2010 | 5:56 pm EST
SEO News Headlines: Feb 5th 2010
Finding Sites with the Site Finder
Have you tried the Alexa Site Finder recently? If not, we've made a few improvements that you might want to check out.The Alexa Site Finder is different type of search engine, one that is designed to find websites about topics instead of pages related to them. Normally when we search for something online, we go to our favorite search engine (or the search box in our browser), type in a few words,…Permalink: http://blog.alexa.com/2010/02/finding-sites-with-site-finder.html | Date: 5 Feb 2010 | 6:21 pm EST
SEO News Headlines: Jan 28th 2010
Search Analytics with Alexa
When we search for something on the internet, either through a search engine like Google or a site's dedicated search, we're showing our intent. Our exact intent isn't always obvious, a search for Italian coffee maker could indicate we want to purchase an stove top espresso maker, or that we're looking for instructions on how to brew Italian style coffee, or even trying to find an Italian coffee s…Permalink: http://blog.alexa.com/2010/01/search-analytics-with-alexa.html | Date: 28 Jan 2010 | 7:21 pm EST
SEO News Headlines: Jan 26th 2010
New Sites Linking In and Demographics data now live!
In addition the the Alexa Traffic Rank, Alexa's Site Info pages provide a plethora of information about each site on the web. Two of our more popular data sets are Sites Linking In and Demographics, and we now have fresh data for both. If you are interested in search engine optimization, or SEO, then you are no doubt familiar with how important sites linking in is to search engines such as Google.…Permalink: http://blog.alexa.com/2009/12/new-sites-linking-in-and-demographics.html | Date: 26 Jan 2010 | 4:02 pm EST
Network with the Alexa Toolbar for FireFox!
If you use Twitter or Facebook, then we have something cool for you. I am happy to announce that we have released a new version of the Alexa Toolbar for Firefox. This new version supports an improved site stats button, and gives you direct access to both Twitter and Facebook while you browse.Getting the ButtonsIf you want to try the new buttons, the first thing you need to do is install or upgrade…Permalink: http://blog.alexa.com/2009/12/network-with-alexa-toolbar-for-firefox.html | Date: 26 Jan 2010 | 4:02 pm EST
2009 Year in Review
For those of you using the Gregorian calendar, Happy New Year! It has been an amazing year for us here at Alexa, one that has brought with it a large number of improvements. I thought I would take some time to cover some of the more exciting ones, in no particular order.A New WebsiteProbably the biggest and most visible change was the new Alexa website. Our old website was fine, of course, but the…Permalink: http://blog.alexa.com/2010/01/2009-year-in-review.html | Date: 26 Jan 2010 | 4:01 pm EST
Get a Reviews Widget for your site!
Since we reintroduced website reviews on Alexa, we have received a number of requests from webmasters for help getting their site reviewed. Well, one of the easiest ways to get visitors to review your site is to politely ask them to. If a visitor loves your site and wants to help promote it, it should be easy. But we wanted to make it even easier, so you can now download one of our new Alexa Revie…Permalink: http://blog.alexa.com/2010/01/get-reviews-widget-for-your-site.html | Date: 26 Jan 2010 | 4:01 pm EST
SEO News Headlines: Nov 25th 2009
Move over Sparky, there's now a full fledged Alexa Toolbar for Firefox
I am happy to report that you can now download an Alexa toolbar for Firefox with the same look and feel as the toolbar for IE. Previously, the Alexa Toolbar for Firefox, nicknamed Sparky, displayed data in the status bar of your browser. Sparky is useful for quickly checking how popular a site is without adding an extra row of buttons to your browser, and it will continue to be available to downlo…Permalink: http://blog.alexa.com/2009/11/move-over-sparky-theres-now-full.html | Date: 25 Nov 2009 | 7:00 pm EST
SEO News Headlines: Nov 24th 2009
Alexa in Chinese continues to grow
59E4ZA2KEN8EThe amount of positive feedback we've received about the Chinese version of the Alexa website has been amazing, sometimes even humbling. We have been listening to what you have to say, and are working hard to add new features to the cn.alexa.com to make it as useful as possible. For example, today we released a new Top Sites tab to cn.alexa.com, which includes the following sections.To…Permalink: http://blog.alexa.com/2009/10/alexa-in-chinese-continues-to-grow.html | Date: 24 Nov 2009 | 3:29 pm EST